{"id":929,"date":"2023-06-24T11:17:42","date_gmt":"2023-06-24T03:17:42","guid":{"rendered":"https:\/\/wpeyes.com\/wordpress\/?p=929"},"modified":"2023-06-24T11:17:48","modified_gmt":"2023-06-24T03:17:48","slug":"wordpress-ga4-%e5%88%9d%e5%ad%a6%e8%80%85%e7%bb%88%e6%9e%81%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/wordpress\/archives\/929","title":{"rendered":"WordPress GA4 \u521d\u5b66\u8005\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"\n<p>\u60a8\u60f3\u4f7f\u7528 Google Analytics 4 (GA4) \u4f46\u4e0d\u786e\u5b9a\u5982\u4f55\u5f00\u59cb\u5417\uff1f<\/p>\n\n\n\n<p>Google Analytics 4 \u662f Google \u5206\u6790\u5e73\u53f0\u7684\u6700\u65b0\u7248\u672c\u3002\u5b83\u6709\u5f88\u591a\u53d8\u5316\uff0c\u6bd4\u5982\u65b0\u7684\u62a5\u544a\u7cfb\u7edf\u548c\u6307\u6807\u3002GA4 \u6536\u96c6\u548c\u5904\u7406\u6570\u636e\u7684\u65b9\u5f0f\u4e5f\u4e0e\u4e4b\u524d\u79f0\u4e3a\u901a\u7528\u5206\u6790 (UA) \u7684\u7248\u672c\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u6709\u5173 WordPress \u4e2d GA4 \u7684\u6240\u6709\u5185\u5bb9\u5e76\u5e2e\u52a9\u60a8\u5165\u95e8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2022\/09\/the-ultimate-guide-to-ga4-for-beginners-in-wordpress-og.png\" alt=\"GA4 \u521d\u5b66\u8005\u7ec8\u6781\u6307\u5357\" class=\"wp-image-144006\" title=\"GA4 \u521d\u5b66\u8005\u7ec8\u6781\u6307\u5357\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8c37\u6b4c\u5206\u6790 4\uff1f<\/h4>\n\n\n\n<p>Google Analytics 4\uff08\u4e5f\u79f0\u4e3a GA4\uff09\u662f Google \u7edf\u8ba1\u4eea\u8868\u677f\u7684\u65b0\u7248\u672c\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u5728\u540c\u4e00\u5e10\u6237\u4e2d\u8ddf\u8e2a\u60a8\u7684\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002\u5b83\u65e8\u5728\u4fdd\u62a4\u7528\u6237\u7684\u9690\u79c1\u5e76\u63d0\u4f9b\u6bd4\u4ee5\u524d\u7248\u672c\u66f4\u51c6\u786e\u7684\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528 Google Analytics 4\uff0c\u60a8\u9996\u5148\u4f1a\u6ce8\u610f\u5230\u5b83\u6709\u4e00\u4e2a\u65b0\u754c\u9762\u3002\u5b83\u8fd8\u5bf9\u4e00\u4e9b\u65e7\u62a5\u544a\u8fdb\u884c\u4e86\u4e0d\u540c\u7684\u5206\u7c7b\uff0c\u5e76\u6dfb\u52a0\u4e86\u5168\u65b0\u7684\u62a5\u544a\u548c\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn4.wpbeginner.com\/wp-content\/uploads\/2022\/09\/ga4-reports-interface.png\" alt=\"GA4\u62a5\u544a\u754c\u9762\" class=\"wp-image-143751\" title=\"GA4\u62a5\u544a\u754c\u9762\"\/><\/figure>\n\n\n\n<p>\u5728\u5e55\u540e\uff0cGA4 \u4ee5\u4e00\u79cd\u65b0\u7684\u65b9\u5f0f\u6536\u96c6\u548c\u5904\u7406\u60a8\u7684\u7f51\u7ad9\u6570\u636e\u3002\u5b83\u4ee5\u57fa\u4e8e\u4e8b\u4ef6\u7684\u65b9\u5f0f\u8bb0\u5f55\u6570\u636e\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u9875\u9762\u70b9\u51fb\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5f53\u8bbf\u95ee\u8005<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-track-link-clicks-and-button-clicks-in-wordpress\/\">\u5355\u51fb\u94fe\u63a5<\/a>\u3001\u67e5\u770b\u9875\u9762\u3001\u64ad\u653e\u89c6\u9891\u6216\u4e0b\u8f7d\u6587\u4ef6\u65f6\uff0c\u6240\u6709\u8fd9\u4e9b\u7f51\u7ad9\u4ea4\u4e92\u90fd\u5c06\u8ba1\u4e3a\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\uff0c\u60a8\u7684\u7f51\u7ad9\u6027\u80fd\u5c31\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u6d4b\u91cf\uff0c\u56e0\u4e3a\u57fa\u4e8e\u4e8b\u4ef6\u7684\u6a21\u578b\u53ef\u4ee5\u66f4\u597d\u5730\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u5b83\u8fd8\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u542f\u7528\u589e\u5f3a\u7684\u6d4b\u91cf\u529f\u80fd\uff0c\u4f8b\u5982\u8ddf\u8e2a<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-track-outbound-links-in-wordpress\/\">\u51fa\u7ad9\u70b9\u51fb<\/a>\u548c\u6eda\u52a8\u6df1\u5ea6\u3002\u60a8\u53ea\u9700\u5355\u51fb\u6309\u94ae\u5373\u53ef\u542f\u7528\u8fd9\u4e9b\u9009\u9879\uff0c\u800c\u65e0\u9700\u6267\u884c\u590d\u6742\u7684\u8bbe\u7f6e\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u4f7f\u7528 Google Analytics 4 \u800c\u4e0d\u662f\u4ee5\u524d\u7684 Universal Analytics\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e3a\u4f55\u4ece Universal Analytics \u5207\u6362\u5230 Google Analytics 4\uff1f<\/h4>\n\n\n\n<p>\u5982\u679c\u60a8\u5c1a\u672a\u521b\u5efa GA4 \u5a92\u4f53\u8d44\u6e90\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u77e5\u9053 Google \u5c06\u4e8e 2023 \u5e74 7 \u6708 1 \u65e5\u505c\u7528\u65e7\u7684 Universal Analytics\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\u5728\u65e5\u843d\u65e5\u671f\u4e4b\u540e\uff0cUniversal Analytics \u5c06\u4e0d\u518d\u8bb0\u5f55\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/guides\/\">WordPress \u7f51\u7ad9\u7684\u6570\u636e\u3002<\/a>\u5728\u505c\u7528\u65e5\u671f\u540e\u81f3\u5c11 6 \u4e2a\u6708\u5185\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u67e5\u770b\u65e7\u6570\u636e\uff0c\u4f46 Universal Analytics \u4e0d\u4f1a\u8ddf\u8e2a\u60a8\u7f51\u7ad9\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5c3d\u5feb\u5207\u6362\u5230 Google Analytics 4 \u5f88\u91cd\u8981\u3002\u5f53 Universal Analytics \u505c\u6b62\u5de5\u4f5c\u65f6\uff0c\u60a8\u65e0\u9700\u4ece\u5934\u5f00\u59cb\uff0c\u5e76\u4e14\u53ef\u4ee5\u5728 GA4 \u4e2d\u4fdd\u5b58\u5386\u53f2\u6570\u636e\u8fdb\u884c\u6bd4\u8f83\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u5c06\u83b7\u5f97 Google Analytics 4 \u7684\u6240\u6709\u65b0\u529f\u80fd\u548c\u6539\u8fdb\u3002<\/p>\n\n\n\n<p>\u8bbe\u7f6e GA4 \u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4f7f\u7528<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>\u53ca\u5176\u53cc\u91cd\u8ddf\u8e2a\u529f\u80fd\u3002\u53cc\u91cd\u8ddf\u8e2a\u5141\u8bb8\u60a8\u5728\u4f7f\u7528 Universal Analytics \u7684\u540c\u65f6\u5c06\u6570\u636e\u53d1\u9001\u5230 GA4 \u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u521a\u521a\u5f00\u59cb\u4f7f\u7528\uff0c\u8fd8\u6709<a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights \u7684\u514d\u8d39\u7248\u672c\u3002<\/a><\/p>\n\n\n\n<p>\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u5173\u4e8e<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-switch-to-google-analytics-4-in-wordpress\/\">\u5982\u4f55\u5728 WordPress \u4e2d\u5207\u6362\u5230 Google Analytics 4 \u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn3.wpbeginner.com\/wp-content\/uploads\/2021\/12\/monsterinsights-dual-tracking-gav4.png\" alt=\"MonsterInsights \u53cc\u8ffd\u8e2a GA v4\" class=\"wp-image-109440\" title=\"MonsterInsights \u53cc\u8ffd\u8e2a GA v4\"\/><\/figure>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u521a\u521a\u542f\u52a8\u4e00\u4e2a\u65b0\u7f51\u7ad9\u5e76\u60f3\u8981\u8bbe\u7f6e\u5206\u6790\u8ddf\u8e2a\u4ee3\u7801\uff0c\u8bf7\u6309\u7167\u6211\u4eec\u6709\u5173\u5982\u4f55<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-install-google-analytics-in-wordpress\/\">\u5728 WordPress \u4e2d\u5b89\u88c5 Google Analytics \u7684<\/a>\u6307\u5357\u8fdb\u884c\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u770b\u770b GA4 \u4e2d\u60a8\u4f1a\u6ce8\u610f\u5230\u7684\u4e00\u4e9b\u53d8\u5316\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics 4 \u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f<\/h4>\n\n\n\n<p>\u65b0\u7684Google Analytics 4\u7ed9\u5206\u6790\u5e73\u53f0\u5e26\u6765\u4e86\u5f88\u591a\u53d8\u5316\u3002\u867d\u7136\u6700\u660e\u663e\u7684\u533a\u522b\u5728\u4e8e\u5b83\u4f7f\u7528\u4e8b\u4ef6\u7684\u5de5\u4f5c\u65b9\u5f0f\uff0c\u4f46\u60a8\u5c06\u5728 GA4 \u4e2d\u770b\u5230\u4ee5\u4e0b\u66f4\u591a\u53d8\u5316\uff1a<\/p>\n\n\n\n<p><strong>1.\u5168\u65b0\u7684\u62a5\u8868\u754c\u9762<\/strong><\/p>\n\n\n\n<p>\u6b63\u5982\u6211\u4eec\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u60a8\u5c06\u770b\u5230\u7684\u7b2c\u4e00\u4e2a\u533a\u522b\u662f\u65b0\u7684 Google Analytics 4 \u754c\u9762\u3002Universal Analytics \u4e2d\u7684\u8bb8\u591a\u62a5\u544a\u5df2\u5728 GA4 \u4e2d\u5220\u9664\u6216\u91cd\u547d\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2022\/09\/new-reporting-interface.png\" alt=\"\u65b0\u7684\u62a5\u544a\u754c\u9762\" class=\"wp-image-143779\" title=\"\u65b0\u7684\u62a5\u544a\u754c\u9762\"\/><\/figure>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u5c06\u5728 Google Analytics 4 \u4e2d\u770b\u5230\u53c2\u4e0e\u5ea6\u3001\u8d27\u5e01\u5316\u548c\u4fdd\u7559\u7387\u7b49\u62a5\u544a\u3002<\/p>\n\n\n\n<p><strong>2. Google Analytics 4 \u4e2d\u7684\u65b0\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u5728 Google Analytics 4 \u4e2d\uff0c\u60a8\u4f1a\u53d1\u73b0\u65b0\u7684\u6307\u6807\u3002Universal Analytics \u4e2d\u7684\u4e00\u4e9b\u6307\u6807\u540d\u79f0\u5728 GA4 \u4e2d\u4e5f\u53d1\u751f\u4e86\u66f4\u6539\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u65b0\u7684\u53c2\u4e0e\u5ea6\u62a5\u544a\u6709\u52a9\u4e8e\u8861\u91cf\u8bbf\u95ee\u8005\u4e0e\u60a8\u7f51\u7ad9\u7684\u4e92\u52a8\uff0c\u5e76\u63d0\u4f9b\u5e73\u5747\u53c2\u4e0e\u65f6\u95f4\u7684\u6307\u6807\u3002\u5728Universal Analytics \u4e2d\uff0c\u8fd9\u79f0\u4e3a\u5e73\u5747\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2017\/11\/see-average-engagement-time-report.png\" alt=\"\u67e5\u770b\u5e73\u5747\u53c2\u4e0e\u65f6\u95f4\u62a5\u544a\" class=\"wp-image-142343\" title=\"\u67e5\u770b\u5e73\u5747\u53c2\u4e0e\u65f6\u95f4\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u53d8\u5316\u662fGA4 \u4e2d\u6ca1\u6709<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-increase-pageviews-and-reduce-bounce-rate-in-wordpress\/\">\u8df3\u51fa\u7387\u6307\u6807\u3002<\/a><\/p>\n\n\n\n<p>\u60a8\u5c06\u770b\u5230\u6bcf\u4e2a\u7528\u6237\u7684\u53c2\u4e0e\u4f1a\u8bdd\u7b49\u6307\u6807\uff0c\u4ee5\u4e86\u89e3\u4eba\u4eec\u5982\u4f55\u4f7f\u7528\u60a8\u7684\u7f51\u7ad9\u5e76\u4e0e\u60a8\u7684\u5185\u5bb9\u8fdb\u884c\u4ea4\u4e92\uff0c\u800c\u4e0d\u662f\u67e5\u770b\u6709\u591a\u5c11\u4eba\u79bb\u5f00\u60a8\u7684\u7f51\u7ad9\u800c\u6ca1\u6709\u8fdb\u884c\u4ea4\u4e92\u3002<\/p>\n\n\n\n<p><strong>3. GA4 \u4e2d\u6ca1\u6709\u76ee\u6807<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-google-analytics-goals-for-your-wordpress-site\/\">\u5982\u679c\u60a8\u5728 Universal Analytics \u4e2d<\/a>\u8bbe\u7f6e\u4e86\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u90a3\u4e48\u60a8\u5c06\u5728 GA4 \u4e2d\u627e\u4e0d\u5230\u5b83\u4eec\u3002\u4e0d\u8fc7\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u5404\u79cd GA4 \u4e8b\u4ef6\u6765\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u4e92\u52a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.wpbeginner.com\/wp-content\/uploads\/2022\/09\/events-to-enable-in-ga4.png\" alt=\"\u5728 ga4 \u4e2d\u542f\u7528\u7684\u4e8b\u4ef6\" class=\"wp-image-143775\" title=\"\u5728 ga4 \u4e2d\u542f\u7528\u7684\u4e8b\u4ef6\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-store\/\">\u4f8b\u5982\uff0c\u5728\u60a8\u7684\u5728\u7ebf\u5546\u5e97<\/a>\u4e2d\u5f00\u59cb\u7ed3\u5e10\u6d41\u7a0b\u7684\u7528\u6237\u6570\u91cf\u5c31\u662f\u4e00\u4e2a\u4ea4\u4e92\u4e8b\u4ef6\u3002\u60a8\u8fd8\u53ef\u4ee5\u67e5\u770b\u5728\u7ed3\u5e10\u8fc7\u7a0b\u4e2d\u5230\u8fbe\u4e0d\u540c\u70b9\u7684\u4efb\u4f55\u4eba\u7684\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u770b\u5230\u4eba\u4eec\u5728\u6d41\u7a0b\u4e2d\u653e\u5f03\u4e86\u54ea\u4e9b\u5177\u4f53\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p><strong>4. \u7f3a\u4e4f\u8868\u5355\u8f6c\u6362\u8ddf\u8e2a<\/strong><\/p>\n\n\n\n<p>\u8ddf\u8e2a\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-create-a-contact-form-in-wordpress\/\">WordPress \u8868\u5355<\/a>\u5bf9\u4e8e\u4e86\u89e3\u4eba\u4eec\u5982\u4f55\u4f7f\u7528\u60a8\u7684\u7f51\u7ad9\u975e\u5e38\u91cd\u8981\u3002\u8868\u5355\u6709\u52a9\u4e8e\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u3001\u83b7\u53d6\u7528\u6237\u53cd\u9988\u3001\u89e3\u51b3\u67e5\u8be2\u7b49\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4e0d\u5728 Google Analytics \u4e2d\u8fdb\u884c\u8ddf\u8e2a\uff0c\u60a8\u5c06\u65e0\u6cd5\u77e5\u9053\u54ea\u79cd\u8868\u5355\u6548\u679c\u6700\u597d\u3002\u501f\u52a9 MonsterInsights\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-wordpress-form-tracking-in-google-analytics\/\">\u8ddf\u8e2a<\/a>\u5f00\u7bb1\u5373\u7528\u7684\u8868\u5355\u5e76\u5728 WordPress \u4eea\u8868\u677f\u4e2d\u67e5\u770b\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2021\/11\/forms-report.png\" alt=\"\u8868\u683c\u62a5\u544a\" class=\"wp-image-106277\" title=\"\u8868\u683c\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u63a7\u5236\u60a8\u7f51\u7ad9\u4e0a\u7684\u8868\u5355\uff0c\u6211\u4eec\u5efa\u8bae\u5b89\u88c5<a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPForms<\/a>\uff0c\u8fd9\u662fWordPress \u7684<a href=\"https:\/\/www.wpbeginner.com\/plugins\/5-best-contact-form-plugins-for-wordpress-compared\/\">\u6700\u4f73\u8868\u5355\u751f\u6210\u5668\u63d2\u4ef6\u3002<\/a>\u5b83\u8fd8\u4e0e MonsterInsights \u96c6\u6210\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u4ece Google Analytics \u4e2d\u83b7\u53d6\u66f4\u591a\u6709\u7528\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>5. \u6267\u884c\u9ad8\u7ea7\u5206\u6790\u4ee5\u53d1\u73b0\u89c1\u89e3<\/strong><\/p>\n\n\n\n<p>GA4 \u5e26\u6765\u7684\u6700\u5f3a\u5927\u7684\u53d8\u5316\u4e4b\u4e00\u662f\u80fd\u591f\u6267\u884c\u9ad8\u7ea7\u5206\u6790\u548c\u521b\u5efa\u591a\u4e2a\u6570\u636e\u53ef\u89c6\u5316\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u524d\u5f80\u201c\u63a2\u7d22\u201d\u9009\u9879\u5361\u5e76\u521b\u5efa\u81ea\u5b9a\u4e49\u62a5\u544a\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u9884\u6784\u5efa\u7684\u6a21\u677f\u6216\u4f7f\u7528\u7a7a\u767d\u6a21\u677f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2022\/09\/explorations-tab-in-ga4.png\" alt=\"ga4 \u4e2d\u7684\u201c\u63a2\u7d22\u201d\u9009\u9879\u5361\" class=\"wp-image-143999\" title=\"ga4 \u4e2d\u7684\u201c\u63a2\u7d22\u201d\u9009\u9879\u5361\"\/><\/figure>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u6267\u884c\u6f0f\u6597\u5206\u6790\u5e76\u67e5\u770b\u5ba2\u6237\u5728\u8d2d\u4e70\u524d\u91c7\u53d6\u7684\u6b65\u9aa4\u3002\u540c\u6837\uff0c\u8def\u5f84\u63a2\u7d22\u6a21\u677f\u53ef\u5e2e\u52a9\u60a8\u67e5\u770b\u7528\u6237\u5728\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\u89e6\u53d1\u4e86\u54ea\u4e9b\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u6b64\u529f\u80fd\u9002\u7528\u4e8e\u5177\u6709 Google Analytics 4 \u7ecf\u9a8c\u5e76\u4e86\u89e3\u76f8\u5173\u65b9\u6cd5\u7684\u9ad8\u7ea7\u7528\u6237\u6216\u9ad8\u7ea7\u7528\u6237\u3002\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\u8fd9\u53ef\u80fd\u5f88\u68d8\u624b\uff0c\u56e0\u4e3a\u5b66\u4e60\u66f2\u7ebf\u5f88\u9661\u5ced\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u66ff\u4ee3\u65b9\u6848\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 MonsterInsights\u5728 WordPress \u7f51\u7ad9\u5185&nbsp;\u6dfb\u52a0<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-a-stats-dashboard-on-your-wordpress-site\/\">\u7edf\u8ba1\u4eea\u8868\u677f\u5e76\u67e5\u770b\u5bf9\u60a8\u7684\u4e1a\u52a1\u91cd\u8981\u7684\u6570\u636e\u3002<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5982\u4f55\u4f7f\u7528 Google Analytics 4 \u62a5\u544a<\/h4>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86 Google Analytics 4 \u662f\u4ec0\u4e48\u3001\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u4ee5\u53ca GA4 \u548c Universal Analytics \u4e4b\u95f4\u7684\u533a\u522b\uff0c\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u4f7f\u7528\u4e0d\u540c\u7684\u62a5\u544a\u3002<\/p>\n\n\n\n<p><strong>\u5b9e\u65f6\u62a5\u544a<\/strong><\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u67e5\u770b\u7684\u7b2c\u4e00\u4e2a\u62a5\u544a\u662f Google Analytics 4 \u4e2d\u7684\u5b9e\u65f6\u62a5\u544a\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u76d1\u63a7\u53d1\u751f\u7684\u7f51\u7ad9\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u8be5\u62a5\u544a\u6765\u67e5\u770b\u60a8\u7684\u5206\u6790\u8ddf\u8e2a\u4ee3\u7801\u662f\u5426\u6b63\u5e38\u5de5\u4f5c\uff0c\u5b9e\u65f6\u8ddf\u8e2a\u9650\u65f6\u62a2\u8d2d\u7b49\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u67e5\u770b\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u53d1\u751f\u65f6\u7684\u6d41\u91cf\u7b49\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.wpbeginner.com\/wp-content\/uploads\/2015\/05\/realtime-report-in-ga4.png\" alt=\"GA4 \u4e2d\u7684\u5b9e\u65f6\u62a5\u544a\" class=\"wp-image-119621\" title=\"GA4 \u4e2d\u7684\u5b9e\u65f6\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u4f7f\u7528 MonsterInsights\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u5728 WordPress \u4eea\u8868\u677f\u4e2d\u5feb\u901f\u67e5\u770b\u5b9e\u65f6\u62a5\u544a\u3002\u60a8\u53ea\u9700\u8f6c\u5230\u7ba1\u7406\u9762\u677f\u4e2d\u7684<strong>\u89c1\u89e3\u00bb\u62a5\u544a<\/strong>\uff0c\u7136\u540e\u5355\u51fb\u201c\u5b9e\u65f6\u201d\u9009\u9879\u5361\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u8be5\u63d2\u4ef6\u4ece Google Analytics \u4e2d\u83b7\u53d6\u91cd\u8981\u6570\u636e\uff0c\u5e76\u5c06\u5176\u663e\u793a\u5728\u6613\u4e8e\u7406\u89e3\u7684\u62a5\u544a\u4e2d\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u67e5\u770b\u5bf9\u60a8\u7684\u4e1a\u52a1\u91cd\u8981\u7684\u6570\u636e\u5e76\u68c0\u67e5\u60a8\u7684\u7f51\u7ad9\u7684\u8868\u73b0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn4.wpbeginner.com\/wp-content\/uploads\/2022\/02\/realtime-report.png\" alt=\"\u5b9e\u65f6\u62a5\u544a\" class=\"wp-image-114202\" title=\"\u5b9e\u65f6\u62a5\u544a\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-show-real-time-online-users-in-wordpress\/\">\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6709\u5173\u5982\u4f55\u5728 WordPress \u4e2d\u663e\u793a\u5b9e\u65f6\u5728\u7ebf\u7528\u6237\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p><strong>\u6536\u8d2d\u62a5\u544a<\/strong><\/p>\n\n\n\n<p>\u83b7\u53d6\u62a5\u544a\u662f GA4\u201c\u751f\u547d\u5468\u671f\u201d\u62a5\u544a\u7684\u4e00\u90e8\u5206\uff0c\u60a8\u5c06\u770b\u5230\u8bbf\u95ee\u8005\u6765\u81ea\u54ea\u91cc\u3002\u5b83\u663e\u793a\u4e86\u4e3a\u60a8\u7684\u7f51\u7ad9<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-increase-your-blog-traffic\/\">\u5e26\u6765\u6d41\u91cf\u7684\u6e20\u9053<\/a>\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u4eba\u4eec\u662f\u5426\u4f7f\u7528 Google \u548c Bing \u7b49\u641c\u7d22\u5f15\u64ce\u3001\u5728\u6d4f\u89c8\u5668\u4e2d\u76f4\u63a5\u8f93\u5165\u60a8\u7684\u7f51\u7ad9\u7f51\u5740\u3001\u70b9\u51fb\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7b49\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn4.wpbeginner.com\/wp-content\/uploads\/2022\/09\/acquisition-report-in-ga4.png\" alt=\"ga4 \u4e2d\u7684\u6536\u8d2d\u62a5\u544a\" class=\"wp-image-143819\" title=\"ga4 \u4e2d\u7684\u6536\u8d2d\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u4f7f\u7528\u6b64\u62a5\u544a\uff0c\u60a8\u53ef\u4ee5\u627e\u51fa\u5c06\u8d44\u6e90\u6295\u5165\u54ea\u4e9b\u6e20\u9053\u5e76\u83b7\u5f97\u6700\u5927\u7ed3\u679c\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u4f18\u5316\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/wordpress-seo\/\">WordPress SEO<\/a>\u5e76\u589e\u52a0\u60a8\u7f51\u7ad9\u7684\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u53c2\u4e0e\u62a5\u544a<\/strong><\/p>\n\n\n\n<p>\u53c2\u4e0e\u5ea6\u62a5\u544a\u662f\u60a8\u5c06\u5728 Google Analytics 4 \u4e2d\u770b\u5230\u7684\u4e00\u4e2a\u65b0\u62a5\u544a\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u6709\u591a\u5c11\u4eba\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u62a5\u544a\u4e0b\uff0c\u60a8\u5c06\u627e\u5230\u66f4\u591a\u5b50\u62a5\u544a\u6765\u8ddf\u8e2a\u4e0d\u540c\u7684\u4e8b\u4ef6\u548c\u8f6c\u5316\uff0c\u4ee5\u53ca\u67e5\u770b<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-find-the-most-important-page-of-your-wordpress-site\/\">\u6700\u91cd\u8981\u7684\u9875\u9762<\/a>\u548c\u5e94\u7528\u5c4f\u5e55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn4.wpbeginner.com\/wp-content\/uploads\/2022\/09\/engagement-report-in-ga4-1.png\" alt=\"ga4 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href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-store\/\">\u7535\u5b50\u5546\u52a1\u5546\u5e97<\/a>\uff0c\u5219\u53ef\u4ee5\u5728\u83b7\u5229\u62a5\u544a\u4e2d\u67e5\u770b\u5176\u7ee9\u6548\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6b64\u62a5\u544a\u663e\u793a\u603b\u6536\u5165\u3001\u8d2d\u4e70\u91cf\u3001\u6bcf\u4e2a\u7528\u6237\u7684\u5e73\u5747\u8d2d\u4e70\u6536\u5165\u4ee5\u53ca\u5176\u4ed6\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn2.wpbeginner.com\/wp-content\/uploads\/2022\/09\/monetization-report.png\" alt=\"\u8d27\u5e01\u5316\u62a5\u544a\" class=\"wp-image-143932\" title=\"\u8d27\u5e01\u5316\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u67e5\u770b\u7535\u5b50\u5546\u52a1\u8d2d\u4e70\u62a5\u544a\uff0c\u4e86\u89e3\u54ea\u4e9b\u4ea7\u54c1\u5728\u60a8\u7684\u5546\u5e97\u4e2d\u9500\u91cf\u6700\u9ad8\u3002<\/p>\n\n\n\n<p>\u501f\u52a9 MonsterInsights\uff0c\u60a8\u53ef\u4ee5\u5728 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