{"id":901,"date":"2023-06-19T10:17:36","date_gmt":"2023-06-19T02:17:36","guid":{"rendered":"https:\/\/wpeyes.com\/wordpress\/?p=901"},"modified":"2023-06-19T10:17:38","modified_gmt":"2023-06-19T02:17:38","slug":"ga4-%e4%b8%8e-universal-analytics%ef%bc%9a%e6%9c%89%e4%bb%80%e4%b9%88%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/wordpress\/archives\/901","title":{"rendered":"GA4 \u4e0e Universal Analytics\uff1a\u6709\u4ec0\u4e48\u533a\u522b"},"content":{"rendered":"\n<p>\u60a8\u662f\u5426\u60f3\u77e5\u9053 Google Analytics\uff08\u5206\u6790\uff094 \u548c Universal Analytics \u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/p>\n\n\n\n<p>GA4 \u662f\u6700\u65b0\u7248\u672c\u7684 Google Analytics\uff0c\u5373\u5c06\u53d6\u4ee3 Universal 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href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-ga4-in-wordpress-for-beginners\/\">Google Analytics 4<\/a>\u662f\u8c37\u6b4c\u8457\u540d\u7684\u65b0\u4e00\u4ee3\u5206\u6790\u5e73\u53f0\u3002\u5b83\u65e8\u5728\u8ddf\u8e2a\u540c\u4e00\u5c5e\u6027\u4e2d\u7684<a href=\"https:\/\/www.wpbeginner.com\/guides\/\">WordPress \u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002<\/a>\u4ee5\u524d\uff0c\u60a8\u5fc5\u987b\u5728 Universal Analytics \u4e2d\u5206\u522b\u8ddf\u8e2a\u60a8\u7684\u5e94\u7528\u548c\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u501f\u52a9 Google Analytics 4\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u5728\u591a\u4e2a\u6e20\u9053\u548c\u8bbe\u5907\u4e0a\u7684\u65c5\u7a0b\u3002GA4 \u8fd8\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u6570\u636e\u9690\u79c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn4.wpbeginner.com\/wp-content\/uploads\/2022\/09\/ga4-reports-interface.png\" alt=\"GA4\u62a5\u544a\u754c\u9762\" class=\"wp-image-143751\" title=\"GA4\u62a5\u544a\u754c\u9762\"\/><\/figure>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0cUniversal Analytics (UA) \u662f Google Analytics \u7684\u65e7\u7248\u672c\u3002\u5b83\u4e8e 2012 \u5e74\u63a8\u51fa\uff0c\u53ef\u80fd\u662f\u5f53\u4eca\u8bb8\u591a\u7f51\u7ad9\u7528\u4e8e\u8ddf\u8e2a\u5176\u7f51\u7ad9\u6d41\u91cf\u7684\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0cUniversal Analytics \u5c06\u4e8e 2023 \u5e74 7 \u6708 1 \u65e5\u505c\u7528\u3002\u8fd9\u610f\u5473\u7740\u5b83\u5728\u505c\u7528\u65e5\u671f\u4e4b\u540e\u5c06\u4e0d\u518d\u8ddf\u8e2a\u60a8\u7684\u8bbf\u95ee\u8005\uff0cGoogle \u5c06\u4e0d\u518d\u652f\u6301\u6216\u4e3a\u5176\u5f15\u5165\u65b0\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5c3d\u5feb<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-switch-to-google-analytics-4-in-wordpress\/\">\u5207\u6362\u5230 Google Analytics\uff08\u5206\u6790\uff094\u5f88\u91cd\u8981\u3002<\/a>\u8fd9\u6837\uff0c\u60a8\u5c06\u4fdd\u62a4\u60a8\u7684\u6570\u636e\u5e76\u62e5\u6709\u5386\u53f2\u8bb0\u5f55\u4ee5\u4e0e UA \u5173\u95ed\u65f6\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6765\u770b\u770b GA4 \u548c Universal Analytics \u4e4b\u95f4\u7684\u4e00\u4e9b\u663e\u7740\u5dee\u5f02\u3002\u60a8\u53ef\u4ee5\u5355\u51fb\u4e0b\u9762\u7684\u4efb\u4f55\u94fe\u63a5\u8f6c\u5230\u8be5\u7279\u5b9a\u529f\u80fd\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-a-changed-reporting-interface\">\u66f4\u6539\u540e\u7684\u62a5\u544a\u754c\u9762<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-new-data-measurement-model-in-ga4\">GA4 \u4e2d\u7684\u65b0\u6570\u636e\u6d4b\u91cf\u6a21\u578b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-no-bounce-rate-and-new-reporting-metrics\">\u6ca1\u6709\u8df3\u51fa\u7387\u548c\u65b0\u7684\u62a5\u544a\u6307\u6807<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-google-analytics-4-doesnt-track-form-conversions\">Google Analytics 4 \u4e0d\u8ddf\u8e2a\u8868\u5355\u8f6c\u6362<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-universal-analytics-goals-are-replaced-with-events\">Universal Analytics \u76ee\u6807\u88ab\u4e8b\u4ef6\u53d6\u4ee3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/#aioseo-perform-advanced-analysis-in-google-analytics-4\">\u5728 Google Analytics 4 \u4e2d\u6267\u884c\u9ad8\u7ea7\u5206\u6790<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-a-changed-reporting-interface\">\u66f4\u6539\u540e\u7684\u62a5\u544a\u754c\u9762<\/h4>\n\n\n\n<p>\u60a8\u4f1a\u6ce8\u610f\u5230 Google Analytics 4 \u4e0e Universal Analytics \u4e4b\u95f4\u7684\u7b2c\u4e00\u4e2a\u533a\u522b\u662f\u65b0\u7684\u62a5\u544a\u754c\u9762\u3002<\/p>\n\n\n\n<p>\u5728 GA4 \u4e2d\uff0c\u5927\u90e8\u5206\u62a5\u544a\u5df2\u88ab\u66ff\u6362\u6216\u91cd\u547d\u540d\u3002\u539f\u56e0\u4e4b\u4e00\u662f\u6700\u65b0\u7684\u5206\u6790\u7248\u672c\u4f7f\u7528\u4e86\u4e0e Universal Analytics \u4e0d\u540c\u7684\u6d4b\u91cf\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u5c06\u5728 GA4 \u4e2d\u770b\u5230\u65b0\u7684\u62a5\u544a\uff0c\u4f8b\u5982\u53c2\u4e0e\u5ea6\u3001\u8d27\u5e01\u5316\u548c\u4fdd\u7559\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn3.wpbeginner.com\/wp-content\/uploads\/2022\/10\/new-reports-in-ga4.png\" alt=\"GA4 \u4e2d\u7684\u65b0\u62a5\u544a\" class=\"wp-image-149185\" title=\"GA4 \u4e2d\u7684\u65b0\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0cUniversal Analytics \u6709\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u62a5\u544a\u754c\u9762\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6240\u6709\u62a5\u544a\u90fd\u5206\u4e3a 5 \u4e2a\u4e3b\u8981\u7c7b\u522b\u3002<\/p>\n\n\n\n<ul>\n<li>\u5373\u65f6\u7684<\/li>\n\n\n\n<li>\u89c2\u4f17<\/li>\n\n\n\n<li>\u83b7\u5f97<\/li>\n\n\n\n<li>\u884c\u4e3a<\/li>\n\n\n\n<li>\u8f6c\u6362\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u4e3b GA4 \u4fe1\u606f\u4e2d\u5fc3\u7684\u5de6\u4fa7\u83dc\u5355\u4e2d\u627e\u5230\u5176\u4e2d\u7684\u6bcf\u4e00\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2022\/10\/universal-analytics-interface.png\" alt=\"\u901a\u7528\u5206\u6790\u754c\u9762\" class=\"wp-image-149211\" title=\"\u901a\u7528\u5206\u6790\u754c\u9762\"\/><\/figure>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\uff0c\u7406\u89e3\u8fd9\u4e9b\u62a5\u544a\u5e76\u53d1\u73b0\u6709\u5173\u5176\u7f51\u7ad9\u6d41\u91cf\u7684\u89c1\u89e3\u53ef\u80fd\u4f1a\u8ba9\u4eba\u4e0d\u77e5\u6240\u63aa\u3002<\/p>\n\n\n\n<p>\u83b7\u53d6\u51b3\u7b56\u6240\u9700\u4fe1\u606f\u7684\u66f4\u7b80\u5355\u65b9\u6cd5\u662f\u4f7f\u7528<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>\u3002\u5b83\u662f<a href=\"https:\/\/www.wpbeginner.com\/showcase\/7-best-analytics-solutions-for-wordpress-users\/\">\u9002\u7528\u4e8e WordPress \u7684\u6700\u4f73 Google Analytics\uff08\u5206\u6790\uff09\u63d2\u4ef6<\/a>\uff0c\u5e76\u63d0\u4f9b\u5bf9\u521d\u5b66\u8005\u53cb\u597d\u7684\u62a5\u544a\u754c\u9762\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728 WordPress 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alt=\"MI \u4e2d\u7684\u70ed\u95e8\u7740\u9646\u9875\u62a5\u544a\" class=\"wp-image-149300\" title=\"MI \u4e2d\u7684\u70ed\u95e8\u7740\u9646\u9875\u62a5\u544a\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-google-analytics-4-doesnt-track-form-conversions\">Google Analytics 4 \u4e0d\u8ddf\u8e2a\u8868\u5355\u8f6c\u6362<\/h4>\n\n\n\n<p>\u6bd4\u8f83 GA4 \u4e0e Universal Analytics \u65f6\uff0c\u60a8\u4f1a\u6ce8\u610f\u5230\u7684\u4e0b\u4e00\u4e2a\u533a\u522b\u662f\u8868\u5355\u8f6c\u6362\u3002<\/p>\n\n\n\n<p>\u8868\u683c\u5bf9\u4efb\u4f55\u4f01\u4e1a\u90fd\u975e\u5e38\u6709\u7528\u3002\u5b83\u4eec\u5141\u8bb8\u7528\u6237\u4e0e\u60a8\u53d6\u5f97\u8054\u7cfb\u3001\u63d0\u4f9b\u53cd\u9988\u5e76\u89e3\u51b3\u4ed6\u4eec\u7684\u7591\u95ee\u3002\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/plugins\/5-best-contact-form-plugins-for-wordpress-compared\/\">WordPress 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noopener\">MonsterInsights<\/a>\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5f00\u7bb1\u5373\u7528\u5730\u8ddf\u8e2a\u8868\u5355\u3002\u60a8\u4e0d\u5fc5\u7f16\u8f91\u4ee3\u7801\u6216\u8058\u8bf7\u5f00\u53d1\u4eba\u5458\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u4f1a\u5728\u60a8\u7684 WordPress \u7ba1\u7406\u533a\u57df\u5185\u663e\u793a\u4e00\u4efd\u62a5\u544a\uff0c\u5176\u4e2d\u5305\u542b\u6bcf\u4e2a\u8868\u5355\u7684\u5c55\u793a\u6b21\u6570\u3001\u8f6c\u5316\u6b21\u6570\u548c\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.wpbeginner.com\/wp-content\/uploads\/2021\/11\/forms-report.png\" alt=\"\u8868\u683c\u62a5\u544a\" class=\"wp-image-106277\" title=\"\u8868\u683c\u62a5\u544a\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-universal-analytics-goals-are-replaced-with-events\">Universal Analytics \u76ee\u6807\u88ab\u4e8b\u4ef6\u53d6\u4ee3<\/h4>\n\n\n\n<p>\u5728 Universal Analytics 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href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-easily-create-custom-woocommerce-thank-you-pages\/\">\u611f\u8c22\u9875\u9762<\/a>\u6216\u4ea7\u54c1\u767b\u5f55\u9875\u9762\u3002<\/li>\n\n\n\n<li>\u6301\u7eed\u65f6\u95f4\u2014\u2014\u8fd9\u4e2a\u76ee\u6807\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u4eba\u4eec\u5728\u9000\u51fa\u4e4b\u524d\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u505c\u7559\u4e86\u591a\u957f\u65f6\u95f4\u3002<\/li>\n\n\n\n<li>\u6bcf\u6b21\u8bbf\u95ee\u9875\u9762\u6570\u2014\u2014\u4f7f\u7528\u6bcf\u6b21\u8bbf\u95ee\u9875\u9762\u6570\u76ee\u6807\u53ef\u4ee5\u8ba9\u60a8\u53d1\u73b0\u8bbf\u95ee\u8005\u5728\u79bb\u5f00\u60a8\u7684\u7f51\u7ad9\u4e4b\u524d\u67e5\u770b\u7684\u9875\u9762\u6570\u3002<\/li>\n\n\n\n<li>\u4e8b\u4ef6 \u2013 \u501f\u52a9\u4e8b\u4ef6\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a Universal Analytics \u9ed8\u8ba4\u4e0d\u8ddf\u8e2a\u7684\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u4ea4\u4e92\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u7136\u800c\uff0cGoogle Analytics 4 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class=\"wp-image-149339\" title=\"\u5b9a\u5236\u60a8\u7684\u52d8\u63a2\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u9644\u5e26\u4e00\u63d0\uff0c\u4f7f\u7528\u63a2\u7d22\u62a5\u544a\u5bf9\u521d\u5b66\u8005\u6765\u8bf4\u53ef\u80fd\u5f88\u68d8\u624b\u3002\u8fd9\u4e9b\u62a5\u544a\u4e3b\u8981\u9762\u5411\u9ad8\u7ea7\u7528\u6237\u6216\u5177\u6709\u9ad8\u7ea7 Google Analytics\uff08\u5206\u6790\uff09\u77e5\u8bc6\u7684\u4eba\u5458\u3002<\/p>\n\n\n\n<p>\u4e00\u79cd\u66f4\u7b80\u5355\u7684\u53d1\u73b0\u89c1\u89e3\u7684\u65b9\u6cd5\u662f\u4f7f\u7528 MonsterInsights\u3002\u5b83<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-a-stats-dashboard-on-your-wordpress-site\/\">\u5728\u60a8\u7684 WordPress \u4eea\u8868\u677f\u4e2d\u663e\u793a\u4e86\u4e00\u4e2a\u7edf\u8ba1\u4eea\u8868\u677f<\/a>\u3002\u60a8\u65e0\u9700\u5728 Google 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