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title=\"\u8f93\u5165\u81ea\u5b9a\u4e49\u76ee\u6807\u6807\u9898\u5e76\u9009\u62e9\u4e8b\u4ef6\u4f5c\u4e3a\u76ee\u6807\u7c7b\u578b\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\u4e00\u6b65\u662f\u63d0\u4f9b\u76ee\u6807\u8be6\u7ec6\u4fe1\u606f\u3002\u60a8\u9700\u8981\u5728\u6b64\u5904\u8f93\u5165\u6d3b\u52a8\u6761\u4ef6\u3002<\/p>\n\n\n\n<p>\u5f53\u6240\u6709\u8fd9\u4e9b\u6761\u4ef6\u90fd\u5339\u914d\u65f6\uff0cGoogle Analytics\uff08\u5206\u6790\uff09\u5c31\u4f1a\u8ba1\u7b97\u4e00\u6b21\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u6211\u4eec\u63d0\u4f9b\u4e86\u4e8b\u4ef6\u7684\u7c7b\u522b\u548c\u64cd\u4f5c\u3002\u6211\u4eec\u8f93\u5165\u4e86\u4e8b\u4ef6\u7684\u6807\u7b7e\u5e76\u63d0\u4f9b\u4e86\u4e00\u4e2a\u503c\u3002\u6839\u636e\u60a8\u5c1d\u8bd5\u521b\u5efa\u7684\u4e8b\u4ef6\u7c7b\u578b\uff0c\u60a8\u53ef\u4ee5\u547d\u540d\u81ea\u5df1\u7684\u7c7b\u522b\u3001\u64cd\u4f5c\u548c\u6807\u7b7e\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u8ba4\u4e3a\u60a8\u7684\u4e8b\u4ef6\u5e94\u8be5\u4f20\u9012\u4e00\u4e2a\u53ef\u4ee5\u8ba1\u7b97\u7684\u503c\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u5728\u6b64\u5904\u8f93\u5165\u8be5\u503c\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u5e38\u89c1\u7684\u4e8b\u4ef6\u8ddf\u8e2a\uff0c\u4f7f\u7528\u503c\u4e3a 0 \u4e5f\u53ef\u4ee5\u6b63\u5e38\u5de5\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/06\/eventconditions.png\" alt=\"\u5728 Google Analytics \u4e2d\u8f93\u5165\u81ea\u5b9a\u4e49\u76ee\u6807\u7684\u4e8b\u4ef6\u6761\u4ef6\" class=\"wp-image-28768\" title=\"\u5728 Google Analytics \u4e2d\u8f93\u5165\u81ea\u5b9a\u4e49\u76ee\u6807\u7684\u4e8b\u4ef6\u6761\u4ef6\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\u5355\u51fb\u521b\u5efa\u76ee\u6807\u6309\u94ae\u4fdd\u5b58\u5e76\u6fc0\u6d3b\u76ee\u6807\u3002\u60a8\u5df2\u6210\u529f\u5728 Google Analytics \u4e2d\u542f\u7528\u5bf9\u4e8b\u4ef6\u7684\u8ddf\u8e2a\u3002\u4e0b\u4e00\u6b65\u662f\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8ddf\u8e2a\u6b64\u4e8b\u4ef6\u5e76\u5c06\u6570\u636e\u53d1\u9001\u5230 Google Analytics\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6dfb\u52a0 Google Analytics \u4e8b\u4ef6\u8ddf\u8e2a onClick<\/h4>\n\n\n\n<p>\u6dfb\u52a0 Google Analytics \u4e8b\u4ef6\u8ddf\u8e2a\u7684\u6700\u7b80\u5355\u4e14\u53ef\u80fd\u6700\u5feb\u7684\u65b9\u6cd5\u662f\u4f7f\u7528 onclick \u65b9\u6cd5\u3002\u5f53\u7528\u6237\u70b9\u51fb\u67d0\u4e2a\u5143\u7d20\u65f6\uff0c\u6b64\u65b9\u6cd5\u53ea\u662f\u5c06\u4e8b\u4ef6\u6761\u4ef6\u53d1\u9001\u5230 Google Analytics\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u6211\u4eec\u6b63\u5728\u8ddf\u8e2a\u5355\u51fb\u7535\u5b50\u4e66\u4e0b\u8f7d\u94fe\u63a5\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c06\u4f7f\u7528\u8fd9\u79cd\u683c\u5f0f\u5c06 onClick \u53c2\u6570\u6dfb\u52a0\u5230\u4e0b\u8f7d\u94fe\u63a5\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>1<\/td><td><code>onClick=<\/code><code>\"ga('send', 'event', 'category', 'action', 'label', 'value');\"<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7531<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode\u4e0e \u2764\ufe0f \u4e3b\u529e<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/library.wpcode.com\/use-snippet\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5728 WordPress \u4e2d\u4e00\u952e\u4f7f\u7528<\/a><\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u5c06\u7c7b\u522b\u3001\u64cd\u4f5c\u3001\u6807\u7b7e\u548c\u503c\u66ff\u6362\u4e3a\u4e8b\u4ef6\u7684\u6761\u4ef6\u3002\u6700\u540e\u4f60\u7684\u4e0b\u8f7d\u94fe\u63a5\u770b\u8d77\u6765\u50cf\u8fd9\u6837\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>1<\/td><td><code>&lt;a onClick=<\/code><code>\"ga('send', 'event', 'Downloads', 'Click', 'Ebook downloaded', '0');\"<\/code><code>href=<\/code><code>\"http:\/\/example.com\/wp-content\/uploads\/2015\/06\/free-ebook.pdf\"<\/code><code>&gt;Download Free Ebook&lt;\/a&gt;<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7531<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode\u4e0e \u2764\ufe0f \u4e3b\u529e<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/library.wpcode.com\/use-snippet\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5728 WordPress \u4e2d\u4e00\u952e\u4f7f\u7528<\/a><\/p>\n\n\n\n<p>\u5c31\u8fd9\u6837\uff0c\u5f53\u7528\u6237\u5355\u51fb\u6b64\u94fe\u63a5\u65f6\uff0c\u5b83\u5c06\u5411 Google Analytics \u53d1\u9001\u4e00\u4e2a\u4e8b\u4ef6\uff0c\u8be5\u4e8b\u4ef6\u5c06\u663e\u793a\u5728\u60a8\u7f51\u7ad9\u7684\u62a5\u544a\u4e2d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u6dfb\u52a0\u4e8b\u4ef6\u8ddf\u8e2a<\/h4>\n\n\n\n<p>Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u662f\u4e00\u6b3e\u5728\u7ebf\u5de5\u5177\uff0c\u53ef\u8ba9\u60a8\u5728\u4e00\u4e2a\u4eea\u8868\u677f\u4e0b\u6dfb\u52a0\u4e0d\u540c\u7684\u8ddf\u8e2a\u4ee3\u7801\u4f5c\u4e3a\u6807\u7b7e\u3002<\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5b83\u521b\u5efa\u6807\u7b7e\u6765\u8ddf\u8e2a Google Analytics \u5e10\u6237\u4e2d\u7684\u4e8b\u4ef6\u3002\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u7684\u4e3b\u8981\u597d\u5904\u662f\uff0c\u60a8\u65e0\u9700\u624b\u52a8\u5c06\u4ee3\u7801\u63d2\u5165\u7f51\u7ad9\uff0c\u5e76\u4e14\u53ef\u4ee5\u4ece\u4e00\u4e2a\u4f4d\u7f6e\u7ba1\u7406\u6240\u6709\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5df2\u624b\u52a8\u5c06 Google \u5206\u6790\u8ddf\u8e2a\u4ee3\u7801\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u5219\u9700\u8981\u5c06\u5176\u5220\u9664\u3002\u4f7f\u7528\u6211\u4eec\u6709\u5173\u5982\u4f55<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-install-and-setup-google-tag-manager-in-wordpress\/\">\u5728 WordPress \u4e2d\u5b89\u88c5\u548c\u8bbe\u7f6e Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u7684<\/a>\u6559\u7a0b\uff0c\u5c06\u5206\u6790\u4ee3\u7801\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u5728\u6807\u7b7e\u7ba1\u7406\u5668\u4e2d\u6210\u529f\u6dfb\u52a0 Google Analytics \u6807\u7b7e\u540e\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u521b\u5efa\u65b0\u7684\u89e6\u53d1\u5668\u3002\u4e3a\u4e86\u672c\u6559\u7a0b\u7684\u76ee\u7684\uff0c\u6211\u4eec\u5c06\u8ddf\u8e2a\u8054\u7cfb\u8868\u5355\u63d0\u4ea4\u4f5c\u4e3a\u4e00\u4e2a\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u5355\u51fb\u6807\u7b7e\u7ba1\u7406\u5668\u4e2d\u7684\u89e6\u53d1\u5668\uff0c\u7136\u540e\u5355\u51fb\u65b0\u5efa\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/09\/gtm-triggers.jpg\" alt=\"Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u4e2d\u7684\u89e6\u53d1\u5668\" class=\"wp-image-30378\" title=\"Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u4e2d\u7684\u89e6\u53d1\u5668\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c06\u5e26\u60a8\u8fdb\u5165\u89e6\u53d1\u5668\u521b\u5efa\u5411\u5bfc\u3002\u60a8\u53ef\u4ee5\u5728\u6b64\u5904\u9009\u62e9\u4e8b\u4ef6\u9009\u62e9\u8868\u5355\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/09\/gtm-chooseevent.png\" alt=\"\u9009\u62e9\u5f62\u5f0f\u4f5c\u4e3a\u60a8\u7684\u6d3b\u52a8\" class=\"wp-image-30379\" title=\"\u9009\u62e9\u5f62\u5f0f\u4f5c\u4e3a\u60a8\u7684\u6d3b\u52a8\"\/><\/figure>\n\n\n\n<p>\u5728\u914d\u7f6e\u89e6\u53d1\u5668\u90e8\u5206\u4e0b\uff0c\u60a8\u9700\u8981\u53d6\u6d88\u9009\u4e2d\u7b49\u5f85\u6807\u8bb0\u5e76\u68c0\u67e5\u9a8c\u8bc1\u9009\u9879\u3002\u63a5\u4e0b\u6765\uff0c\u5355\u51fb\u7ee7\u7eed\u6309\u94ae\u8fdb\u5165\u4e0b\u4e00\u6b65\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/09\/gtm-configuretrigger.png\" alt=\"\u914d\u7f6e\u89e6\u53d1\u9009\u9879\" class=\"wp-image-30380\" title=\"\u914d\u7f6e\u89e6\u53d1\u9009\u9879\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u6b65\u4e2d\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4f55\u65f6\u89e6\u53d1\u89e6\u53d1\u5668\u3002\u5982\u679c\u60a8\u7684\u9875\u9762\u4e0a\u53ea\u6709\u4e00\u79cd\u8868\u5355\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u9009\u62e9\u6240\u6709\u8868\u5355\u3002\u5982\u679c\u60a8\u7684\u9875\u9762\u6709\u591a\u4e2a\u8868\u5355\uff0c\u5219\u60a8\u53ef\u4ee5\u5355\u51fb\u67d0\u4e9b\u8868\u5355\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/09\/gtm-trigger-fireon.png\" alt=\"\u4f55\u65f6\u89e6\u53d1\u6273\u673a\" class=\"wp-image-30381\" title=\"\u4f55\u65f6\u89e6\u53d1\u6273\u673a\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u9875\u9762\u6709\u591a\u4e2a\u8868\u5355\u5e76\u4e14\u60a8\u60f3\u8981\u8ddf\u8e2a\u7279\u5b9a\u8868\u5355\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u544a\u8bc9 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u60a8\u8981\u8ddf\u8e2a\u54ea\u4e2a\u8868\u5355\u3002\u5f53\u60a8\u5355\u51fb\u67d0\u4e9b\u8868\u5355\u6309\u94ae\u65f6\uff0c\u60a8\u5c06\u770b\u5230\u8fc7\u6ee4\u5668\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2015\/09\/gtm-fireon-filter.png\" alt=\"\u5728\u8fc7\u6ee4\u5668\u4e0a\u5236\u9020\u706b\u7130\" class=\"wp-image-30383\" title=\"\u5728\u8fc7\u6ee4\u5668\u4e0a\u5236\u9020\u706b\u7130\"\/><\/figure>\n\n\n\n<p>\u8fc7\u6ee4\u5668\u53ea\u662f\u4e00\u7ec4\u6307\u4ee4\uff0c\u4f8b\u5982\u5982\u679c A \u4e0e B \u5339\u914d\uff0c\u5219\u89e6\u53d1\u89e6\u53d1\u5668\u3002\u60a8\u9700\u8981\u9009\u62e9\u65b0\u53d8\u91cf\u3002<\/p>\n\n\n\n<p>\u9009\u62e9\u65b0\u53d8\u91cf\u5c06\u5f39\u51fa\u4e00\u4e2a\u5f39\u51fa\u7a97\u53e3\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u521b\u5efa\u81ea\u5df1\u7684\u53d8\u91cf\u3002\u9009\u62e9 DOM 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alt=\"\u67e5\u627e\u8868\u5355\u5143\u7d20 ID\" class=\"wp-image-30384\" title=\"\u67e5\u627e\u8868\u5355\u5143\u7d20 ID\"\/><\/figure>\n\n\n\n<p>\u5c06\u8868\u5355 ID \u590d\u5236\u5e76\u7c98\u8d34\u5230\u5143\u7d20 ID \u548c\u5c5e\u6027\u4e0b\u3002\u63a5\u4e0b\u6765\uff0c\u5355\u51fb\u521b\u5efa\u53d8\u91cf\u6309\u94ae\u3002<\/p>\n\n\n\n<p>\u60a8\u5c06\u8fd4\u56de\u201cFire on filter\u201d\uff0c\u60a8\u73b0\u5728\u53ef\u4ee5\u5728\u5176\u4e2d\u9009\u62e9\u81ea\u5b9a\u4e49\u53d8\u91cf\u3002\u5728\u5339\u914d\u89c4\u5219\u4e2d\u9009\u62e9\u201c\u5305\u542b\u201d\uff0c\u7136\u540e\u518d\u6b21\u8f93\u5165\u8868\u5355\u7684 ID\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u5355\u51fb\u521b\u5efa\u89e6\u53d1\u5668\u6309\u94ae\u7ee7\u7eed\u3002<\/p>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u662f\u4e3a\u6211\u4eec\u8981\u8ddf\u8e2a\u7684\u4e8b\u4ef6\u521b\u5efa\u6807\u7b7e\u3002\u5728 Google 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