{"id":7328,"date":"2023-12-05T22:09:53","date_gmt":"2023-12-05T14:09:53","guid":{"rendered":"https:\/\/wpeyes.com\/wordpress\/?p=7328"},"modified":"2023-12-05T22:10:10","modified_gmt":"2023-12-05T14:10:10","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8-wordpress-%e4%b8%ad%e6%b7%bb%e5%8a%a0-facebook-pixel%ef%bc%88-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%b7%9f%e8%b8%aa%ef%bc%89","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/wordpress\/archives\/7328","title":{"rendered":"\u5982\u4f55\u5728 WordPress \u4e2d\u6dfb\u52a0 Facebook Pixel\uff08+ \u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\uff09"},"content":{"rendered":"\n<p>\u60a8\u662f\u5426\u6b63\u5728\u8003\u8651\u5728 Facebook \u4e0a\u6295\u653e\u91cd\u5b9a\u5411\u5e7f\u544a\uff1f\u60a8\u60f3\u5728 WordPress \u4e2d\u5b89\u88c5 Facebook Pixel \u5417\uff1f<\/p>\n\n\n\n<p>\u9488\u5bf9\u4e4b\u524d\u6d4f\u89c8\u8fc7\u60a8\u5185\u5bb9\u7684\u7528\u6237\u8bbe\u7f6e Facebook 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noopener\">\u6211\u4eec\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Syed Balkhi<\/a>\u53d1\u8868\u4e86\u4e00\u4efd\u6848\u4f8b\u7814\u7a76\uff0c\u4ecb\u7ecd\u6211\u4eec\u5982\u4f55<a href=\"https:\/\/syedbalkhi.com\/how-we-increased-our-facebook-traffic-by-332-in-2015\/\">\u5728 2015 \u5e74\u5c06 WPBeginner \u7684 Facebook \u6d41\u91cf\u63d0\u9ad8\u4e86 332%<\/a>\u3002\u8fd9\u5f15\u8d77\u4e86\u6211\u4eec\u8bfb\u8005\u7684\u6781\u5927\u5174\u8da3\uff0c\u4ed6\u4eec\u60f3\u77e5\u9053\u5982\u4f55\u4e3a\u4ed6\u4eec\u7684\u7f51\u7ad9\u505a\u540c\u6837\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u5f53\u60a8\u4f7f\u7528 Facebook \u5e7f\u544a\u63d0\u5347 Facebook 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\u4e0a\u770b\u5230\u8be5\u7f51\u7ad9\u7684\u5e7f\u544a\uff1f\u8fd9\u79f0\u4e3a\u91cd\u5b9a\u5411\u6216\u518d\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u7f51\u7ad9\u4f7f\u7528 Facebook \u7684\u91cd\u5b9a\u5411\u6280\u672f\uff0c\u901a\u5e38\u79f0\u4e3a Facebook Pixel \u6216 Meta Pixel\u3002<\/p>\n\n\n\n<p>\u91cd\u5b9a\u5411\u50cf\u7d20\u4e0d\u4f1a\u6dfb\u52a0\u4efb\u4f55\u5bf9\u60a8\u7684\u7f51\u7ad9\u53ef\u89c1\u7684\u5185\u5bb9\u3002\u5b83\u53ea\u662f\u5411\u60a8\u7684\u8bbf\u95ee\u8005\u53d1\u9001\u4e00\u4e2a\u6d4f\u89c8\u5668 cookie\u3002<\/p>\n\n\n\n<p>\u8fd9\u5141\u8bb8 Facebook \u91cd\u65b0\u5b9a\u4f4d\u5728 Facebook \u4e0a\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5c06 Facebook \u91cd\u5b9a\u5411\u50cf\u7d20\u6dfb\u52a0\u5230\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/guides\/\">WordPress \u7f51\u7ad9<\/a>\u3002<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/#aioseo-step-1-creating-a-facebook-retargeting-pixel-meta-pixel\">\u6b65\u9aa4 1. \u521b\u5efa Facebook \u91cd\u5b9a\u5411\u50cf\u7d20\uff08\u5143\u50cf\u7d20\uff09<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/#aioseo-step-2-installing-facebook-pixel-in-wordpress\">\u6b65\u9aa4 2. \u5728 WordPress \u4e2d\u5b89\u88c5 Facebook Pixel\uff08+ \u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\uff09<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/#aioseo-step-3-creating-custom-audiences-using-facebook-pixel\">\u6b65\u9aa4 3. \u4f7f\u7528 Facebook Pixel \u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/#aioseo-step-4-showing-your-ads-to-custom-audiences-using-facebook-retargeting-pixel\">\u6b65\u9aa4 4. \u4f7f\u7528 Facebook Retargeting Pixel \u5411\u81ea\u5b9a\u4e49\u53d7\u4f17\u5c55\u793a\u60a8\u7684\u5e7f\u544a<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-step-1-creating-a-facebook-retargeting-pixel-meta-pixel\">\u6b65\u9aa4 1. \u521b\u5efa Facebook \u91cd\u5b9a\u5411\u50cf\u7d20\uff08\u5143\u50cf\u7d20\uff09<\/h4>\n\n\n\n<p>\u4e3a\u4e86\u65b9\u4fbf\u8d77\u89c1\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u6709\u5173\u5982\u4f55\u5b89\u88c5 WordPress \u63d2\u4ef6\u7684\u89c6\u9891\u6559\u7a0b\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0b\u9762\u89c2\u770b\u3002<\/p>\n\n\n\n<p>https:\/\/www.youtube.com\/embed\/2wQ6I0xOGtA?version=3&amp;rel=0&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\u8ba2\u9605 WPBeginner<\/p>\n\n\n\n<p>https:\/\/www.youtube.com\/subscribe_embed?usegapi=1&#038;channel=wpbeginner&#038;layout=default&#038;count=default&#038;origin=https%3A%2F%2Fwpbeginner.com&#038;gsrc=3p&#038;ic=1&#038;jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.vQiXRrxCe40.O%2Fam%3DAQ%2Fd%3D1%2Frs%3DAGLTcCMBxIGVyXSdvvcs43a64yHt_P7dfg%2Fm%3D__features__#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh&#038;id=I0_1448178294715&#038;parent=https%3A%2F%2Fwpbeginner.com<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u53ea\u60f3\u9075\u5faa\u6587\u672c\u8bf4\u660e\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u6309\u7167\u6211\u4eec\u7684\u5206\u6b65\u6559\u7a0b\u4e86\u89e3\u5982\u4f55\u5728 WordPress \u4e2d\u5b89\u88c5 Facebook \u7684\u91cd\u5b9a\u5411\u50cf\u7d20\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u767b\u5f55 Facebook \u5e10\u6237\u5e76\u8bbf\u95ee<a href=\"https:\/\/business.facebook.com\/latest\/home?nav_ref=bm_home_redirect&amp;mio=0&amp;asset_id=100605036120448\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Business Suite<\/a>\u3002\u7136\u540e\uff0c\u5355\u51fb<strong>\u201c\u6240\u6709\u5de5\u5177\u201d\u00bb\u201c\u4e8b\u4ef6\u7ba1\u7406\u5668\u201d<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/meta-business-suite-events-manager.png\" alt=\"\u6253\u5f00 Meta Business Suite \u5e76\u5355\u51fb\u201c\u4e8b\u4ef6\u7ba1\u7406\u5668\u201d\" class=\"wp-image-141622\" title=\"\u521b\u5efa Facebook \u50cf\u7d20\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u5355\u51fb\u5de6\u4fa7\u83dc\u5355\u4e2d\u7684\u201c+ \u8fde\u63a5\u5230\u6570\u636e\u6e90\u201d\u6309\u94ae\uff0c\u7136\u540e\u9009\u62e9\u201cWeb\u201d\u9009\u9879\u3002<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u5355\u51fb\u201c\u8fde\u63a5\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/connect-new-data-source.png\" alt=\"\u8fde\u63a5\u5230 Facebook Events Manager \u4e2d\u7684\u6570\u636e\u6e90\" class=\"wp-image-141623\" title=\"\u8fde\u63a5\u5230 Facebook Events Manager \u4e2d\u7684\u6570\u636e\u6e90\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5f39\u51fa\u7a97\u53e3\u4e2d\uff0c\u60a8\u9700\u8981\u8f93\u5165\u50cf\u7d20\u7684\u540d\u79f0\uff0c\u53ef\u4ee5\u662f\u60a8\u7684\u4f01\u4e1a\u6216\u4ea7\u54c1\u7684\u540d\u79f0\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5355\u51fb\u201c\u521b\u5efa\u50cf\u7d20\u201d\u6309\u94ae\u7ee7\u7eed\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/name-your-pixel.png\" alt=\"\u8f93\u5165\u50cf\u7d20\u7684\u540d\u79f0\" class=\"wp-image-141626\" title=\"\u8f93\u5165\u50cf\u7d20\u7684\u540d\u79f0\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u53ea\u9700\u8f93\u5165\u60a8\u7f51\u7ad9\u7684 URL\uff0c\u7136\u540e\u5355\u51fb\u201c\u68c0\u67e5\u201d\u6309\u94ae\u5373\u53ef\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u662f\u5426\u6709\u8d44\u683c\u4e0e WordPress \u548c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wpbeginner.com\/refer\/shopify\/\">Shopify<\/a>\u7b49\u53d7\u652f\u6301\u7684\u5408\u4f5c\u4f19\u4f34\u96c6\u6210\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/enter-website-url-for-pixel.png\" alt=\"\u8f93\u5165\u60a8\u7684\u7f51\u7ad9\u7f51\u5740\u4ee5\u521b\u5efa Facebook Meta Pixel\" class=\"wp-image-141628\" title=\"\u8f93\u5165\u50cf\u7d20\u7684\u7f51\u7ad9\u7f51\u5740\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u7b26\u5408\u96c6\u6210\u8d44\u683c\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u7eff\u8272\u7684\u590d\u9009\u6807\u8bb0\uff0c\u5e76\u4e14\u53ef\u4ee5\u5355\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u6309\u94ae\u7ee7\u7eed\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u9009\u62e9\u5982\u4f55\u8fde\u63a5\u60a8\u7684\u7f51\u7ad9\u5e76\u5c06\u6d3b\u52a8\u53d1\u9001\u5230 Facebook\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6559\u7a0b\u4e2d\uff0c\u6211\u4eec\u5c06\u9009\u62e9\u201c\u4ec5\u9650\u5143\u50cf\u7d20\u201d\u9009\u9879\u3002\u9664\u4e86 Pixel \u50cf\u7d20\u4ee3\u7801\u4e4b\u5916\uff0c\u60a8\u4ee5\u540e\u8fd8\u53ef\u4ee5\u968f\u65f6\u8bbe\u7f6e Conversion API\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/meta-pixel-only.png\" alt=\"\u9009\u62e9\u5982\u4f55\u8fde\u63a5\u60a8\u7684\u7f51\u7ad9\u5143\u50cf\u7d20\" class=\"wp-image-141637\" title=\"\u9009\u62e9\u5982\u4f55\u8fde\u63a5\u60a8\u7684\u7f51\u7ad9\u5143\u50cf\u7d20\"\/><\/figure>\n\n\n\n<p>\u5355\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u7ee7\u7eed\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4e00\u79cd\u5c06\u50cf\u7d20\u4ee3\u7801\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5176\u4ed6\u4eba\u7ba1\u7406\u60a8\u7f51\u7ad9\u4e0a\u7684\u6280\u672f\u4e8b\u52a1\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u5c06\u50cf\u7d20\u4ee3\u7801\u53d1\u9001\u7ed9\u4ed6\u4eec\u3002\u5426\u5219\uff0c\u8bf7\u5355\u51fb\u201c\u624b\u52a8\u5b89\u88c5\u4ee3\u7801\u201d\u6309\u94ae\u81ea\u884c\u5b89\u88c5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/install-pixel-code-manually.png\" alt=\"\u9009\u62e9\u624b\u52a8\u5b89\u88c5 Facebook Meta \u50cf\u7d20\u4ee3\u7801\u7684\u9009\u9879\" class=\"wp-image-141649\" title=\"\u9009\u62e9\u624b\u52a8\u5b89\u88c5 Facebook Meta \u50cf\u7d20\u4ee3\u7801\u7684\u9009\u9879\"\/><\/figure>\n\n\n\n<p>Facebook \u73b0\u5728\u5c06\u5411\u60a8\u663e\u793a\u9700\u8981\u5728 WordPress \u7f51\u7ad9\u4e0a\u5b89\u88c5\u7684\u50cf\u7d20\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u5355\u51fb\u201c\u590d\u5236\u4ee3\u7801\u201d\u6309\u94ae\u5373\u53ef\u590d\u5236\u50cf\u7d20\u4ee3\u7801\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5728 WordPress \u4e2d\u5b89\u88c5\u5b83\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/copy-code-for-meta-pixel.png\" alt=\"\u590d\u5236 Facebook Meta Pixel \u7684\u4ee3\u7801\" class=\"wp-image-141660\" title=\"\u590d\u5236 Facebook Pixel \u4ee3\u7801\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-step-2-installing-facebook-pixel-in-wordpress\">\u6b65\u9aa4 2. \u5728 WordPress \u4e2d\u5b89\u88c5 Facebook Pixel\uff08+ \u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\uff09<\/h4>\n\n\n\n<p>\u60a8\u9700\u8981\u5728 WordPress \u4e3b\u9898\u4e2d\u7684 &lt;\/head&gt; \u4e4b\u524d\u6dfb\u52a0 Facebook \u50cf\u7d20\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u4f7f\u7528\u514d\u8d39\u7684<a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u63d2\u4ef6\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u662f WordPress \u6700\u597d\u7684\u4ee3\u7801\u7247\u6bb5\u63d2\u4ef6\u3002\u5b83\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u4ee3\u7801\u63d2\u5165 WordPress \u7f51\u7ad9\u7684\u9875\u7709\u548c\u9875\u811a\uff0c\u800c\u65e0\u9700\u7f16\u8f91\u4e3b\u9898\u6587\u4ef6\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u5b89\u88c5\u5e76\u6fc0\u6d3b<a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u63d2\u4ef6\u3002\u6709\u5173\u5206\u6b65\u8bf4\u660e\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u7684\u6709\u5173<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">\u5982\u4f55\u5b89\u88c5 WordPress \u63d2\u4ef6\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u5b89\u88c5\u5e76\u6fc0\u6d3b\u63d2\u4ef6\u540e\uff0c\u60a8\u9700\u8981\u8f6c\u5230<strong>\u4ee3\u7801\u7247\u6bb5\u00bb\u9875\u7709\u548c\u9875\u811a<\/strong>\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u53ea\u9700\u5c06 Facebook \u50cf\u7d20\u4ee3\u7801\u7c98\u8d34\u5230\u6807\u9898\u6846\u4e2d\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/paste-facebook-pixel-in-header-section-wpcode.png\" alt=\"\u5c06 Facebook Pixel \u7c98\u8d34\u5230 WPCode \u6807\u9898\u6846\u4e2d\" class=\"wp-image-141666\" title=\"\u5728 WordPress \u4e2d\u4f7f\u7528\u63d2\u5165\u9875\u7709\u548c\u9875\u811a\u63d2\u4ef6\u6dfb\u52a0 Facebook \u50cf\u7d20\u4ee3\u7801\"\/><\/figure>\n\n\n\n<p>\u5b8c\u6210\u540e\uff0c\u4e0d\u8981\u5fd8\u8bb0\u6309\u201c\u4fdd\u5b58\u66f4\u6539\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<p>\u8bf7\u53c2\u9605\u6211\u4eec\u5173\u4e8e<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-header-and-footer-code-in-wordpress\/\">\u5982\u4f55\u5728 WordPress \u4e2d\u6dfb\u52a0\u9875\u7709\u548c\u9875\u811a\u4ee3\u7801\u7684<\/a>\u6307\u5357\uff0c\u4e86\u89e3\u8be6\u7ec6\u8bf4\u660e\u3002<\/p>\n\n\n\n<p>\u81f3\u6b64\uff0c\u60a8\u5df2\u6210\u529f\u5728 WordPress \u7f51\u7ad9\u4e0a\u5b89\u88c5\u4e86 Facebook Pixel\u3002<\/p>\n\n\n\n<p id=\"aioseo-bonus-adding-facebook-pixel-for-woocommerce-with-ecommerce-tracking\"><strong>\u66ff\u4ee3\u65b9\u6848\uff1a\u901a\u8fc7\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\u4e3a WooCommerce \u6dfb\u52a0 Facebook Pixel<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6709<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-store\/\">\u5728\u7ebf\u5546\u5e97\uff0c\u5219\u53ef\u4ee5\u5347\u7ea7\u5230<\/a><a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u7684\u9ad8\u7ea7\u7248\u672c\uff0c\u4ee5\u6dfb\u52a0\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\u50cf\u7d20\u5e76\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/wpcode-pro-min.png\" alt=\"WPCode \u4e13\u4e1a\u7248\" class=\"wp-image-174642\" title=\"WPCode \u4e13\u4e1a\u7248\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/wpcode.com\/features\/marketing-scripts-conversion-pixels\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode \u7684 Conversion Pixels \u63d2\u4ef6<\/a>\u53ef\u8ba9\u60a8\u4e00\u952e\u8f7b\u677e\u4e3a Facebook\u3001Google Ads\u3001Pinterest \u548c<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-properly-set-up-the-tiktok-ad-pixel-in-wordpress\/\">TikTok\u7b49\u6d41\u884c\u5e73\u53f0\u6dfb\u52a0\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\u50cf\u7d20\u3002<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/woocommerce-tutorial-ultimate-guide\/\">\u5b83\u4e0eWooCommerce<\/a>\u548c<a href=\"https:\/\/easydigitaldownloads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Digital Downloads<\/a>\u65e0\u7f1d\u96c6\u6210\uff0c\u56e0\u6b64\u65e0\u9700\u989d\u5916\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5feb\u901f\u9009\u62e9\u8981\u8ddf\u8e2a\u7684\u7535\u5b50\u5546\u52a1\u4e8b\u4ef6\uff0c\u4f8b\u5982\u4ea7\u54c1\u9875\u9762\u6d4f\u89c8\u3001\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u3001<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-customize-woocommerce-checkout-page\/\">\u7ed3\u5e10<\/a>\u548c\u8d2d\u4e70\uff0c\u4ee5\u4fbf\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5e7f\u544a\u6548\u679c\u5e76\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u5b89\u88c5\u5e76\u6fc0\u6d3b\u9ad8\u7ea7<a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u63d2\u4ef6\u3002\u60a8\u9700\u8981 Plus \u5957\u9910\u6216\u66f4\u9ad8\u7248\u672c\u624d\u80fd\u8bbf\u95ee Conversion Pixels \u63d2\u4ef6\u3002\u6709\u5173\u5206\u6b65\u8bf4\u660e\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u7684\u6709\u5173<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">\u5982\u4f55\u5b89\u88c5 WordPress \u63d2\u4ef6\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u6309\u7167\u6b65\u9aa4 #1 \u4e2d\u7684\u76f8\u540c\u8bf4\u660e\u4e3a WooCommerce \u521b\u5efa Facebook \u50cf\u7d20\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u590d\u5236\u50cf\u7d20 ID\uff0c\u60a8\u53ef\u4ee5\u5728 Facebook Business \u5e10\u6237\u7684 Facebook \u6d3b\u52a8\u7ba1\u7406\u5668\u7684\u201c\u6570\u636e\u6e90\u201d\u4e0b\u627e\u5230\u8be5 ID\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/copy-pixel-id.png\" alt=\"\u590d\u5236 Facebook \u50cf\u7d20 ID\" class=\"wp-image-174659\" title=\"\u590d\u5236 Facebook \u50cf\u7d20 ID\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\uff0c\u4ece WordPress \u4eea\u8868\u677f\u8f6c\u5230<strong>\u4ee3\u7801\u7247\u6bb5\u00bb\u8f6c\u6362\u50cf\u7d20<\/strong>\uff0c\u5e76\u5c06\u60a8\u7684\u50cf\u7d20 \u200b\u200bID \u7c98\u8d34\u5230\u201cFacebook Pixel ID\u201d\u5b57\u6bb5\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/facebook-pixel-id-field-1.png\" alt=\"\u7c98\u8d34\u60a8\u7684 Facebook Pixel ID\" class=\"wp-image-174656\" title=\"\u7c98\u8d34\u60a8\u7684 Facebook Pixel ID\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u60a8\u9700\u8981\u6dfb\u52a0 Facebook Conversion API \u4ee4\u724c\u4ee5\u8bbe\u7f6e\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\u3002<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u8bf7\u4ece Facebook \u4e8b\u4ef6\u7ba1\u7406\u5668\u8fd4\u56de\u201c\u6570\u636e\u6e90\u201d\u5c4f\u5e55\uff0c\u7136\u540e\u5355\u51fb\u60a8\u7684\u50cf\u7d20\u3002\u9009\u62e9\u50cf\u7d20\u540e\uff0c\u5355\u51fb\u201c\u8bbe\u7f6e\u201d\u9009\u9879\u5361\uff0c\u7136\u540e\u5355\u51fb\u201c\u751f\u6210\u8bbf\u95ee\u4ee4\u724c\u201d\u94fe\u63a5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/generate-access-token-facebook-pixel.png\" alt=\"\u4e3a Facebook Conversions API \u751f\u6210\u8bbf\u95ee\u4ee4\u724c\" class=\"wp-image-174661\" title=\"\u4e3a Facebook Conversions API \u751f\u6210\u8bbf\u95ee\u4ee4\u724c\"\/><\/figure>\n\n\n\n<p>\u5355\u51fb\u94fe\u63a5\u540e\uff0c\u5c06\u81ea\u52a8\u751f\u6210\u60a8\u7684\u8bbf\u95ee\u4ee4\u724c\u3002\u53ea\u9700\u590d\u5236\u8bbf\u95ee\u4ee4\u724c\u5e76\u5c06\u5176\u7c98\u8d34\u5230 WPCode \u4e2d\u7684\u201cConversions API \u4ee4\u724c\u201d\u5b57\u6bb5\u4e2d\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/paste-conversions-api-token-in-wpcode.png\" alt=\"\u5c06\u8f6c\u6362 API \u4ee4\u724c\u7c98\u8d34\u5230 WPCode \u4e2d\" class=\"wp-image-174663\" title=\"\u5c06\u8f6c\u6362 API \u4ee4\u724c\u7c98\u8d34\u5230 WPCode \u4e2d\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u53ef\u4ee5\u5411\u4e0b\u6eda\u52a8\u9875\u9762\u4ee5\u9009\u62e9\u8981\u8ddf\u8e2a\u7684\u7535\u5b50\u5546\u52a1\u4e8b\u4ef6\u7c7b\u578b\u3002<\/p>\n\n\n\n<p>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c\u542f\u7528\u6240\u6709\u4e8b\u4ef6\u8ddf\u8e2a\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u60f3\u5173\u95ed\u4efb\u4f55\u9009\u9879\u7684\u4e8b\u4ef6\u8ddf\u8e2a\uff0c\u53ea\u9700\u5c06\u5f00\u5173\u5207\u6362\u5230\u201c\u5173\u95ed\u201d\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/enable-disable-ecommerce-events-tracking.png\" alt=\"\u5728 WPCode \u4e2d\u542f\u7528\u6216\u7981\u7528\u4e8b\u4ef6\u8ddf\u8e2a\" class=\"wp-image-174665\" title=\"\u5728 WPCode \u4e2d\u542f\u7528\u6216\u7981\u7528\u4e8b\u4ef6\u8ddf\u8e2a\"\/><\/figure>\n\n\n\n<p>\u4e0d\u8981\u5fd8\u8bb0\u70b9\u51fb\u9875\u9762\u5e95\u90e8\u7684<strong>\u201c\u4fdd\u5b58\u66f4\u6539\u201d\u6309\u94ae\u3002<\/strong><\/p>\n\n\n\n<p>\u5c31\u8fd9\u6837\uff0c\u60a8\u5df2\u6210\u529f\u4e3a WooCommerce \u6dfb\u52a0\u4e86 Facebook Pixel\uff0c\u5e76\u4e14\u51c6\u5907\u597d\u8ddf\u8e2a\u7535\u5b50\u5546\u52a1\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-step-3-creating-custom-audiences-using-facebook-pixel\">\u6b65\u9aa4 3. \u4f7f\u7528 Facebook Pixel \u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17<\/h4>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u5728 WordPress \u7f51\u7ad9\u4e0a\u6210\u529f\u5b89\u88c5\u4e86 Facebook Pixel\uff0c\u4e0b\u4e00\u6b65\u662f\u4e3a Facebook \u4e0a\u7684\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\u5141\u8bb8\u60a8\u9488\u5bf9 Facebook \u5e7f\u544a\u5b9a\u4f4d\u60a8\u5df2\u7ecf\u8ba4\u8bc6\u7684\u7528\u6237\u3002\u8fd9\u4e9b\u7528\u6237\u53ef\u4ee5\u662f\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u3001\u559c\u6b22\u60a8\u9875\u9762\u7684\u7528\u6237\u6216\u6ce8\u518c\u60a8\u7684\u90ae\u4ef6\u5217\u8868\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u5728 Facebook \u4e0a\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u8bbf\u95ee Meta Business Suite \u4eea\u8868\u677f\u5e76\u8f6c\u5230<strong>\u6240\u6709<\/strong>&nbsp;<strong>\u5de5\u5177 \u00bb \u53d7\u4f17<\/strong>\u90e8\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/all-tools-audiences.png\" alt=\"\u5355\u51fb\u201c\u6240\u6709\u5de5\u5177\u201d\u5e76\u9009\u62e9\u201c\u53d7\u4f17\u201d\u9009\u9879\" class=\"wp-image-141668\" title=\"Facebook \u81ea\u5b9a\u4e49\u53d7\u4f17\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u9875\u4e0a\uff0c\u5355\u51fb\u201c\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/create-custom-audience.png\" alt=\"\u5355\u51fb\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u6309\u94ae\" class=\"wp-image-141669\" title=\"\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c06\u5f39\u51fa\u4e00\u4e2a\u5f39\u51fa\u7a97\u53e3\uff0c\u60a8\u9700\u8981\u5728\u5176\u4e2d\u9009\u62e9\u60a8\u60f3\u8981\u5728 Facebook 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\u4e2d\u5b89\u88c5 Facebook P &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/wpeyes.com\/wordpress\/archives\/7328\"> <span class=\"screen-reader-text\">\u5982\u4f55\u5728 WordPress \u4e2d\u6dfb\u52a0 Facebook Pixel\uff08+ \u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\uff09<\/span> Read More 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