{"id":6806,"date":"2023-12-03T11:58:07","date_gmt":"2023-12-03T03:58:07","guid":{"rendered":"https:\/\/wpeyes.com\/wordpress\/?p=6806"},"modified":"2023-12-03T12:02:11","modified_gmt":"2023-12-03T04:02:11","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-google-analytics-%e5%9c%a8-wordpress-%e4%b8%ad%e6%b7%bb%e5%8a%a0%e6%bb%9a%e5%8a%a8%e6%b7%b1%e5%ba%a6%e8%b7%9f%e8%b8%aa","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/wordpress\/archives\/6806","title":{"rendered":"\u5982\u4f55\u4f7f\u7528 Google Analytics \u5728 WordPress \u4e2d\u6dfb\u52a0\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a"},"content":{"rendered":"\n<p>\u60a8\u60f3\u5728\u60a8\u7684 WordPress 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href=\"https:\/\/www.wpbeginner.com\/showcase\/24-must-have-wordpress-plugins-for-business-websites\/\">WordPress \u63d2\u4ef6<\/a>\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f7f\u7528 Google Analytics \u8ddf\u8e2a\u6eda\u52a8\u6df1\u5ea6\u7b49\u9ad8\u7ea7\u6307\u6807\u3002\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5728 WordPress \u4e2d\u6dfb\u52a0\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f7f\u7528 MonsterInsights \u5728 WordPress \u4e2d\u6dfb\u52a0\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights\u662f<\/a><a href=\"https:\/\/www.wpbeginner.com\/showcase\/7-best-analytics-solutions-for-wordpress-users\/\">WordPress<\/a>\u6700\u53d7\u6b22\u8fce\u7684Google Analytics \u63d2\u4ef6\u3002\u8d85\u8fc7 300 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alt=\"\u602a\u7269\u6d1e\u5bdf\" class=\"wp-image-94832\" title=\"MonsterInsights \u6700\u4f73 Google Analytics WordPress \u63d2\u4ef6\"\/><\/a><\/figure>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0cMonsterInsights \u8fd8\u5141\u8bb8\u60a8\u53ea\u9700\u5355\u51fb\u4e00\u4e0b\u5373\u53ef\u542f\u7528\u9ad8\u7ea7\u8ddf\u8e2a\u529f\u80fd\uff0c\u4f8b\u5982<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-properly-set-up-ecommerce-tracking-in-wordpress\/\">\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a<\/a>\u3001\u6587\u4ef6\u4e0b\u8f7d\u3001\u9644\u5c5e\u94fe\u63a5\u3001<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-wordpress-form-tracking-in-google-analytics\/\">\u8868\u5355\u8ddf\u8e2a<\/a>\u7b49\u3002<\/p>\n\n\n\n<p>MonsterInsights \u9ed8\u8ba4\u542f\u7528\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u3002\u8fd9\u610f\u5473\u7740\u60a8\u751a\u81f3\u4e0d\u9700\u8981\u914d\u7f6e\u4efb\u4f55\u8bbe\u7f6e\u3002\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u8bbe\u7f6e MonsterInsights 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\u8bbe\u7f6e\u5411\u5bfc\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u53ef\u4ee5\u8f6c\u5230<strong>\u89c1\u89e3\u00bb\u8bbe\u7f6e<\/strong>\u9875\u9762\uff0c\u7136\u540e\u5355\u51fb\u201c\u53c2\u4e0e\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<p>\u5982\u4e0b\u9762\u7684\u5c4f\u5e55\u622a\u56fe\u6240\u793a\uff0c\u60a8\u5c06\u770b\u5230\u9ed8\u8ba4\u542f\u7528\u7684\u6eda\u52a8\u8ddf\u8e2a\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/03\/monsterinsightsscrolltracking.png\" alt=\"MonsterInsights \u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u9009\u9879\" class=\"wp-image-63388\" title=\"MonsterInsights \u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u9009\u9879\"\/><\/figure>\n\n\n\n<p>\u5f53\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u5411\u4e0b\u6eda\u52a8\u9875\u9762\u65f6\uff0cMonsterInsights \u4f1a\u89e6\u53d1 Google Analytics \u4e2d\u7684\u4e8b\u4ef6\u3002\u7136\u540e\uff0cGoogle Analytics \u5c06\u5bf9\u5176\u8fdb\u884c 25%\u300150%\u300175% \u548c 100% \u6eda\u52a8\u8ddf\u8e2a\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u8f6c\u5230 MonsterInsights \u53d1\u5e03\u5546\u62a5\u544a\uff0c\u5728 WordPress \u7ba1\u7406\u533a\u57df\u5185\u67e5\u770b\u6eda\u52a8\u8ddf\u8e2a\u7edf\u8ba1\u6570\u636e\u548c\u5176\u4ed6\u6709\u7528\u7684\u7edf\u8ba1\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u524d\u5f80<strong>\u89c1\u89e3\u00bb\u62a5\u544a<\/strong>\uff0c\u7136\u540e\u5355\u51fb\u201c\u53d1\u5e03\u5546\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/publishers-report.png\" alt=\"\u51fa\u7248\u5546\u62a5\u544a\" class=\"wp-image-138610\" title=\"\u51fa\u7248\u5546\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u53ef\u4ee5\u8f6c\u5230\u201c\u5e73\u5747\u6eda\u52a8\u6df1\u5ea6\u201d\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u8be5\u767e\u5206\u6bd4\u5c06\u663e\u793a\u7528\u6237\u5728\u7ed9\u5b9a\u65e5\u671f\u8303\u56f4\u5185\u5e73\u5747\u6eda\u52a8\u60a8\u7684\u7f51\u7ad9\u7684\u8ddd\u79bb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/03\/scrolltrackingreportsinwordpress.png\" alt=\"WordPress \u4e2d\u7684\u6eda\u52a8\u8ddf\u8e2a\u62a5\u544a\" class=\"wp-image-63389\" title=\"WordPress \u4e2d\u7684\u6eda\u52a8\u8ddf\u8e2a\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u6eda\u52a8\u6df1\u5ea6\u6570\u636e\u6765\u4f18\u5316\u9875\u9762\u4ee5\u83b7\u5f97\u66f4\u591a\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u8ba9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u8bbf\u95ee\u8005\u5982\u4f55\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\uff0c\u5e76\u5e2e\u52a9\u60a8\u786e\u5b9a\u91cd\u8981\u7684\u53f7\u53ec\u6027\u7528\u8bed\u3001<a href=\"https:\/\/www.wpbeginner.com\/plugins\/what-are-the-best-ad-management-plugins-and-solutions-for-wordpress\/\">\u5e7f\u544a<\/a>\u7b49\u7684\u6700\u4f73\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5728 Google Analytics \u4e2d\u67e5\u770b\u7528\u6237\u6eda\u52a8\u6570\u636e<\/strong><\/h4>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u4f7f\u7528 MonsterInsights \u8bbe\u7f6e\u4e86\u6eda\u52a8\u8ddf\u8e2a\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5728 Google Analytics \u5e10\u6237\u4e2d\u67e5\u770b\u62a5\u544a\u3002\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u67e5\u770b Google Analytics 4 \u548c Universal Analytics \u4e2d\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p><strong>\u5728 Google Analytics 4 \u4e2d\u67e5\u770b\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u6570\u636e<\/strong><\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728 Google Analytics 4 \u4e2d\u67e5\u770b\u7528\u6237\u6eda\u52a8\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u767b\u5f55\u60a8\u7684\u5e10\u6237\u5e76\u4ece\u9876\u90e8\u83dc\u5355\u4e2d\u9009\u62e9 GA4 \u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/select-ga4-property.png\" alt=\"\u9009\u62e9 ga4 \u5c5e\u6027\" class=\"wp-image-138620\" title=\"\u9009\u62e9 ga4 \u5c5e\u6027\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u60a8\u53ef\u4ee5\u4ece\u5de6\u4fa7\u83dc\u5355\u8f6c\u5230\u201c\u62a5\u544a\u5feb\u7167\u201d\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u524d\u5f80<strong>\u751f\u547d\u5468\u671f \u00bb \u53c2\u4e0e\u5ea6 \u00bb \u4e8b\u4ef6<\/strong>\uff0c\u7136\u540e\u5355\u51fb\u62a5\u544a\u4e2d\u7684\u201cscroll_\u6df1\u5ea6\u201d\u4e8b\u4ef6\u540d\u79f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/click-on-scroll-depth-event-in-ga4.png\" alt=\"ga4\u4e2d\u70b9\u51fb\u6eda\u52a8\u6df1\u5ea6\u4e8b\u4ef6\" class=\"wp-image-138622\" title=\"ga4\u4e2d\u70b9\u51fb\u6eda\u52a8\u6df1\u5ea6\u4e8b\u4ef6\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0cGoogle Analytics 4 \u5c06\u5411\u60a8\u663e\u793a\u6eda\u52a8\u6df1\u5ea6\u6982\u89c8\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u67e5\u770b\u6eda\u52a8\u65f6\u95f4\u548c\u767e\u5206\u6bd4\u62a5\u544a\uff0c\u4ee5\u4e86\u89e3\u4eba\u4eec\u6eda\u52a8\u60a8\u7f51\u7ad9\u7684\u8ddd\u79bb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/view-scroll-tracking-report-in-ga4.png\" alt=\"\u5728 ga4 \u4e2d\u67e5\u770b\u6eda\u52a8\u8ddf\u8e2a\u62a5\u544a\" class=\"wp-image-138623\" title=\"\u5728 ga4 \u4e2d\u67e5\u770b\u6eda\u52a8\u8ddf\u8e2a\u62a5\u544a\"\/><\/figure>\n\n\n\n<p><strong>\u5728 Universal Analytics \u4e2d\u67e5\u770b\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a\u6570\u636e<\/strong><\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cUniversal Analytics \u5df2\u505c\u6b62\u4f7f\u7528\uff0c\u4e0d\u518d\u8bb0\u5f55\u60a8\u7684\u7f51\u7ad9\u6570\u636e\u3002\u4f46\u662f\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u8bbf\u95ee\u5176\u62a5\u544a\u5e76\u67e5\u770b\u5386\u53f2\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u8981\u67e5\u770b\u6eda\u52a8\u8ddf\u8e2a\uff0c\u8bf7\u767b\u5f55\u60a8\u7684 Analytics \u5e10\u6237\uff0c\u7136\u540e\u8bbf\u95ee<strong>\u5b9e\u65f6 \u00bb \u4e8b\u4ef6<\/strong>\u4ee5\u67e5\u770b\u8fc7\u53bb 30 \u5206\u949f\u5185\u7684\u5b9e\u65f6\u6216\u6700\u8fd1\u7684\u6eda\u52a8\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/03\/gascrolltrackinginrealtime.png\" alt=\"Google Analytics \u5b9e\u65f6\u6eda\u52a8\u8ddf\u8e2a\" class=\"wp-image-63390\" title=\"Google Analytics \u5b9e\u65f6\u6eda\u52a8\u8ddf\u8e2a\"\/><\/figure>\n\n\n\n<p>\u8981\u83b7\u53d6\u5b8c\u6574\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u4ece\u5206\u6790\u4eea\u8868\u677f\u8f6c\u5230<strong>\u884c\u4e3a \u00bb \u4e8b\u4ef6 \u00bb \u6982\u8ff0\u3002<\/strong><\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u201c\u6eda\u52a8\u6df1\u5ea6\u201d\u94fe\u63a5\u4ee5\u83b7\u53d6\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/03\/scrolldepthdatainga.png\" alt=\"Google Analytics \u4e2d\u7684\u6eda\u52a8\u6df1\u5ea6\u6570\u636e\" class=\"wp-image-63391\" title=\"Google Analytics \u4e2d\u7684\u6eda\u52a8\u6df1\u5ea6\u6570\u636e\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u60a8\u5c06\u770b\u5230\u4e8b\u4ef6\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u70b9\u51fb\u9876\u90e8\u7684\u201c\u4e8b\u4ef6\u6807\u7b7e\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/click-on-event-label.png\" alt=\"\u5355\u51fb\u4e8b\u4ef6\u6807\u7b7e\" class=\"wp-image-138616\" title=\"\u5355\u51fb\u4e8b\u4ef6\u6807\u7b7e\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u60a8\u5c06\u80fd\u591f\u67e5\u770b 25%\u300150%\u300175% \u548c 100% \u6eda\u52a8\u6df1\u5ea6\u7684\u603b\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u8981\u66f4\u7cbe\u7ec6\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u4f7f\u7528 Google Analytics \u4e8c\u7ea7\u7ef4\u5ea6\u529f\u80fd\u4ee5\u53ca\u6eda\u52a8\u6df1\u5ea6\u4e8b\u4ef6\u6765\u67e5\u770b\u6bcf\u4e2a\u5355\u72ec\u7740\u9646\u9875\u7684\u6eda\u52a8\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/06\/view-your-scroll-depth-label-data.png\" alt=\"\u67e5\u770b\u60a8\u7684\u6eda\u52a8\u6df1\u5ea6\u6807\u7b7e\u6570\u636e\" class=\"wp-image-138618\" title=\"\u67e5\u770b\u60a8\u7684\u6eda\u52a8\u6df1\u5ea6\u6807\u7b7e\u6570\u636e\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u5728\u6240\u6709\u7f51\u7ad9\u4e0a\u90fd\u4f7f\u7528 MonsterInsights\uff0c\u56e0\u4e3a\u5b83\u662f\u9002\u7528\u4e8e WordPress \u7684\u5b8c\u6574 Google Analytics \u63d2\u4ef6\uff0c\u6211\u4eec\u5efa\u8bae\u6240\u6709\u7528\u6237\u4e5f\u8fd9\u6837\u505a\u3002\u4ed6\u4eec\u6709\u4e00\u4e2a<a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">\u514d\u8d39\u7684 MonsterInsights \u63d2\u4ef6<\/a>\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5347\u7ea7\u5230<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ad8\u7ea7\u7248\u672c<\/a>\u4ee5\u89e3\u9501\u66f4\u5f3a\u5927\u7684\u8ddf\u8e2a\u529f\u80fd\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5173\u4e8e\u6eda\u52a8\u6df1\u5ea6\u7684\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 Google Analytics<\/h4>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6709\u5173\u8ddf\u8e2a\u6eda\u52a8\u6df1\u5ea6\u8ddf\u8e2a Google Analytics \u7684\u4e00\u4e9b\u5e38\u89c1\u95ee\u9898\uff1a<\/p>\n\n\n\n<p><strong>1. \u5982\u4f55\u5728 Google Analytics \u4e2d\u5206\u6790\u6eda\u52a8\u6df1\u5ea6\uff1f<\/strong><\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u4e0d\u540c\u7684\u767e\u5206\u6bd4\u6765\u5206\u6790 Google Analytics 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