{"id":3582,"date":"2023-10-29T12:23:01","date_gmt":"2023-10-29T04:23:01","guid":{"rendered":"https:\/\/wpeyes.com\/wordpress\/?p=3582"},"modified":"2023-10-29T12:23:05","modified_gmt":"2023-10-29T04:23:05","slug":"%e5%a6%82%e4%bd%95%e4%b8%ba%e6%82%a8%e7%9a%84-wordpress-%e7%bd%91%e7%ab%99%e8%ae%be%e7%bd%ae-google-analytics-%e7%9b%ae%e6%a0%87","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/wordpress\/archives\/3582","title":{"rendered":"\u5982\u4f55\u4e3a\u60a8\u7684 WordPress \u7f51\u7ad9\u8bbe\u7f6e Google Analytics 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href=\"https:\/\/www.wpbeginner.com\/guides\/\">\u4ee5\u524d\u6709\u4e86\u76ee\u6807\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u6709\u5173\u60a8\u7684WordPress \u7f51\u7ad9\u7684<\/a>\u5404\u79cd\u8be6\u7ec6\u4fe1\u606f\u3002\u4f46\u662f\uff0c\u65b0\u7684\u4e8b\u4ef6\u8ddf\u8e2a\u7cfb\u7edf\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u73b0\u7f51\u7ad9\u4e0a\u7684\u76f8\u540c\u7528\u6237\u884c\u4e3a\u3002\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul>\n<li>\u5982\u679c\u60a8<a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-platforms-to-sell-digital-products-easily\/\">\u9500\u552e\u6570\u5b57\u4ea7\u54c1<\/a>\uff0c\u60a8\u53ef\u4ee5\u627e\u51fa\u54ea\u4e9b\u6765\u6e90\u63a8\u52a8\u4e86\u6700\u5927\u7684\u9500\u552e\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u60a8<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-store\/\">\u7ecf\u8425\u4e00\u5bb6\u7535\u5b50\u5546\u52a1\u5546\u5e97<\/a>\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u5ba2\u6237\u6700\u6709\u53ef\u80fd\u653e\u5f03\u7ed3\u8d26\u6d41\u7a0b\u7684\u5730\u65b9\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u60a8\u662f\u4e00\u540d\u62e5\u6709<a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-wordpress-themes-for-fitness-blogs\/\">\u5065\u8eab\u535a\u5ba2<\/a>\u7684\u79c1\u4eba\u6559\u7ec3\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u54ea\u4e9b\u5e16\u5b50\u9f13\u52b1\u6f5c\u5728\u5ba2\u6237\u586b\u5199\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-create-a-contact-form-in-wordpress\/\">\u8054\u7cfb\u8868<\/a>\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u521b\u5efa\u6b63\u786e\u7684\u76ee\u6807\u548c\u4e8b\u4ef6\u6765\u8ddf\u8e2a\u60a8\u7684\u7f51\u7ad9\u975e\u5e38\u91cd\u8981\u3002\u5982\u679c\u60a8\u6709\u4e00\u5bb6\u5728\u7ebf\u5546\u5e97\uff0c\u90a3\u4e48\u8bbe\u7f6e\u76ee\u6807\u6765\u8ddf\u8e2a\u6709\u591a\u5c11\u4eba\u8bbf\u95ee\u60a8\u7684\u201c\u5173\u4e8e\u201d\u9875\u9762\u5c31\u6ca1\u6709\u591a\u5927\u610f\u4e49\u3002\u76f8\u53cd\uff0c\u60a8\u5e94\u8be5\u8ddf\u8e2a\u6709\u591a\u5c11\u5ba2\u6237\u5411\u60a8\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5728 Google Analytics 4 \u4e2d\u8bbe\u7f6e\u76ee\u6807\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u5c06\u8981\u4ecb\u7ecd\u7684\u5185\u5bb9\u3002\u4f7f\u7528\u5feb\u901f\u94fe\u63a5\u76f4\u63a5\u8df3\u8f6c\u5230\u6559\u7a0b\u7684\u8be5\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-google-analytics-goals-for-your-wordpress-site\/#aioseo-setting-up-monsterinsights-with-google-analytics\">\u4f7f\u7528 MonsterInsights \u5728 WordPress \u4e2d\u8bbe\u7f6e Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-google-analytics-goals-for-your-wordpress-site\/#aioseo-tracking-ecommerce-goals-in-google-analytics\">\u4f7f\u7528 MonsterInsights \u81ea\u52a8\u8ddf\u8e2a\u76ee\u6807\u548c\u4e8b\u4ef6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-google-analytics-goals-for-your-wordpress-site\/#aioseo-google-analytics-4-doesnt-track-goals\">\u5982\u4f55\u5728 Google Analytics 4 \u4e2d\u7528\u4e8b\u4ef6\u66ff\u6362\u76ee\u6807<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-setting-up-monsterinsights-with-google-analytics\">\u4f7f\u7528 MonsterInsights \u5728 WordPress \u4e2d\u8bbe\u7f6e Google Analytics<\/h4>\n\n\n\n<p>\u8bbe\u7f6e Google Analytics \u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4f7f\u7528<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>\u3002\u5b83\u662f<a href=\"https:\/\/www.wpbeginner.com\/showcase\/7-best-analytics-solutions-for-wordpress-users\/\">WordPress \u6700\u597d\u7684\u5206\u6790\u63d2\u4ef6<\/a>\uff0c\u53ef\u4ee5\u81ea\u52a8\u4e3a\u60a8\u8bbe\u7f6e\u8ddf\u8e2a\uff0c\u5e76\u8282\u7701\u5927\u91cf\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u5b89\u88c5\u5e76\u6fc0\u6d3b MonsterInsights \u63d2\u4ef6\u3002\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u7684<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">WordPress \u63d2\u4ef6\u5b89\u88c5<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p><strong>\u6ce8\u610f\uff1a<\/strong>\u60a8\u9700\u8981\u8be5\u63d2\u4ef6\u7684\u4e13\u4e1a\u7248\u6216\u66f4\u9ad8\u7248\u672c\u624d\u80fd\u89e3\u9501\u9ad8\u7ea7\u8ddf\u8e2a\u529f\u80fd\u548c\u62a5\u544a\uff0c\u4f8b\u5982\u7535\u5b50\u5546\u52a1\u62a5\u544a\u548c\u8868\u5355\u8f6c\u6362\u62a5\u544a\u3002\u8fd8\u6709\u4e00\u4e2a<a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights Lite<\/a>\u7248\u672c\uff0c\u60a8\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\u6765\u5f00\u59cb\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u6fc0\u6d3b MonsterInsights \u540e\uff0c\u60a8\u5c06\u5728 WordPress \u4eea\u8868\u677f\u4e2d\u770b\u5230\u6b22\u8fce\u5c4f\u5e55\u3002\u53ea\u9700\u5355\u51fb\u201c\u542f\u52a8\u5411\u5bfc\u201d\u6309\u94ae\u5e76\u6309\u7167\u5c4f\u5e55\u4e0a\u7684\u8bf4\u660e\u8fdb\u884c\u64cd\u4f5c\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2009\/08\/launch-setup-wizard.png\" alt=\"\u542f\u52a8\u8bbe\u7f6e\u5411\u5bfc\" class=\"wp-image-108509\" title=\"\u542f\u52a8\u8bbe\u7f6e\u5411\u5bfc\"\/><\/figure>\n\n\n\n<p>\u5982\u9700\u66f4\u591a\u5e2e\u52a9\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u6709\u5173<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-install-google-analytics-in-wordpress\/#installga-mi\">\u5982\u4f55\u4f7f\u7528 MonsterInsights \u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5 Google Analytics \u7684<\/a>\u8bf4\u660e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-tracking-ecommerce-goals-in-google-analytics\">\u4f7f\u7528 MonsterInsights \u81ea\u52a8\u8ddf\u8e2a\u76ee\u6807\u548c\u4e8b\u4ef6<\/h4>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u5c06 Google Analytics\uff08\u5206\u6790\uff09\u4e0e\u60a8\u7684 WordPress \u7f51\u7ad9\u8fde\u63a5\u8d77\u6765\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 MonsterInsights \u81ea\u52a8\u8bbe\u7f6e\u4e8b\u4ef6\u548c\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u5efa\u8bae\u521d\u5b66\u8005\u4f7f\u7528\u6b64\u65b9\u6cd5\uff0c\u56e0\u4e3a\u60a8\u4e0d\u5fc5\u624b\u52a8\u521b\u5efa\u76ee\u6807\u3001\u7f16\u8f91\u4ee3\u7801\uff0c\u4e5f\u4e0d\u5fc5\u62c5\u5fc3\u8ddf\u8e2a\u662f\u5426\u6b63\u5e38\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>MonsterInsights \u53ef\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u7535\u5b50\u5546\u52a1\u9500\u552e\u3001\u8868\u5355\u63d0\u4ea4\u3001\u6587\u4ef6\u4e0b\u8f7d\u3001\u94fe\u63a5\u70b9\u51fb\u3001\u89c6\u9891\u64ad\u653e\u7b49\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u4ed4\u7ec6\u770b\u770b\u5176\u4e2d\u6bcf\u4e00\u4e2a\u7684\u7ec6\u8282\u3002<\/p>\n\n\n\n<p><strong>\u8ddf\u8e2a WordPress \u4e2d\u7684\u7535\u5b50\u5546\u52a1\u8f6c\u5316<\/strong><\/p>\n\n\n\n<p>\u60a8\u60f3\u77e5\u9053\u6709\u591a\u5c11\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u5417\uff1f<\/p>\n\n\n\n<p>\u5728 Google Analytics 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Downloads<\/a>\u548c\u5176\u4ed6\u7535\u5b50\u5546\u52a1\u63d2\u4ef6\u4e00\u8d77\u4f7f\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2021\/12\/use-enhanced-ecommerce-option.png\" alt=\"\u4f7f\u7528\u589e\u5f3a\u578b\u7535\u5b50\u5546\u52a1\u9009\u9879\" class=\"wp-image-107086\" title=\"\u4f7f\u7528\u589e\u5f3a\u578b\u7535\u5b50\u5546\u52a1\u9009\u9879\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-properly-set-up-ecommerce-tracking-in-wordpress\/\">\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6709\u5173\u5982\u4f55\u5728 WordPress \u4e2d\u8bbe\u7f6e\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a\u7684<\/a>\u5206\u6b65\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u6700\u597d\u7684\u90e8\u5206\u662f\u60a8\u4e0d\u5fc5\u4fee\u6539\u8ddf\u8e2a\u4ee3\u7801\u3002MonsterInsights 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class=\"wp-image-107115\" title=\"\u5728 MonsterInsights \u4e2d\u67e5\u770b\u6709\u5173\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7684\u5176\u4ed6\u8be6\u7ec6\u4fe1\u606f\"\/><\/figure>\n\n\n\n<p>MonsterInsights \u8fd8\u663e\u793a\u9996\u6b21\u4ece\u60a8\u7684\u5546\u5e97\u8d2d\u4e70\u4ea7\u54c1\u7684\u65b0\u5ba2\u6237\u7684\u767e\u5206\u6bd4\u3002\u5b83\u751a\u81f3\u663e\u793a\u4e86\u653e\u5f03\u7ed3\u5e10\u7684\u767e\u5206\u6bd4\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u6b64\u6570\u636e\u6765<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ways-to-recover-woocommerce-abandoned-cart-sales\/\">\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03<\/a>\u5e76\u5c06\u7528\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002<\/p>\n\n\n\n<p><strong>\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u8868\u5355\u63d0\u4ea4<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528 Google Analytics \u548c MonsterInsights \u7684\u53e6\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-wordpress-form-tracking-in-google-analytics\/\">\u8ddf\u8e2a\u8868\u5355\u8f6c\u6362<\/a>\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5bf9\u4efb\u4f55\u7c7b\u578b\u7684\u8868\u5355\u6267\u884c\u6b64\u64cd\u4f5c\u3002\u8fd9\u91cc\u4ec5\u4e3e\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u975e\u5c0f\u8bf4\u7c7b\u4f5c\u5bb6\uff1a<\/strong>\u4eba\u4eec\u53ef\u4ee5\u901a\u8fc7\u8be5\u8868\u683c\u6ce8\u518c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u4ee5\u4e86\u89e3\u60a8\u5373\u5c06\u51fa\u7248\u7684\u4e66\u7c4d\u3002<\/li>\n\n\n\n<li><strong>\u623f\u5730\u4ea7\u7ecf\u7eaa\u4eba\uff1a<\/strong>\u6f5c\u5728\u5ba2\u6237\u586b\u5199\u8be6\u7ec6\u4fe1\u606f\u7684\u8054\u7cfb\u8868\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u56de\u7535\u5e76\u5b89\u6392\u770b\u623f\u3002<\/li>\n\n\n\n<li><strong>\u79c1\u4eba\u6559\u7ec3\uff1a<\/strong>\u5ba2\u6237\u7528\u6765\u9884\u8ba2\u548c\u652f\u4ed8\u79c1\u4eba\u57f9\u8bad\u8bfe\u7a0b\u7684\u9884\u8ba2\u8868\u683c\u3002<\/li>\n\n\n\n<li><strong>\u9910\u5385\uff1a<\/strong>\u987e\u5ba2\u7528\u4e8e<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-online-food-ordering-for-restaurants-in-wordpress\/\">\u8ba2\u8d2d\u5916\u5356\u7684<\/a>\u4e00\u79cd\u8868\u683c\u3002<\/li>\n<\/ul>\n\n\n\n<p>MonsterInsights \u53ef\u4e0e\u6240\u6709<a href=\"https:\/\/www.wpbeginner.com\/plugins\/5-best-contact-form-plugins-for-wordpress-compared\/\">WordPress \u8054\u7cfb\u8868\u5355\u63d2\u4ef6\u914d\u5408<\/a>\u4f7f\u7528\uff0c\u5e76\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u8868\u5355\u63d0\u4ea4\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u8981\u5f00\u59cb\u5728 MonsterInsights \u4e2d\u8ddf\u8e2a\u8868\u5355\u8f6c\u6362\uff0c\u8bf7\u8f6c\u81f3<strong>Insights \u00bb Addons<\/strong>\u5e76\u627e\u5230 Forms \u63d2\u4ef6\u3002\u53ea\u9700\u5355\u51fb\u5176\u4e0b\u65b9\u7684\u5b89\u88c5\u6309\u94ae\u5373\u53ef\u5b89\u88c5\u5e76\u6fc0\u6d3b\u5b83\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/03\/install-forms-addon.png\" alt=\"\u5b89\u88c5\u8868\u5355\u63d2\u4ef6\" class=\"wp-image-116267\" title=\"\u5b89\u88c5 MonsterInsights \u7684 Forms \u63d2\u4ef6\"\/><\/figure>\n\n\n\n<p>\u8be5\u63d2\u4ef6\u53ef\u8ba9\u60a8\u5728 Google Analytics 4 \u4e2d\u5c06\u8868\u5355\u63d0\u4ea4\u4f5c\u4e3a\u201c\u4e8b\u4ef6\u201d\u8fdb\u884c\u8ddf\u8e2a\u3002\u60a8\u65e0\u9700\u8bbe\u7f6e\u4efb\u4f55\u989d\u5916\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5b89\u88c5\u5e76\u6fc0\u6d3b\u63d2\u4ef6\u540e\uff0c\u60a8\u5c31\u5b8c\u6210\u4e86\uff01\u53ea\u9700\u8f6c\u5230<strong>\u89c1\u89e3 \u00bb \u62a5\u544a<\/strong>\u5e76\u5355\u51fb\u201c\u8868\u5355\u201d\u9009\u9879\u5361\u5373\u53ef\u67e5\u770b\u60a8\u7684\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u63d0\u4ea4\u4e00\u4e9b\u8868\u5355\u540e\uff0c\u5b83\u4f1a\u770b\u8d77\u6765\u50cf\u8fd9\u6837\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2021\/11\/forms-report.png\" alt=\"\u8868\u683c\u62a5\u544a\" class=\"wp-image-106277\" title=\"MonsterInsights \u4e2d\u7684\u8868\u5355\u62a5\u544a\"\/><\/figure>\n\n\n\n<p><strong>\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u94fe\u63a5\u70b9\u51fb\u548c\u6587\u4ef6\u4e0b\u8f7d<\/strong><\/p>\n\n\n\n<p>MonsterInsights \u81ea\u52a8\u6dfb\u52a0\u5bf9 WordPress \u7f51\u7ad9\u4e0a\u7684<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-track-link-clicks-and-button-clicks-in-wordpress\/\">\u94fe\u63a5\u548c\u6309\u94ae\u70b9\u51fb\u7684\u8ddf\u8e2a\u3002<\/a>\u5b83\u5f00\u7bb1\u5373\u7528\uff0c\u60a8\u65e0\u9700\u624b\u52a8\u8bbe\u7f6e\u76ee\u6807\u6216\u4e8b\u4ef6\u6765\u8ddf\u8e2a\u7f51\u7ad9\u4e0a\u7684\u4e0d\u540c\u7528\u6237\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728 WordPress \u4eea\u8868\u677f\u5185\u67e5\u770b\u8be5\u62a5\u544a\u3002\u53ea\u9700\u8f6c\u5230&nbsp;<strong>\u89c1\u89e3 \u00bb 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href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-easily-add-an-affiliate-program-in-woocommerce\/\">\u8054\u76df\u8ba1\u5212<\/a>\u3001\u83b7\u53d6\u53cd\u5411\u94fe\u63a5\u3001\u63d0\u4ea4\u8bbf\u5ba2\u5e16\u5b50\u5e76\u53d1\u73b0\u5408\u4f5c\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2021\/11\/outbound-and-affiliate-links-report.png\" alt=\"\u51fa\u7ad9\u548c\u8054\u5c5e\u94fe\u63a5\u62a5\u544a\" class=\"wp-image-106257\" title=\"\u51fa\u7ad9\u548c\u8054\u5c5e\u94fe\u63a5\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u4e0a\u6709\u8054\u5c5e\u94fe\u63a5\uff0cMonsterInsights \u4e5f\u4f1a\u5728 Google Analytics 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alt=\"\u70ed\u95e8\u6587\u4ef6\u4e0b\u8f7d\u94fe\u63a5\u62a5\u544a\" class=\"wp-image-136258\" title=\"\u70ed\u95e8\u6587\u4ef6\u4e0b\u8f7d\u94fe\u63a5\u62a5\u544a\"\/><\/figure>\n\n\n\n<p><strong>\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u89c6\u9891\u64ad\u653e<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u4e0a\u5d4c\u5165\u4e86\u89c6\u9891\u5185\u5bb9\uff0cMonsterInsights \u53ef\u4ee5\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u5b83\u4eec\u5e76\u663e\u793a\u54ea\u4e9b\u5a92\u4f53\u5185\u5bb9\u8868\u73b0\u6700\u4f73\u3002<\/p>\n\n\n\n<p>\u5b83\u4f1a\u81ea\u52a8\u8ddf\u8e2a\u5d4c\u5165\u7684 YouTube \u548c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wpbeginner.com\/refer\/vimeo\/\">Vimeo<\/a>\u4ee5\u53ca\u4e0a\u4f20\u5230\u60a8\u7684\u5a92\u4f53\u5e93\u7684\u5176\u4ed6\u89c6\u9891\u3002<\/p>\n\n\n\n<p>\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u4ece WordPress \u4eea\u8868\u677f\u8f6c\u5230&nbsp;<strong>Insights \u00bb 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title=\"\u67e5\u770b\u5a92\u4f53\u62a5\u9053\"\/><\/figure>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u5c06\u770b\u5230\u8fc7\u53bb 30 \u5929\u5185\u6709\u591a\u5c11\u4eba\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u64ad\u653e\u89c6\u9891\u7684\u56fe\u8868\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5411\u4e0b\u6eda\u52a8\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u6709\u5173\u5404\u4e2a\u89c6\u9891\u7684\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u8be5\u62a5\u544a\u5c06\u663e\u793a\u89c6\u9891\u64ad\u653e\u91cf\u3001\u5e73\u5747\u89c2\u770b\u65f6\u95f4\u3001\u5e73\u5747\u89c2\u770b\u767e\u5206\u6bd4\u4ee5\u53ca\u6bcf\u6761\u5a92\u4f53\u5185\u5bb9\u7684\u5b8c\u6210\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/video-details-report.PNG\" alt=\"\u89c6\u9891\u8be6\u60c5\u62a5\u544a\" class=\"wp-image-162560\" title=\"\u89c6\u9891\u8be6\u60c5\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6709\u5173<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-track-video-analytics-in-wordpress\/\">\u5982\u4f55\u5728 WordPress \u4e2d\u8ddf\u8e2a\u89c6\u9891\u5206\u6790\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-google-analytics-4-doesnt-track-goals\">\u5982\u4f55\u5728 Google Analytics 4 \u4e2d\u7528\u4e8b\u4ef6\u66ff\u6362\u76ee\u6807<\/h4>\n\n\n\n<p>\u6b63\u5982\u6211\u4eec\u4e4b\u524d\u63d0\u5230\u7684\uff0cGoogle Analytics 4 (GA4) \u662f Google \u5206\u6790\u5e73\u53f0\u7684\u65b0\u7248\u672c\u3002<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ga4-vs-universal-analytics\/\">GA4 \u548c Universal Analytics \u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b<\/a>\u4e4b\u4e00\u662f\u6700\u65b0\u7248\u672c\u4e2d\u6ca1\u6709\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u56e0\u4e3a<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-ga4-in-wordpress-for-beginners\/\">Google Analytics 4<\/a>\u4f7f\u7528\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u8ddf\u8e2a\u548c\u8bb0\u5f55\u6570\u636e\u3002\u5b83\u4f7f\u7528\u4e8b\u4ef6\u800c\u4e0d\u662f\u76ee\u6807\u6765\u8ddf\u8e2a\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u4ea4\u4e92\u548c\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u767b\u5f55 GA4 \u5a92\u4f53\u8d44\u6e90\u7136\u540e\u524d\u5f80<strong>\u7ba1\u7406<\/strong>\u8bbe\u7f6e\u6765\u521b\u5efa\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/12\/go-to-admin-settings.png\" alt=\"\u8f6c\u5230\u7ba1\u7406\u8bbe\u7f6e\" class=\"wp-image-153879\" title=\"\u8f6c\u5230\u7ba1\u7406\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u8f6c\u5230\u201c\u5c5e\u6027\u201d\u680f\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u53ea\u9700\u5355\u51fb\u201c\u4e8b\u4ef6\u201d\u9009\u9879\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/go-to-events-settings.PNG\" alt=\"\u524d\u5f80\u6d3b\u52a8\u8bbe\u7f6e\" class=\"wp-image-162603\" title=\"\u524d\u5f80\u6d3b\u52a8\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u5728 GA4 \u4e2d\u6dfb\u52a0\u4e00\u4e2a\u65b0\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u5e76\u5355\u51fb\u201c\u521b\u5efa\u6d3b\u52a8\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/create-a-new-event.PNG\" alt=\"\u521b\u5efa\u4e00\u4e2a\u65b0\u4e8b\u4ef6\" class=\"wp-image-162605\" title=\"\u521b\u5efa\u4e00\u4e2a\u65b0\u4e8b\u4ef6\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\u5c06\u4ece\u53f3\u4fa7\u6ed1\u5165\u4e00\u4e2a\u65b0\u7a97\u53e3\uff0c\u6240\u6709\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u521b\u5efa\u540e\u90fd\u4f1a\u5728\u5176\u4e2d\u5217\u51fa\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5355\u51fb\u201c\u521b\u5efa\u201d\u6309\u94ae\u5f00\u59cb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/create-a-custom-event.PNG\" alt=\"\u521b\u5efa\u81ea\u5b9a\u4e49\u4e8b\u4ef6\" class=\"wp-image-162607\" title=\"\u521b\u5efa\u81ea\u5b9a\u4e49\u4e8b\u4ef6\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u8f93\u5165\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u9996\u5148\u8f93\u5165\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u540d\u79f0\u3002GA4 \u5df2\u7ecf\u6709\u8bb8\u591a\u9884\u5efa\u4e8b\u4ef6\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u4ece\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u4e00\u4e2a\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u5c06\u5728\u672c\u6559\u7a0b\u4e2d\u9009\u62e9\u201cfile_download\u201d\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/select-an-event-name.PNG\" alt=\"\u9009\u62e9\u6d3b\u52a8\u540d\u79f0\" class=\"wp-image-162608\" title=\"\u9009\u62e9\u6d3b\u52a8\u540d\u79f0\"\/><\/figure>\n\n\n\n<p>\u5f53\u60a8\u9009\u62e9\u4e8b\u4ef6\u540d\u79f0\u65f6\uff0cGA4 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/enter-event-parameter-operator-and-value.PNG\" alt=\"\u8f93\u5165\u4e8b\u4ef6\u53c2\u6570\u8fd0\u7b97\u7b26\u548c\u503c\" class=\"wp-image-162610\" title=\"\u8f93\u5165\u4e8b\u4ef6\u53c2\u6570\u8fd0\u7b97\u7b26\u548c\u503c\"\/><\/figure>\n\n\n\n<p>\u8f93\u5165\u6240\u6709\u8be6\u7ec6\u4fe1\u606f\u540e\uff0c\u8bf7\u4e0d\u8981\u5fd8\u8bb0\u5355\u51fb\u9876\u90e8\u7684\u201c\u521b\u5efa\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<p>\u60a8\u73b0\u5728\u5e94\u8be5\u5728\u4eea\u8868\u677f\u7684\u201c\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u201d\u533a\u57df\u4e0b\u770b\u5230\u65b0\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/view-custom-event.PNG\" alt=\"\u67e5\u770b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\" class=\"wp-image-162613\" title=\"\u67e5\u770b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u62a5\u544a\u4ee5\u4e86\u89e3\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u7684\u6027\u80fd\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u524d\u5f80<strong>\u62a5\u544a\u00bb\u53c2\u4e0e\u5ea6\u00bb\u4e8b\u4ef6\uff1a<\/strong>\u4ece\u5de6\u4fa7\u83dc\u5355\u4e2d\u7684\u4e8b\u4ef6\u540d\u79f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/05\/view-custom-events-data.PNG\" alt=\"\u67e5\u770b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u6570\u636e\" class=\"wp-image-162615\" title=\"\u67e5\u770b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u6570\u636e\"\/><\/figure>\n\n\n\n<p>\u5728 GA4 \u4e2d\u8bbe\u7f6e\u4e8b\u4ef6\u975e\u5e38\u7b80\u5355\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u60f3\u8ddf\u8e2a\u591a\u4e2a\u4e8b\u7269\uff0c\u5219\u53ef\u80fd\u9700\u8981\u5f88\u957f\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u8ba4\u4e3a\u5982\u679c\u60a8\u60f3\u8981\u4e00\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\u5728 Google Analytics \u4e2d\u8bbe\u7f6e\u4e8b\u4ef6\u548c\u76ee\u6807\u8ddf\u8e2a\uff0c&nbsp;<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>\u7edd\u5bf9\u662f\u60a8\u7684\u6700\u4f73\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5bf9\u4f7f\u7528 GA4 \u754c\u9762\u6709\u4fe1\u5fc3\uff0c\u6216\u8005\u60a8\u6709\u5927\u91cf\u989d\u5916\u65f6\u95f4\uff0c\u90a3\u4e48\u5728 Google 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