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title=\"\u70b9\u51fb\u7acb\u5373\u5f00\u59cb\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u4f7f\u7528 Google \u5e10\u6237\u767b\u5f55\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5df2\u6709 Google \u6216 Gmail \u5e10\u6237\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u8be5\u5e10\u6237\u767b\u5f55\u3002\u5426\u5219\uff0c\u60a8\u53ef\u4ee5\u7ee7\u7eed\u4e3a\u81ea\u5df1\u521b\u5efa\u4e00\u4e2a Google \u5e10\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/sign-in-using-your-google-account.png\" alt=\"\u4f7f\u7528\u60a8\u7684 Google \u5e10\u6237\u767b\u5f55\" class=\"wp-image-118420\" title=\"\u4f7f\u7528\u60a8\u7684 Google \u5e10\u6237\u767b\u5f55\"\/><\/figure>\n\n\n\n<p><strong>\u7b2c 2 \u6b65\uff1a<\/strong>\u4f7f\u7528 Gmail \u5e10\u6237\u767b\u5f55\u540e\uff0c\u60a8\u5c06\u770b\u5230\u5982\u4e0b\u6240\u793a\u7684\u6b22\u8fce\u5c4f\u5e55\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u6b64\u5904\u4f7f\u7528 Gmail \u5e10\u6237\u6ce8\u518c Google Analytics\u3002\u7ee7\u7eed\u5e76\u5355\u51fb\u201c\u5f00\u59cb\u6d4b\u91cf\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/click-start-measuring-button-1.png\" alt=\"\u5355\u51fb\u5f00\u59cb\u6d4b\u91cf\u6309\u94ae\" class=\"wp-image-118424\" title=\"\u6ce8\u518c\u8c37\u6b4c\u5206\u6790\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u63d0\u4f9b\u5e10\u6237\u540d\u3002<\/p>\n\n\n\n<p>\u8be5\u540d\u79f0\u5c06\u5728\u5185\u90e8\u4f7f\u7528\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55\u540d\u79f0\uff0c\u4f8b\u5982\u60a8\u7684\u516c\u53f8\u540d\u79f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/enter-your-google-account-name.png\" alt=\"\u8f93\u5165\u60a8\u7684 Google \u5e10\u6237\u540d\" class=\"wp-image-199091\" title=\"\u8f93\u5165\u8d26\u6237\u540d\"\/><\/figure>\n\n\n\n<p>\u8c37\u6b4c\u5206\u6790\u8fd8\u5c06\u663e\u793a\u591a\u4e2a\u5e10\u6237\u6570\u636e\u5171\u4eab\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u8bbe\u7f6e\u4f7f\u60a8\u53ef\u4ee5\u63a7\u5236\u5171\u4eab Google Analytics \u6570\u636e\u3002\u60a8\u53ef\u4ee5\u4fdd\u7559\u9ed8\u8ba4\u8bbe\u7f6e\u5e76\u7ee7\u7eed\u4e0b\u4e00\u6b65\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/account-data-sharing-settings.png\" alt=\"\u8d26\u6237\u6570\u636e\u5171\u4eab\u8bbe\u7f6e\" class=\"wp-image-199092\" title=\"\u8d26\u6237\u6570\u636e\u5171\u4eab\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p><strong>\u7b2c 3 \u6b65\uff1a<\/strong>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u60a8\u9700\u8981\u521b\u5efa Google Analytics \u5c5e\u6027\u3002<\/p>\n\n\n\n<p>Google \u63a8\u51fa\u4e86\u65b0\u7248\u672c\u7684 Analytics\uff0c\u79f0\u4e3a<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-ga4-in-wordpress-for-beginners\/\">Google Analytics 4<\/a>\u6216 GA4\u3002\u5b83\u662f\u5728\u540c\u4e00\u5e10\u6237\u4e2d\u8ddf\u8e2a\u60a8\u7684\u7f51\u7ad9\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u6700\u65b0\u7248\u672c\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u83b7\u5f97\u65b0\u7684\u529f\u80fd\u3001\u6307\u6807\u548c\u4e0d\u540c\u7684\u62a5\u544a\u754c\u9762\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u8f93\u5165\u5c5e\u6027\u540d\u79f0\uff0c\u7136\u540e\u9009\u62e9\u60a8\u7684\u62a5\u544a\u65f6\u533a\u548c\u8d27\u5e01\u3002\u7136\u540e\u5355\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/enter-property-name-1.png\" alt=\"\u8f93\u5165\u5c5e\u6027\u540d\u79f0\" class=\"wp-image-199094\" title=\"\u8f93\u5165\u5c5e\u6027\u540d\u79f0\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u60a8\u9700\u8981\u4ece\u7f51\u7ad9\u7684\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u201c\u884c\u4e1a\u7c7b\u522b\u201d\uff0c\u5e76\u4ece\u7ed9\u5b9a\u7684\u9009\u9879\u4e2d\u9009\u62e9\u201c\u4f01\u4e1a\u89c4\u6a21\u201d\u3002<\/p>\n\n\n\n<p>\u5b8c\u6210\u540e\uff0c\u53ea\u9700\u5355\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/enter-business-details.png\" alt=\"\u8f93\u5165\u4e1a\u52a1\u8be6\u7ec6\u4fe1\u606f\" class=\"wp-image-199095\" title=\"\u8f93\u5165\u4e1a\u52a1\u8be6\u7ec6\u4fe1\u606f\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4e1a\u52a1\u76ee\u6807\u5e76\u9009\u62e9\u60a8\u6253\u7b97\u5982\u4f55\u5728\u4e1a\u52a1\u4e2d\u4f7f\u7528 Google Analytics\uff08\u5206\u6790\uff09\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u4e3a\u60a8\u7684\u4f01\u4e1a\u83b7\u5f97\u4e2a\u6027\u5316\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6709\u4e00\u4e9b\u9009\u9879\uff0c\u5982\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3001\u63a8\u52a8\u5728\u7ebf\u9500\u552e\u3001\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u68c0\u67e5\u7528\u6237\u884c\u4e3a\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u9009\u62e9\u591a\u4e2a\u9009\u9879\u6216\u6ee1\u8db3\u60a8\u9700\u6c42\u7684\u6240\u6709\u7ed9\u5b9a\u9009\u9879\u3002\u6211\u4eec\u5efa\u8bae\u9009\u62e9\u201c\u83b7\u53d6\u57fa\u7ebf\u62a5\u544a\u201d\u9009\u9879\uff0c\u4ee5\u4fbf\u60a8\u83b7\u53d6\u5e10\u6237\u4e2d\u586b\u5145\u7684\u6240\u6709 Google Analytics\uff08\u5206\u6790\uff09\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/choose-your-business-objectives-2.png\" alt=\"\u9009\u62e9\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\" class=\"wp-image-199102\" title=\"\u9009\u62e9\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\"\/><\/figure>\n\n\n\n<p>\u5b8c\u6210\u540e\uff0c\u53ea\u9700\u5355\u51fb\u201c\u521b\u5efa\u201d\u6309\u94ae\u5373\u53ef\u3002<\/p>\n\n\n\n<p><strong>\u7b2c 4 \u6b65\uff1a<\/strong>\u73b0\u5728\u60a8\u5c06\u770b\u5230 Google Analytics Webs \u6d41\u9009\u9879\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u6211\u4eec\u6b63\u5728\u4e3a WordPress \u7f51\u7ad9\u8bbe\u7f6e Google Analytics\uff0c\u56e0\u6b64\u8bf7\u7ee7\u7eed\u9009\u62e9\u201cWeb\u201d\u4f5c\u4e3a\u5e73\u53f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/select-data-collection-option.png\" alt=\"\u9009\u62e9\u6570\u636e\u6536\u96c6\u9009\u9879\" class=\"wp-image-199103\" title=\"\u9009\u62e9\u6570\u636e\u6536\u96c6\u9009\u9879\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u60a8\u9700\u8981\u8f93\u5165\u60a8\u7684\u7f51\u7ad9 URL \u548c\u6d41\u540d\u79f0\u3002<\/p>\n\n\n\n<p>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cGoogle Analytics\uff08\u5206\u6790\uff09\u5c06\u542f\u7528\u201c\u589e\u5f3a\u6d4b\u91cf\u201d\u9009\u9879\u3002\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u5728 Google Analytics \u4e2d\u8ddf\u8e2a\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u6eda\u52a8\u91cf\u3001\u51fa\u7ad9\u70b9\u51fb\u91cf\u3001\u6587\u4ef6\u4e0b\u8f7d\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u6ce8\u610f\uff1a<\/strong>\u5982\u679c\u60a8\u6253\u7b97\u4f7f\u7528<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>\u63d2\u4ef6\uff0c\u5219\u5e94\u5173\u95ed\u201c\u589e\u5f3a\u6d4b\u91cf\u201d\u9009\u9879\u3002\u5426\u5219\uff0c\u63d2\u4ef6\u5c06\u6536\u96c6\u5e76\u663e\u793a\u53cc\u500d\u7684\u6570\u636e\u91cf\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u201c\u521b\u5efa\u6d41\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/enter-website-url-and-stream-name.png\" alt=\"\u8f93\u5165\u7f51\u7ad9 URL \u548c\u6d41\u540d\u79f0\" class=\"wp-image-120318\" title=\"\u8f93\u5165\u7f51\u7ad9 URL \u548c\u6d41\u540d\u79f0\"\/><\/figure>\n\n\n\n<p>\u60a8\u73b0\u5728\u53ef\u4ee5\u770b\u5230\u60a8\u7684\u6d41\u540d\u79f0\u3001URL\u3001ID \u548c\u6d4b\u91cf ID\u3002<\/p>\n\n\n\n<p>\u5b83\u8fd8\u5c06\u663e\u793a\u5b83\u5c06\u8bb0\u5f55\u7684\u4e0d\u540c\u589e\u5f3a\u6d4b\u91cf\u7ed3\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/view-stream-id-and-measurement-id-1.png\" alt=\"\u67e5\u770b\u6d41ID\u548c\u6d4b\u91cfID\" class=\"wp-image-199124\" title=\"\u67e5\u770b\u6d41ID\u548c\u6d4b\u91cfID\"\/><\/figure>\n\n\n\n<p>\u5728\u9876\u90e8\uff0c\u60a8\u8fd8\u4f1a\u770b\u5230\u4e00\u4e2a\u8b66\u62a5\u680f\uff0c\u5b83\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5c06 Google Analytics \u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u5e76\u5355\u51fb\u201c\u67e5\u770b\u6807\u7b7e\u8bf4\u660e\u201d\u6309\u94ae\u3002\u60a8\u73b0\u5728\u5e94\u8be5\u770b\u5230\u5c06 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u6dfb\u52a0\u5230\u60a8\u7684<a href=\"https:\/\/www.wpbeginner.com\/guides\/\">WordPress \u7f51\u7ad9\u7684<\/a>\u4e0d\u540c\u65b9\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/view-analytics-installation-instructions.png\" alt=\"\u67e5\u770b Analytics \u5b89\u88c5\u8bf4\u660e\" class=\"wp-image-199125\" title=\"\u67e5\u770b Analytics \u5b89\u88c5\u8bf4\u660e\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u53ef\u4ee5\u5207\u6362\u5230\u201c\u624b\u52a8\u5b89\u88c5\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u60a8\u5c06\u770b\u5230 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/install-ga-code-manually.png\" alt=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\" class=\"wp-image-199126\" title=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\"\/><\/figure>\n\n\n\n<p>\u7ee7\u7eed\u590d\u5236\u6b64\u8ddf\u8e2a\u4ee3\u7801\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u6839\u636e\u4e0b\u9762\u4f7f\u7528\u7684\u65b9\u6cd5\u5c06\u5176\u8f93\u5165\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u4e2d\u3002\u60a8\u4e5f\u53ef\u4ee5\u7b80\u5355\u5730\u4fdd\u6301\u6b64\u6d4f\u89c8\u5668\u9009\u9879\u5361\u6253\u5f00\uff0c\u5e76\u5728\u9700\u8981\u65f6\u5207\u6362\u56de\u6765\u590d\u5236\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5efa\u8bae\u5c06\u201c\u5206\u6790\u201d\u6d4f\u89c8\u5668\u9009\u9879\u5361\u4fdd\u6301\u6253\u5f00\u72b6\u6001\uff0c\u56e0\u4e3a\u5728 WordPress \u7f51\u7ad9\u4e0a\u5b89\u88c5\u4ee3\u7801\u540e\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u8bbf\u95ee\u5b83\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u8bbe\u7f6e\u4e86 Google Analytics \u5e10\u6237\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5728 WordPress \u4e2d\u5b89\u88c5 Google Analytics\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-how-to-install-google-analytics-in-wordpress\">\u5982\u4f55\u5728 WordPress \u4e2d\u5b89\u88c5 Google Analytics<\/h4>\n\n\n\n<p>\u5728 WordPress \u4e2d\u8bbe\u7f6e Google Analytics \u6709\u51e0\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u4e09\u79cd\u65b9\u6cd5\uff0c\u5176\u4e2d\u7b2c\u4e00\u4e2a\u9009\u9879\u6700\u7b80\u5355\uff0c\u6700\u540e\u4e00\u4e2a\u9009\u9879\u6700\u96be\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u9009\u62e9\u6700\u9002\u5408\u60a8\u9700\u6c42\u7684\u4e00\u79cd\u3002<\/p>\n\n\n\n<p><strong>\u6ce8\u610f\uff1a<\/strong>\u60a8\u53ea\u9700\u5728\u7f51\u7ad9\u4e0a\u4f7f\u7528\u5176\u4e2d\u4e00\u79cd\u65b9\u6cd5\u5373\u53ef\u907f\u514d\u5728 Google Analytics\uff08\u5206\u6790\uff09\u5e10\u6237\u4e2d\u53cc\u91cd\u8ddf\u8e2a\u7f51\u9875\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"installga-mi\">\u65b9\u6cd5 1\uff1aMonsterInsights \u7684 WordPress Google Analytics<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights\u662f<\/a><a href=\"https:\/\/www.wpbeginner.com\/showcase\/7-best-analytics-solutions-for-wordpress-users\/\">WordPress<\/a>\u6700\u53d7\u6b22\u8fce\u7684Google Analytics \u63d2\u4ef6\u3002\u8d85\u8fc7 300 \u4e07\u4e2a\u7f51\u7ad9\u4f7f\u7528\u5b83\uff0c\u5305\u62ec Bloomberg\u3001PlayStation\u3001Zillow\u3001WPBeginner \u7b49\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u5c06 Google Analytics \u6dfb\u52a0\u5230 WordPress \u7684\u6700\u7b80\u5355\u4e14\u8fc4\u4eca\u4e3a\u6b62\u6700\u597d\u7684\u65b9\u6cd5\uff08\u5bf9\u4e8e\u6240\u6709\u7528\u6237\u3001\u521d\u5b66\u8005\u548c\u4e13\u5bb6\u800c\u8a00\uff09\u3002MonsterInsights \u63d0\u4f9b\u4ed8\u8d39\u9ad8\u7ea7\u63d2\u4ef6\u548c<a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">\u514d\u8d39\u7248\u672c<\/a>\u3002\u5728\u672c\u6559\u7a0b\u4e2d\uff0c\u6211\u4eec\u5c06\u4f7f\u7528 MonsterInsights \u514d\u8d39\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u9700\u8981\u66f4\u9ad8\u7ea7\u7684\u529f\u80fd\uff0c\u4f8b\u5982<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-properly-set-up-ecommerce-tracking-in-wordpress\/\">\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a<\/a>\u3001\u5e7f\u544a\u8ddf\u8e2a\u3001<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-enable-author-tracking-in-wordpress\/\">\u4f5c\u8005\u8ddf\u8e2a<\/a>\u7b49\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights Pro \u7248\u672c\u3002<\/a>\u8bbe\u7f6e\u5b83\u4eec\u7684\u8fc7\u7a0b\u662f\u76f8\u540c\u7684\u3002<a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-properly-set-up-ecommerce-tracking-in-wordpress\/\"><\/a><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-enable-author-tracking-in-wordpress\/\"><\/a><\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u5b89\u88c5\u5e76\u6fc0\u6d3b MonsterInsights \u63d2\u4ef6\u3002<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6709\u5173\u5982\u4f55\u5b89\u88c5 WordPress \u63d2\u4ef6\u7684<\/a>\u5206\u6b65\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u6fc0\u6d3b\u540e\uff0c\u8be5\u63d2\u4ef6\u5c06\u5728\u60a8\u7684 WordPress \u7ba1\u7406\u83dc\u5355\u4e2d\u6dfb\u52a0\u4e00\u4e2a\u6807\u6709\u201cInsights\u201d\u7684\u65b0\u83dc\u5355\u9879\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u6b22\u8fce\u5c4f\u5e55\u3002\u7ee7\u7eed\u5e76\u5355\u51fb\u201c\u542f\u52a8\u5411\u5bfc\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2009\/08\/launch-setup-wizard.png\" alt=\"\u542f\u52a8\u8bbe\u7f6e\u5411\u5bfc\" class=\"wp-image-108509\" title=\"\u542f\u52a8\u8bbe\u7f6e\u5411\u5bfc\"\/><\/figure>\n\n\n\n<p>\u5355\u51fb\u5b83\u5c06\u6253\u5f00 MonsterInsights \u8bbe\u7f6e\u5411\u5bfc\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u9009\u62e9\u7f51\u7ad9\u7684\u7c7b\u522b\uff08\u5546\u4e1a\u7f51\u7ad9\u3001\u535a\u5ba2\u6216\u5728\u7ebf\u5546\u5e97\uff09\u3002\u9009\u62e9\u4e00\u9879\uff0c\u7136\u540e\u5355\u51fb\u201c\u4fdd\u5b58\u5e76\u7ee7\u7eed\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/choose-what-describe-your-website.png\" alt=\"\u9009\u62e9\u63cf\u8ff0\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\" class=\"wp-image-118463\" title=\"MonsterInsights \u8bbe\u7f6e\u5411\u5bfc\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u5c06 MonsterInsights \u4e0e\u60a8\u7684 WordPress \u7f51\u7ad9\u8fde\u63a5\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u5355\u51fb\u201c\u8fde\u63a5 MonsterInsights\u201d\u6309\u94ae\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/connect-monsterinsights-with-your-site.png\" alt=\"\u5c06 MonsterInsights \u4e0e\u60a8\u7684\u7f51\u7ad9\u8fde\u63a5\u8d77\u6765\" class=\"wp-image-118464\" title=\"\u8fde\u63a5 MonsterInsights\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c06\u5e26\u60a8\u8fdb\u5165 Google \u5e10\u6237\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u767b\u5f55\u6216\u9009\u62e9\u4e00\u4e2a Google \u5e10\u6237\uff08\u5982\u679c\u60a8\u5df2\u767b\u5f55\uff09\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u9009\u62e9\u60a8\u7684 Google \u5e10\u6237\u6216\u8f93\u5165\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8fdb\u884c\u767b\u5f55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/choose-google-account-to-signin.png\" alt=\"\u9009\u62e9Google\u5e10\u6237\u767b\u5f55\" class=\"wp-image-118467\" title=\"\u767b\u5f55\u6216\u9009\u62e9 Google \u5e10\u6237\u4ee5\u7ee7\u7eed\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u5141\u8bb8 MonsterInsights \u8bbf\u95ee\u60a8\u7684 Google Analytics \u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u5355\u51fb\u201c\u5141\u8bb8\u201d\u6309\u94ae\u7ee7\u7eed\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/allow-access-to-your-google-account.png\" alt=\"\u5141\u8bb8\u8bbf\u95ee\u60a8\u7684 Google \u5e10\u6237\" class=\"wp-image-118468\" title=\"\u5141\u8bb8 MonsterInsights \u8bbf\u95ee\u60a8\u7684 Google Analytics \u5e10\u6237\"\/><\/figure>\n\n\n\n<p>\u5b8c\u6210\u8fde\u63a5\u7684\u4e0b\u4e00\u6b65\u662f\u9009\u62e9\u60a8\u8981\u8ddf\u8e2a\u7684\u914d\u7f6e\u6587\u4ef6\u3002<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u5728\u6b64\u5904\u9009\u62e9\u60a8\u7684\u7f51\u7ad9\uff0c\u7136\u540e\u5355\u51fb\u201c\u5b8c\u6210\u8fde\u63a5\u201d\u6309\u94ae\u7ee7\u7eed\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/connect-analytics-with-your-site.png\" alt=\"\u5c06\u5206\u6790\u4e0e\u60a8\u7684\u7f51\u7ad9\u8fde\u63a5\u8d77\u6765\" class=\"wp-image-120323\" title=\"\u9009\u62e9\u60a8\u7684\u7f51\u7ad9\u914d\u7f6e\u6587\u4ef6\u4ee5\u5b8c\u6210\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u4e4b\u540e\uff0c\u53ea\u9700\u5355\u51fb\u201c\u5b8c\u6210\u8fde\u63a5\u201d\u6309\u94ae\u5373\u53ef\u7ee7\u7eed\u3002MonsterInsights \u73b0\u5728\u5c06\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5 Google Analytics\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u4e3a\u60a8\u7684\u7f51\u7ad9\u9009\u62e9\u5efa\u8bae\u7684\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/recommended-settings.png\" alt=\"\u63a8\u8350\u8bbe\u7f6e\" class=\"wp-image-118472\" title=\"Google Analytics \u7684\u63a8\u8350\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u9ed8\u8ba4\u8bbe\u7f6e\u9002\u7528\u4e8e\u5927\u591a\u6570\u7f51\u7ad9\u3002\u5982\u679c\u60a8\u4f7f\u7528\u8054\u5c5e\u94fe\u63a5\u63d2\u4ef6\uff0c\u5219\u9700\u8981\u6dfb\u52a0\u7528\u4e8e<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-cloak-affiliate-links-on-your-wordpress-site\/\">\u9690\u85cf\u8054\u5c5e\u94fe\u63a5\u7684<\/a>\u8def\u5f84\u3002\u8fd9\u5c06\u5141\u8bb8\u60a8\u5728 Google Analytics \u4e2d<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-track-link-clicks-and-button-clicks-in-wordpress\/\">\u8ddf\u8e2a\u60a8\u7684\u8054\u5c5e\u94fe\u63a5<\/a>\u3002<\/p>\n\n\n\n<p>MonsterInsights \u8fd8\u4f1a\u8be2\u95ee\u8c01\u53ef\u4ee5\u67e5\u770b\u62a5\u544a\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u4e0d\u540c\u7684<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/wordpress-user-roles-and-permissions\/\">WordPress \u7528\u6237\u89d2\u8272<\/a>\u3002<\/p>\n\n\n\n<p>\u5b8c\u6210\u540e\uff0c\u53ea\u9700\u5355\u51fb\u201c\u4fdd\u5b58\u5e76\u7ee7\u7eed\u201d\u6309\u94ae\u5373\u53ef\u4fdd\u5b58\u60a8\u7684\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/who-can-see-the-reports.png\" alt=\"\u8c01\u53ef\u4ee5\u67e5\u770b\u62a5\u544a\" class=\"wp-image-118473\" title=\"\u8c01\u53ef\u4ee5\u67e5\u770b\u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0cMonsterInsights \u5c06\u5411\u60a8\u663e\u793a\u60a8\u60f3\u8981\u542f\u7528\u7684\u7f51\u7ad9\u8ddf\u8e2a\u529f\u80fd\u7684\u5217\u8868\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5411\u4e0b\u6eda\u52a8\u5e76\u5355\u51fb\u201c\u7ee7\u7eed\u201d\u6309\u94ae\u6216\u201c\u7acb\u5373\u8df3\u8fc7\u201d\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/choose-which-tracking-features-to-enable.png\" alt=\"\u9009\u62e9\u8981\u542f\u7528\u7684\u8ddf\u8e2a\u529f\u80fd\" class=\"wp-image-118474\" title=\"\u9009\u62e9\u8981\u542f\u7528\u7684\u8ddf\u8e2a\u529f\u80fd\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0cMonsterInsights \u5c06\u663e\u793a\u60a8\u5df2\u6210\u529f\u8bbe\u7f6e Google Analytics \u8ddf\u8e2a\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u770b\u5230 Google Analytics 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alt=\"\u7ee7\u7eed\u8bbe\u7f6e\u800c\u4e0d\u5347\u7ea7\" class=\"wp-image-118481\" title=\"\u7ee7\u7eed\u8bbe\u7f6e\u800c\u4e0d\u5347\u7ea7\"\/><\/figure>\n\n\n\n<p>\u60a8\u5df2\u6210\u529f\u5c06 Google Analytics \u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u3002<\/p>\n\n\n\n<p><strong>\u7981\u7528 Google Analytics \u4e2d\u7684\u589e\u5f3a\u6d4b\u91cf<\/strong><\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u5982\u679c\u60a8\u81ea\u5df1\u5728 GA4 \u4e2d\u521b\u5efa\u4e86\u6570\u636e\u6d41\uff0c\u800c\u4e0d\u662f\u8ba9 MonsterInsights \u521b\u5efa\u6570\u636e\u6d41\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u5173\u95ed\u589e\u5f3a\u6d4b\u91cf\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u56e0\u4e3a MonsterInsights \u6dfb\u52a0\u4e86\u591a\u4e2a\u81ea\u5b9a\u4e49\u589e\u5f3a\u7684\u8ddf\u8e2a\u529f\u80fd\u3002\u542f\u7528\u589e\u5f3a\u6d4b\u91cf\u9009\u9879\u4f1a\u5bfc\u81f4\u6570\u636e\u51fa\u73b0\u504f\u5dee\u5e76\u663e\u793a\u4e0d\u6b63\u786e\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u53ef\u4ee5\u524d\u5f80\u6d4f\u89c8\u5668\u4e2d\u7684 Google Analytics\uff08\u5206\u6790\uff09\u9009\u9879\u5361\u6216\u7a97\u53e3\u3002\u4ece\u8fd9\u91cc\uff0c\u5355\u51fb\u5de6\u4e0b\u89d2\u7684\u201c\u7ba1\u7406\u201d\u8bbe\u7f6e\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/06\/go-to-admin-settings.png\" alt=\"\u5207\u6362\u5230 Google Analytics \u4e2d\u7684\u7ba1\u7406\u5458\u89c6\u56fe\" class=\"wp-image-189163\" title=\"\u5207\u6362\u5230 Google Analytics \u4e2d\u7684\u7ba1\u7406\u5458\u89c6\u56fe\"\/><\/figure>\n\n\n\n<p>\u8fdb\u5165\u201c\u7ba1\u7406\u201d\u9875\u9762\u540e\uff0c\u60a8\u5c06\u770b\u5230\u4e0d\u540c\u7684\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u5355\u51fb\u201c\u6570\u636e\u6d41\u201d\u9009\u9879\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/go-to-admin-and-data-stream-settings.png\" alt=\"\u8f6c\u5230\u7ba1\u7406\u548c\u6570\u636e\u6d41\u8bbe\u7f6e\" class=\"wp-image-120364\" title=\"\u8f6c\u5230\u7ba1\u7406\u548c\u6570\u636e\u6d41\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u5c06\u770b\u5230\u60a8\u7684\u6570\u636e\u6d41\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u9009\u62e9\u60a8\u4e0e MonsterInsights \u8fde\u63a5\u7684\u6570\u636e\u6d41\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/select-your-data-stream.png\" alt=\"\u9009\u62e9\u60a8\u7684\u6570\u636e\u6d41\" class=\"wp-image-120365\" title=\"\u9009\u62e9\u60a8\u7684\u6570\u636e\u6d41\"\/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u60a8\u9700\u8981\u7981\u7528\u201c\u589e\u5f3a\u6d4b\u91cf\u201d\u9009\u9879\u3002<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u53ea\u9700\u5355\u51fb\u5207\u6362\u6309\u94ae\u5373\u53ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/disable-enhanced-measurement.png\" alt=\"\u7981\u7528\u589e\u5f3a\u6d4b\u91cf\" class=\"wp-image-199134\" title=\"\u7981\u7528\u589e\u5f3a\u6d4b\u91cf\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u5c06\u6253\u5f00\u4e00\u4e2a\u5f39\u51fa\u7a97\u53e3\uff0c\u786e\u8ba4\u60a8\u8981\u5173\u95ed\u589e\u5f3a\u6d4b\u91cf\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u5e76\u5355\u51fb\u201c\u5173\u95ed\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/click-turn-off-button-for-enhanced-measurement.png\" alt=\"\u5355\u51fb\u5173\u95ed\u6309\u94ae\u4ee5\u589e\u5f3a\u6d4b\u91cf\" class=\"wp-image-199135\" title=\"\u5355\u51fb\u5173\u95ed\u6309\u94ae\u4ee5\u589e\u5f3a\u6d4b\u91cf\"\/><\/figure>\n\n\n\n<p><strong>\u66f4\u6539 Google Analytics \u4e2d\u7684\u6570\u636e\u4fdd\u7559\u8bbe\u7f6e<\/strong><\/p>\n\n\n\n<p>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cGoogle Analytics \u4f1a\u5c06\u6570\u636e\u4fdd\u7559\u8bbe\u7f6e\u4e3a 2 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\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u8bbf\u95ee<strong>\u6d1e\u5bdf\u00bb\u62a5\u544a<\/strong>\u9875\u9762\u5373\u53ef\u5feb\u901f\u67e5\u770b\u5206\u6790\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/dashboard-reports.png\" alt=\"\u4eea\u8868\u677f\u62a5\u544a\" class=\"wp-image-118544\" title=\"WordPress \u4eea\u8868\u677f\u4e2d\u7684 Google Analytics \u62a5\u544a\"\/><\/figure>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u76f4\u63a5\u5411 MonsterInsights 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href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-get-ga4-site-annotations-and-notes-in-wordpress\/\">\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6709\u5173\u5982\u4f55\u5728 WordPress \u4e2d\u83b7\u53d6 GA4 \u7f51\u7ad9\u6ce8\u91ca\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5b83\u8fd8\u914d\u5907\u4e86\u70ed\u95e8\u5e16\u5b50\u63d2\u4ef6\uff0c\u53ef\u8ba9\u60a8<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-track-popular-posts-by-views-in-wordpress-without-a-plugin\/\">\u5c55\u793a\u8868\u73b0\u6700\u597d\u7684\u5185\u5bb9<\/a>\uff0c\u4ee5\u63d0\u9ad8\u6d41\u91cf\u548c\u9875\u9762\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2011\/11\/prevnextmonsterinsights.png\" alt=\"MonsterInsights \u70ed\u95e8\u5e16\u5b50\u5c0f\u5de5\u5177\" class=\"wp-image-116681\" title=\"MonsterInsights \u70ed\u95e8\u5e16\u5b50\u6a21\u677f\"\/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u81ea\u52a8\u6dfb\u52a0\u5185\u8054\u70ed\u95e8\u5e16\u5b50\u94fe\u63a5\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6b63\u5728\u7ecf\u8425\u4e00\u5bb6<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-store\/\">\u5728\u7ebf\u5546\u5e97<\/a>\uff0c\u90a3\u4e48\u5b83\u8fd8\u53ef\u4ee5\u5728\u6bcf\u7bc7\u535a\u5ba2\u6587\u7ae0\u7684\u672b\u5c3e\u81ea\u52a8\u6dfb\u52a0\u60a8<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-display-popular-products-on-woocommerce-product-pages\/\">\u8868\u73b0\u6700\u597d\u7684\u4ea7\u54c1\uff0c\u4ee5\u63d0\u9ad8\u9500\u91cf\uff1a<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/monsterinsights-popularproducts.png\" alt=\"MonsterInsights \u70ed\u95e8\u4ea7\u54c1\" class=\"wp-image-118545\" title=\"\u5185\u5bb9\u4e4b\u540e\u7684\u70ed\u95e8\u4ea7\u54c1\"\/><\/figure>\n\n\n\n<p><strong>\u6ce8\u610f\uff1a<\/strong>&nbsp;MonsterInsights \u4ee5\u524d\u88ab Yoast \u79f0\u4e3a Google Analytics for WordPress\u3002WPBeginner \u7684\u521b\u59cb\u4eba<a href=\"https:\/\/syedbalkhi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syed Balkhi<\/a>\u4e8e 2016 \u5e74\u6536\u8d2d\u4e86\u8be5\u63d2\u4ef6\uff0c\u5e76\u5c06\u5176\u66f4\u540d\u4e3a MonsterInsights\u3002<a href=\"https:\/\/www.wpbeginner.com\/wordpress-plugins\/\">\u73b0\u5728\u5b83\u662f\u6211\u4eec\u9ad8\u7ea7 WordPress \u63d2\u4ef6<\/a>\u7cfb\u5217\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"installga-wpcode\">\u65b9\u6cd5 2\uff1a\u4f7f\u7528 WPCode \u5728 WordPress \u4e2d\u5b89\u88c5 Google Analytics<\/h4>\n\n\n\n<p>\u6b64\u65b9\u6cd5\u4e0d\u5982 MonsterInsights\uff0c\u56e0\u4e3a\u60a8\u5c06\u65e0\u6cd5\u8fdb\u884c\u9ad8\u7ea7\u8ddf\u8e2a\u914d\u7f6e\uff0c\u5e76\u4e14\u65e0\u6cd5\u5728 WordPress \u4eea\u8868\u677f\u4e2d\u67e5\u770b Google Analytics \u6570\u636e\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u590d\u5236\u60a8\u5728\u521b\u5efa Google Analytics \u5e10\u6237\u65f6\u5728\u7b2c 4 \u6b65\u4e2d\u590d\u5236\u7684 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\uff08\u5168\u5c40\u7f51\u7ad9\u6807\u7b7e\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/install-ga-code-manually.png\" alt=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\" class=\"wp-image-199126\" title=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u5b89\u88c5\u5e76\u6fc0\u6d3b<a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode<\/a>\u63d2\u4ef6\u3002<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">\u6709\u5173\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6709\u5173\u5982\u4f55\u5b89\u88c5 WordPress \u63d2\u4ef6\u7684<\/a>\u5206\u6b65\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u6fc0\u6d3b\u540e\uff0c\u60a8\u9700\u8981\u8bbf\u95ee<strong>\u4ee3\u7801\u7247\u6bb5\u00bb\u9875\u7709\u548c\u9875\u811a<\/strong>\u9875\u9762\u3002\u60a8\u5fc5\u987b\u5c06\u4e4b\u524d\u590d\u5236\u7684 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u7c98\u8d34\u5230\u201c\u6807\u9898\u201d\u90e8\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/paste-ga-tracking-code-in-header.png\" alt=\"\u4f7f\u7528 WPCode \u5728\u6807\u5934\u4e2d\u8f93\u5165\u8ddf\u8e2a\u4ee3\u7801\" class=\"wp-image-137382\" title=\"\u4f7f\u7528\u63d2\u5165\u9875\u7709\u548c\u9875\u811a\u63d2\u4ef6\u6dfb\u52a0 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\"\/><\/figure>\n\n\n\n<p>\u4e0d\u8981\u5fd8\u8bb0\u5355\u51fb\u201c\u4fdd\u5b58\u66f4\u6539\u201d\u6309\u94ae\u6765\u5b58\u50a8\u60a8\u7684\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u5c31\u8fd9\u6837\uff0c\u60a8\u5df2\u7ecf\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u6210\u529f\u5b89\u88c5\u4e86 Google Analytics\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"installga-wptheme\">\u65b9\u6cd53\uff1a\u5728WordPress\u4e3b\u9898\u4e2d\u5b89\u88c5Google Analytics<\/h4>\n\n\n\n<p>\u6b64\u65b9\u6cd5\u9002\u7528\u4e8e\u719f\u6089\u4ee3\u7801\u7684\u9ad8\u7ea7\u7528\u6237\u3002\u5b83\u6709\u70b9\u4e0d\u53ef\u9760\uff0c\u56e0\u4e3a\u5982\u679c\u60a8\u5207\u6362\u6216\u66f4\u65b0\u4e3b\u9898\uff0c\u60a8\u7684\u4ee3\u7801\u5c06\u4f1a\u6d88\u5931\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u51e0\u4e4e\u4ece\u4e0d\u63a8\u8350\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8fd9\u662f\u60a8\u7b2c\u4e00\u6b21\u5411 WordPress \u6587\u4ef6\u6dfb\u52a0\u4ee3\u7801\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u67e5\u770b\u6211\u4eec\u6709\u5173\u5982\u4f55<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/beginners-guide-to-pasting-snippets-from-the-web-into-wordpress\/\">\u5728 WordPress \u4e2d\u590d\u5236\u548c\u7c98\u8d34\u4ee3\u7801\u7247\u6bb5\u7684<\/a>\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u590d\u5236\u4e4b\u524d\u5728\u7b2c 4 \u6b65\u4e2d\u590d\u5236\u7684 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u3002\u60a8\u53ef\u4ee5\u5728\u201c\u624b\u52a8\u5b89\u88c5\u201d\u9009\u9879\u5361\u4e0b\u7684\u201c\u7f51\u7edc\u6d41\u5b89\u88c5\u201d\u90e8\u5206\u4e2d\u67e5\u770b\u5b83\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/install-ga-code-manually.png\" alt=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\" class=\"wp-image-199126\" title=\"\u624b\u52a8\u5b89\u88c5GA\u4ee3\u7801\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\u6709\u4e24\u79cd\u5e38\u89c1\u65b9\u6cd5\u53ef\u4ee5\u5c06\u6b64\u4ee3\u7801\u6dfb\u52a0\u5230<a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-wordpress-themes\/\">WordPress \u4e3b\u9898<\/a>\u6587\u4ef6\u4e2d\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u5176\u4e2d\u4e4b\u4e00\uff08\u4e0d\u80fd\u540c\u65f6\u9009\u62e9\u4e24\u8005\uff09\u3002<\/p>\n\n\n\n<p><strong>1.\u5728header.php\u6587\u4ef6\u4e2d\u6dfb\u52a0\u4ee3\u7801<\/strong><\/p>\n\n\n\n<p>\u53ea\u9700\u7f16\u8f91 WordPress \u4e3b\u9898\u4e2d\u7684 header.php \u6587\u4ef6\uff0c\u7136\u540e\u5c06\u60a8\u4e4b\u524d\u590d\u5236\u7684 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u7c98\u8d34\u5230\u6807\u7b7e\u540e\u9762\u5373\u53ef<code>&lt;body&gt;<\/code>\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u5fd8\u8bb0\u4fdd\u5b58\u66f4\u6539\u5e76\u5c06\u6587\u4ef6\u4e0a\u4f20\u56de\u60a8\u7684\u670d\u52a1\u5668\u3002<\/p>\n\n\n\n<p><strong>2.\u901a\u8fc7\u51fd\u6570\u6587\u4ef6\u6dfb\u52a0<\/strong><\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u5c06 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u6dfb\u52a0\u5230<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/25-extremely-useful-tricks-for-the-wordpress-functions-file\/\">WordPress \u51fd\u6570\u6587\u4ef6<\/a>\u4e2d\u3002\u7136\u540e\uff0c\u5b83\u4f1a\u81ea\u52a8\u5c06\u8ddf\u8e2a\u4ee3\u7801\u6dfb\u52a0\u5230 WordPress \u7f51\u7ad9\u4e0a\u7684\u6bcf\u4e2a\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u5c06\u6b64\u4ee3\u7801\u6dfb\u52a0\u5230\u4e3b\u9898\u7684<a href=\"https:\/\/www.wpbeginner.com\/glossary\/functions-php\/\">functions.php<\/a>\u6587\u4ef6\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>1234567<\/td><td><code>&lt;?php<\/code><code>add_action(<\/code><code>'wp_head'<\/code><code>, <\/code><code>'wpb_add_googleanalytics'<\/code><code>);<\/code><code>function<\/code><code>wpb_add_googleanalytics() { ?&gt;<\/code><code>&nbsp;<\/code><code>\/\/ Paste your Google Analytics tracking code from Step 4 here<\/code><code>&nbsp;<\/code><code>&lt;?php } ?&gt;<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7531<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/wpcode.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPCode\u4e0e \u2764\ufe0f \u4e3b\u529e<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/library.wpcode.com\/use-snippet\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5728 WordPress \u4e2d\u4e00\u952e\u4f7f\u7528<\/a><\/p>\n\n\n\n<p>\u4e0d\u8981\u5fd8\u8bb0\u5c06\u4e0a\u8ff0\u4ee3\u7801\u7247\u6bb5\u4e2d\u7684\u201c\u5728\u6b64\u5904\u7c98\u8d34\u7b2c 4 \u6b65\u4e2d\u7684 Google Analytics \u8ddf\u8e2a\u4ee3\u7801\u201d\u90e8\u5206\u66ff\u6362\u4e3a\u60a8\u7684 Google Analytics \u4ee3\u7801\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewgoogleanalyticsreports\">\u67e5\u770b Google Analytics \u4e2d\u7684\u62a5\u544a<\/h4>\n\n\n\n<p>\u8c37\u6b4c\u5206\u6790\u80fd\u591f\u5411\u60a8\u5c55\u793a\u4ece\u60a8\u7684\u7edf\u8ba1\u6570\u636e\u4e2d\u6536\u96c6\u7684\u5927\u91cf\u6570\u636e\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee Google Analytics \u4eea\u8868\u677f\u67e5\u770b\u6b64\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u60a8\u5c06\u5728\u5de6\u680f\u4e2d\u770b\u5230\u5185\u7f6e\u7684 Google Analytics \u62a5\u544a\u3002\u6bcf\u4e2a\u90e8\u5206\u90fd\u5206\u4e3a\u4e0d\u540c\u7684\u9009\u9879\u5361\uff0c\u5355\u51fb\u9009\u9879\u5361\u5c06\u5c55\u5f00\u5b83\u4ee5\u663e\u793a\u66f4\u591a\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/02\/ga4-reports-1.png\" alt=\"GA4 \u62a5\u544a\" class=\"wp-image-118563\" title=\"GA4 \u62a5\u544a\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-ga4-in-wordpress-for-beginners\/\">Google Analytics 4<\/a>\u62a5\u544a\u4e0e\u4ee5\u524d\u7684 Universal Analytics \u62a5\u544a\u7565\u6709\u4e0d\u540c\u3002\u5728\u5de6\u680f\u4e2d\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u4e13\u7528\u7684\u62a5\u544a\u9009\u9879\u3002\u8fd9\u4e9b\u62a5\u544a\u5206\u4e3a\u4e24\u5927\u7c7b\uff0c\u5305\u62ec\u751f\u547d\u5468\u671f\u548c\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u60a8\u4f1a\u5728 GA4 \u62a5\u544a\u4e2d\u53d1\u73b0\u6700\u660e\u663e\u7684\u5dee\u5f02\u4e4b\u4e00\u662f\u6ca1\u6709\u8df3\u51fa\u7387\u6307\u6807\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u8fd8\u4f1a\u53d1\u73b0\u65b0\u7684\u62a5\u544a\u754c\u9762\u3001\u65b0\u7684\u6307\u6807\uff08\u4f8b\u5982\u53c2\u4e0e\u65f6\u95f4\uff09\u3001<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-google-analytics-goals-for-your-wordpress-site\/\">GA4 \u4e2d\u7684\u65e0\u76ee\u6807<\/a>\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f Google Analytics 4 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