{"id":265,"date":"2022-05-22T11:20:04","date_gmt":"2022-05-22T03:20:04","guid":{"rendered":"https:\/\/wpeyes.com\/elementor\/2022\/05\/22\/wordpress-%e4%b8%ad-a-b-%e6%b5%8b%e8%af%95%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/"},"modified":"2022-05-22T11:20:04","modified_gmt":"2022-05-22T03:20:04","slug":"wordpress-%e4%b8%ad-a-b-%e6%b5%8b%e8%af%95%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/elementor\/2022\/05\/22\/wordpress-%e4%b8%ad-a-b-%e6%b5%8b%e8%af%95%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/","title":{"rendered":"WordPress \u4e2d A\/B \u6d4b\u8bd5\u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"\n<p>\u6700\u597d\u7684\u51b3\u5b9a\u662f\u660e\u667a\u7684\u51b3\u5b9a\uff0cA\/B \u6d4b\u8bd5\u4f7f\u60a8\u80fd\u591f\u505a\u51fa\u6709\u6570\u636e\u652f\u6301\u7684\u51b3\u5b9a\u6765\u6539\u8fdb\u60a8\u7684\u7f51\u7ad9\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u5c06\u4e86\u89e3\u514d\u8d39\u8fd0\u884c A\/B \u6d4b\u8bd5\u7684\u786e\u5207\u6b65\u9aa4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=5001,h=2617\/marketing\/wp-content\/uploads\/sites\/9\/2018\/07\/03.06.21_Complete-Guide-to-A-B-Testing-in-WordPress_1200_628_2.png\" alt=\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u60a8\u5e94\u8be5\u4e3a\u7740\u9646\u9875<\/a>\u9009\u62e9\u4e00\u79cd\u8bbe\u8ba1\u8fd8\u662f\u53e6\u4e00\u79cd\uff1f\u54ea\u4e00\u4e2a\u66f4\u597d\uff1f\u4f60\u600e\u4e48\u77e5\u9053\u7684\uff1f&nbsp;<\/p>\n\n\n\n<p>\u4e3a\u4e86\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u548c\u7c7b\u4f3c\u95ee\u9898\uff0c\u7f51\u7edc\u521b\u5efa\u8005\u53ef\u4ee5\u8f6c\u5411\u5b9e\u65bd A\/B \u6d4b\u8bd5\u6765\u9009\u62e9\u6700\u4f73\u9009\u9879\u3002&nbsp;<\/p>\n\n\n\n<p>A\/B \u6d4b\u8bd5\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u79cd\u4ee5\u6570\u636e\u4e3a\u4f9d\u636e\u7684\u51b3\u7b56\u548c\u6539\u8fdb\u7f51\u7ad9\u7684\u65b9\u6cd5\u3002\u4e0e\u5176\u8bd5\u56fe\u731c\u6d4b\u54ea\u4e2a\u7248\u672c\u7684\u8bbe\u8ba1\u4f1a\u4ea7\u751f\u66f4\u591a\u7684\u8f6c\u5316\u6216\u521b\u9020\u66f4\u53cb\u597d\u7684\u4f53\u9a8c\uff0c\u60a8\u53ef\u4ee5\u6c42\u52a9\u4e8e\u6570\u636e\u6765\u83b7\u5f97\u771f\u6b63\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p>\u66f4\u597d\u7684\u662f\uff0c\u5728 WordPress \u4e0a\u8fd0\u884c A\/B \u6d4b\u8bd5\u5e76\u6ca1\u6709\u90a3\u4e48\u590d\u6742\uff0c\u4e5f\u4e0d\u9700\u8981\u82b1\u94b1\u3002\u5982\u679c\u60a8\u53ef\u4ee5\u82b1 30 \u5206\u949f\u5de6\u53f3\u7684\u65f6\u95f4\u8fdb\u884c\u4e00\u4e9b\u57fa\u672c\u8bbe\u7f6e\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u7b80\u5355\u7684\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u514d\u8d39\u5f00\u59cb\u6d4b\u8bd5\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u9010\u6b65\u5411\u60a8\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u514d\u8d39\u7684 Google Optimize \u670d\u52a1\u5f00\u59cb A\/B \u6d4b\u8bd5 WordPress \u548c Elementor \u5185\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u4e3a Elementor \u7528\u6237\u5171\u4eab\u4e00\u4e2a\u539f\u751f WordPress \u63d2\u4ef6\u9009\u9879\uff0c\u8ba9\u60a8\u53ef\u4ee5\u4ece Elementor \u7f16\u8f91\u5668\u5185\u90e8\u8bbe\u7f6e\u62c6\u5206\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p>\u51c6\u5907\u597d\u5f00\u59cb\u6d4b\u8bd5\u4e86\u5417\uff1f\u8ba9\u6211\u4eec\u6df1\u5165\u6316\u6398\uff01<a href=\"https:\/\/elementor.com\/blog\/best-web-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86\u89e3\u8bbf\u95ee\u8005\u5982\u4f55\u4f7f\u7528\u9876\u7ea7\u7f51\u7edc\u5206\u6790\u5de5\u5177\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e92\u52a8<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u76ee\u5f55\">\u76ee\u5f55<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#what-is-a-b-testing\"><strong>\u4ec0\u4e48\u662f A\/B \u6d4b\u8bd5\uff1f<\/strong><\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#why-should-you-consider-a-b-testing\"><strong>\u4e3a\u4ec0\u4e48\u8981\u8003\u8651 A\/B \u6d4b\u8bd5\uff1f<\/strong><\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#how-to-perform-an-a-b-test-on-wordpress\"><strong>\u5982\u4f55\u5728 WordPress \u4e0a\u6267\u884c A\/B \u6d4b\u8bd5<\/strong><\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#create-your-original-variant\">\u7b2c 1 \u90e8\u5206\uff1a\u521b\u5efa\u60a8\u7684\u539f\u59cb\u53d8\u4f53\uff08\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\uff09<\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#add-google-analytics-and-google-optimize-to-your-website\">\u7b2c 2 \u90e8\u5206\uff1a\u5c06 Google Analytics \u548c Google Optimize \u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9<\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#set-up-an-a-b-test-in-google-optimize\">\u7b2c 3 \u90e8\u5206\uff1a\u5728 Google Optimize \u4e2d\u8bbe\u7f6e A\/B \u6d4b\u8bd5<\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#a-native-wordpress-a-b-testing-option-for-elementor-users\"><strong>Elementor \u7528\u6237\u7684\u539f\u751f WordPress A\/B \u6d4b\u8bd5\u9009\u9879<\/strong><\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#create-a-new-test\">1. \u521b\u5efa\u4e00\u4e2a\u65b0\u6d4b\u8bd5<\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#set-up-test-in-elementor\">2. \u5728 Elementor \u4e2d\u8bbe\u7f6e\u6d4b\u8bd5<\/a><\/li><li><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/#view-test-results\">3.\u67e5\u770b\u6d4b\u8bd5\u7ed3\u679c<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4ec0\u4e48\u662f-a-b-\u6d4b\u8bd5\">\u4ec0\u4e48\u662f A\/B \u6d4b\u8bd5\uff1f<\/h2>\n\n\n\n<p>A\/B \u6d4b\u8bd5\u662f\u5411\u4e0d\u540c\u7684\u8bbf\u95ee\u8005\u663e\u793a\u9875\u9762\u7684\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u8fc7\u7a0b\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u770b\u5230\u54ea\u4e2a\u7248\u672c\u7684\u9875\u9762\u8868\u73b0\u66f4\u597d\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u7684\u76ee\u6807\u7f51\u9875\u4e0a\u6709&nbsp;<a href=\"https:\/\/elementor.com\/blog\/create-call-to-action-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4e2a\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae<\/a>&nbsp;\uff0c\u5e76\u4e14\u60a8\u5e0c\u671b\u4eba\u4eec\u70b9\u51fb\u5b83\u3002\u60a8\u5e94\u8be5\u5236\u4f5c\u201c\u521b\u5efa\u5e10\u6237\u201d\u6216\u201c\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u201d\u6309\u94ae\u7684\u6587\u672c\u5417\uff1f\u901a\u8fc7 A\/B \u6d4b\u8bd5\uff0c\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u8fd9\u4e24\u79cd\u53d8\u4f53\uff0c\u770b\u770b\u54ea\u4e2a\u7248\u672c\u80fd\u5e26\u6765\u66f4\u591a\u70b9\u51fb\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u60a8\u8981\u6d4b\u8bd5\u7684\u5185\u5bb9\u4ee5\u53ca\u8981\u4f7f\u5176\u590d\u6742\u7a0b\u5ea6\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e0d\u540c\u7c7b\u578b\u7684\u6d4b\u8bd5\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul><li><strong>A\/B 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\u627e\u51fa\u54ea\u4e9b\u53d8\u4f53\u8ba9\u66f4\u591a\u4eba\u7559\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\uff0c\u800c\u4e0d\u662f\u8ba9\u4ed6\u4eec\u8df3\u51fa\u3002&nbsp;<\/li><li><strong>\u8bbf\u95ee\u8005\u75db\u70b9<\/strong>\u2014\u2014\u901a\u8fc7\u6d4b\u8bd5\u89e3\u51b3\u5e38\u89c1\u8bbf\u95ee\u8005\u75db\u70b9\u7684\u4e0d\u540c\u65b9\u6cd5\u5e76\u627e\u5230\u6700\u6709\u6548\u7684\u53d8\u4f53\uff0c\u627e\u5230\u4f7f\u60a8\u7684\u7f51\u7ad9\u66f4\u52a0\u7528\u6237\u53cb\u597d\u7684\u65b9\u6cd5\u3002&nbsp;<\/li><li><strong>\u7f51\u7ad9\u91cd\u65b0\u8bbe\u8ba1<\/strong>\u2014\u2014\u83b7\u53d6\u6570\u636e\u6765\u652f\u6301\u60a8\u7684\u8bbe\u8ba1\u51b3\u7b56\uff0c\u4ee5\u4fbf\u60a8\u505a\u51fa\u66f4\u660e\u667a\u7684\u9009\u62e9\u3002<\/li><\/ul>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u591a\u4e2a A\/B \u6d4b\u8bd5\u6765\u9488\u5bf9\u8fd9\u4e9b\u4e0d\u540c\u7684\u76ee\u6807\u8fdb\u884c\u4f18\u5316\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5<a href=\"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f18\u5316\u76ee\u6807\u7f51\u9875\u7684\u8f6c\u5316\u7387<\/a>\uff0c\u4ee5\u4fbf\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165\u548c\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff0c\u540c\u65f6\u60a8\u53ef\u4ee5\u4f18\u5316\u535a\u5ba2\u9875\u9762\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u627e\u5230\u964d\u4f4e\u5185\u5bb9\u9875\u9762\u8df3\u51fa\u7387\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u4f60\u5b66\u4f1a\u4e86\u5982\u4f55\u5f00\u59cb A\/B \u6d4b\u8bd5 WordPress \u5185\u5bb9\uff0c\u4f60\u5c31\u53ef\u4ee5\u6839\u636e\u9700\u8981\u5c1d\u8bd5\u8fd9\u4e9b\u4e0d\u540c\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5982\u4f55\u5728-wordpress-\u4e0a\u6267\u884c-a-b-\u6d4b\u8bd5\">\u5982\u4f55\u5728 WordPress \u4e0a\u6267\u884c A\/B \u6d4b\u8bd5<\/h2>\n\n\n\n<p>\u65e2\u7136\u60a8\u77e5\u9053\u4e3a\u4ec0\u4e48 A\/B \u6d4b\u8bd5\u5982\u6b64\u6709\u7528\uff0c\u90a3\u4e48\u8ba9\u6211\u4eec\u8fdb\u5165 A\/B \u6d4b\u8bd5 WordPress \u7f51\u7ad9\u7684\u5b9e\u9645\u201c\u64cd\u4f5c\u65b9\u6cd5\u201d\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7b2c\u4e00\u4e2a\u6559\u7a0b\uff0c\u6211\u4eec\u5c06\u4f7f\u7528\u514d\u8d39\u7684<a href=\"https:\/\/optimize.google.com\/optimize\/home\/\">Google Optimize<\/a>\u670d\u52a1\u3002<\/p>\n\n\n\n<p>Google Optimize \u662f Google \u63d0\u4f9b\u7684\u4e00\u9879\u514d\u8d39\u670d\u52a1\uff0c\u53ef\u8ba9\u60a8\u5bf9\u7f51\u7ad9\u4e0a\u7684\u4efb\u4f55\u5185\u5bb9\u548c\u8bbe\u8ba1\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002\u5b83\u4e0d\u662f WordPress \u7279\u5b9a\u7684\uff0c\u4f46\u5b83\u786e\u5b9e\u9002\u7528\u4e8e WordPress \u7f51\u7ad9\uff0c\u5305\u62ec\u60a8\u4f7f\u7528 Elementor \u521b\u5efa\u7684\u8bbe\u8ba1\uff08\u4ee5\u53ca<a href=\"https:\/\/elementor.com\/blog\/best-free-wordpress-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u60a8\u53ef\u80fd\u6b63\u5728\u4f7f\u7528\u7684\u4efb\u4f55\u5176\u4ed6\u63d2\u4ef6<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528 Google Optimize \u8bbe\u7f6e A\/B \u6d4b\u8bd5\u7684\u8fc7\u7a0b\u5927\u81f4\u53ef\u4ee5\u5206\u4e3a\u4e09\u4e2a\u90e8\u5206\uff1a<\/p>\n\n\n\n<ol><li><strong>\u521b\u5efa\u60a8\u7684\u539f\u59cb\u6d4b\u8bd5\u53d8\u4f53<\/strong>\u3002\u5982\u679c\u60a8\u5c1a\u672a\u521b\u5efa\u8981\u6d4b\u8bd5\u7684\u9875\u9762\uff0c\u5219\u9700\u8981\u5728\u5f00\u59cb\u4e4b\u524d\u5c06\u5176\u542f\u52a8\u5e76\u8fd0\u884c\u3002<\/li><li><strong>\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8bbe\u7f6e Google Optimize<\/strong>\u3002\u8fd9\u5305\u62ec\u901a\u8fc7 Google Optimize \u754c\u9762\u6dfb\u52a0\u60a8\u7684\u7f51\u7ad9\uff0c\u5e76\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5305\u542b\u4e00\u4e2a\u4ee3\u7801\u6bb5\u3002\u60a8\u8fd8\u9700\u8981\u4f7f\u7528 Google Analytics \u6765\u542f\u7528 Google Optimize\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u5c1a\u672a\u4f7f\u7528 Google Analytics\uff0c\u5219\u9700\u8981\u8fdb\u884c\u8bbe\u7f6e\u3002<\/li><li><strong>\u5728 Google Optimize \u4e2d\u8bbe\u7f6e\u65b0\u7684 A\/B \u6d4b\u8bd5<\/strong>\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u6765\u8bbe\u7f6e\u60a8\u7684\u53d8\u4f53\uff0c\u5305\u62ec\u66f4\u6539\u6587\u672c\u548c\u8bbe\u8ba1\u3002<\/li><\/ol>\n\n\n\n<p>\u6211\u4eec\u5c06\u628a\u6211\u4eec\u7684\u6559\u7a0b\u5206\u89e3\u6210\u540c\u6837\u7684\u4e09\u4e2a\u90e8\u5206\u3002\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-1-\u90e8\u5206-\u521b\u5efa\u60a8\u7684\u539f\u59cb\u53d8\u4f53-\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\">\u7b2c 1 \u90e8\u5206\uff1a\u521b\u5efa\u60a8\u7684\u539f\u59cb\u53d8\u4f53\uff08\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\uff09<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u5df2\u7ecf\u521b\u5efa\u4e86\u8981\u6d4b\u8bd5\u7684\u9875\u9762\uff0c\u5219\u53ef\u4ee5\u8df3\u5230\u4e0b\u4e00\u90e8\u5206\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u4ece\u96f6\u5f00\u59cb\uff0c\u90a3\u4e48\u7b2c\u4e00\u6b65\u5c31\u662f\u521b\u5efa\u60a8\u60f3\u8981\u6d4b\u8bd5\u7684\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c06\u662f\u60a8\u6d4b\u8bd5\u7684\u57fa\u51c6\uff0c\u60a8\u5c06\u80fd\u591f\u5728\u672c\u6559\u7a0b\u540e\u9762\u6dfb\u52a0\u4e00\u4e2a\u6216\u591a\u4e2a\u53d8\u4f53\u3002<\/p>\n\n\n\n<p>\u8981\u521b\u5efa\u60a8\u7684\u539f\u59cb\u9875\u9762\uff0c\u60a8\u53ef\u4ee5\u50cf\u5f80\u5e38\u4e00\u6837\u4f7f\u7528 Elementor\u3002\u60a8\u53ef\u4ee5\u4ece\u7a7a\u767d\u753b\u5e03\u521b\u5efa\u9875\u9762\uff0c\u4e5f\u53ef\u4ee5\u4ece Elementor \u5305\u542b\u7684\u8bb8\u591a\u6a21\u677f\u4e4b\u4e00\u5f00\u59cb\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u9700\u8981\u5e2e\u52a9\uff0c\u53ef\u4ee5\u67e5\u770b<a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6211\u4eec\u7684\u6307\u5357\uff0c\u4e86\u89e3\u5982\u4f55\u4f7f\u7528 Elementor \u5236\u4f5c\u767b\u5f55\u9875\u9762<\/a>\u3002<\/p>\n\n\n\n<p>\u521b\u5efa\u9875\u9762\u540e\uff0c\u8bf7\u786e\u4fdd\u5c06\u5176\u53d1\u5e03\u4ee5\u4f9b\u516c\u4f17\u8bbf\u95ee &#8211; \u8fd9\u5728\u60a8\u8bbe\u7f6e Google \u4f18\u5316\u5de5\u5177\u65f6\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-2-\u90e8\u5206-\u5c06-google-analytics-\u548c-google-optimize-\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\">\u7b2c 2 \u90e8\u5206\uff1a\u5c06 Google Analytics \u548c Google Optimize \u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9<\/h3>\n\n\n\n<p>\u5728\u5f00\u59cb\u4f7f\u7528 Google Optimize \u521b\u5efa A\/B \u6d4b\u8bd5\u4e4b\u524d\uff0c\u60a8\u9996\u5148\u9700\u8981\uff1a<\/p>\n\n\n\n<ol><li>\u5c06\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u5230 Google Optimize\u3002<\/li><li>\u5c06 Google \u4f18\u5316\u5de5\u5177\u63d0\u4f9b\u7ed9\u60a8\u7684\u4ee3\u7801\u6bb5\u6dfb\u52a0\u5230\u60a8\u7f51\u7ad9\u7684<strong>&lt;head&gt;<\/strong>\u90e8\u5206\u3002<\/li><\/ol>\n\n\n\n<p>\u8981\u4f7f\u7528 Google Optimize\uff0c\u60a8\u8fd8\u9700\u8981\u4f7f\u7528 Google Analytics\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u4f7f\u7528 Google Analytics \u8bbe\u7f6e\u60a8\u7684 WordPress \u7f51\u7ad9\uff0c\u90a3\u4e48\u60a8\u8fd8\u9700\u8981\u5728\u8fdb\u5165 Google Optimize \u90e8\u5206\u4e4b\u524d\u8fdb\u884c\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u5206\u6790\u7684\u8fc7\u7a0b\u4e0e\u6b64\u7c7b\u4f3c\u2014\u2014\u60a8\u9996\u5148\u9700\u8981\u901a\u8fc7\u8c37\u6b4c\u5206\u6790\u754c\u9762\u6dfb\u52a0\u60a8\u7684\u7f51\u7ad9\uff0c\u7136\u540e\u60a8\u9700\u8981\u5c06\u4ee3\u7801\u7247\u6bb5\u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u4e3a\u8fd9\u4e24\u4e2a\u7ad9\u70b9\u6dfb\u52a0\u4ee3\u7801\u7247\u6bb5\u3002\u5bf9\u4e8e\u9ad8\u7ea7\u7528\u6237\uff0c\u60a8\u53ef\u4ee5\u624b\u52a8\u6dfb\u52a0\u4ee3\u7801\u7247\u6bb5\u3002\u6216\u8005\uff0c\u5bf9\u4e8e\u4e0d\u60f3\u4f7f\u7528\u4ee3\u7801\u7684\u4eba\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u63d2\u4ef6\u3002<\/p>\n\n\n\n<p>\u6709\u51e0\u4e2a\u63d2\u4ef6\u540c\u65f6\u652f\u6301 Google Analytics \u548c Google Optimize\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6700\u597d\u7684\uff1a<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\">GA \u8c37\u6b4c\u5206\u6790<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\">\u5b98\u65b9 Google Site Kit \u63d2\u4ef6<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\">\u602a\u7269\u6d1e\u5bdf<\/a><\/li><\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u8fd9\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u5c06\u4f7f\u7528\u514d\u8d39\u7684 GA Google Analytics \u63d2\u4ef6\uff0c\u56e0\u4e3a\u5b83\u662f\u8f7b\u91cf\u7ea7\u7684\uff0c\u5e76\u4e14\u4f7f\u8fc7\u7a0b\u975e\u5e38\u7b80\u5355\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u89c9\u5f97\u8fd9\u6837\u505a\u5f88\u8212\u670d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u5176\u4ed6\u63d2\u4ef6\u6216\u624b\u52a8\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u8bbe\u7f6e\u8c37\u6b4c\u5206\u6790\u901a\u7528\u5206\u6790\u5c5e\u6027\">1.\u8bbe\u7f6e\u8c37\u6b4c\u5206\u6790\u901a\u7528\u5206\u6790\u5c5e\u6027<\/h4>\n\n\n\n<p>\u5982\u679c\u60a8\u5c1a\u672a\u4f7f\u7528 Google Analytics\uff08\u5206\u6790\uff09\u8bbe\u7f6e\u60a8\u7684\u7f51\u7ad9\uff0c\u5219\u9700\u8981\u5148\u6267\u884c\u6b64\u64cd\u4f5c\uff0c\u7136\u540e\u624d\u80fd\u5c06 Google Optimize \u6dfb\u52a0\u5230\u7ec4\u5408\u4e2d\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6709<a href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4e2a\u5173\u4e8e\u5c06 Google Analytics \u6dfb\u52a0\u5230 WordPress \u7684\u5b8c\u6574\u6307\u5357<\/a>\uff0c\u4f46\u8fd9\u91cc\u662f\u5feb\u901f\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u8981\u5f00\u59cb\u4f7f\u7528\uff0c\u8bf7\u8f6c\u5230 Google Analytics\uff08\u5206\u6790\uff09\u5e76\u767b\u5f55\u60a8\u7684\u5e10\u6237\u3002\u7136\u540e\uff0c<a href=\"https:\/\/support.google.com\/analytics\/answer\/10269537?hl=en\">\u6309\u7167\u6b64\u5904\u7684\u8bf4\u660e\u521b\u5efa Universal Analytics \u5a92\u4f53\u8d44\u6e90<\/a>\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u4f7f\u7528 Google Analytics \u7684 Universal Analytics \u7248\u672c\u975e\u5e38\u91cd\u8981\uff0c<\/strong>\u56e0\u4e3a\u60a8\u76ee\u524d\u65e0\u6cd5<a href=\"https:\/\/support.google.com\/analytics\/answer\/9964640\">\u5c06\u65b0\u7684 Google Analytics 4<\/a>\u94fe\u63a5\u5230 Google Optimize\uff08\u5c3d\u7ba1 Google \u8868\u793a\u8fd9\u5c06\u5728\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u63a8\u51fa\uff09\u3002<\/p>\n\n\n\n<p>\u8981\u521b\u5efa\u901a\u7528\u5c5e\u6027\uff0c\u60a8\u9700\u8981\u5728\u8bbe\u7f6e\u5c5e\u6027\u65f6\u663e\u793a<strong>\u9ad8\u7ea7\u9009\u9879\u3002<\/strong>\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5207\u6362\u6765\u542f\u7528\u901a\u7528\u9009\u9879\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=640\/cdn-cgi\/image\/f=auto,w=720,h=640\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-analytics-1-create-universal-property.png\" alt=\"\u8bbe\u7f6e-google-analytics-1-create-universal-property\"\/><\/figure>\n\n\n\n<p>\u521b\u5efa\u8d44\u4ea7\u540e\uff0cGoogle Analytics\uff08\u5206\u6790\uff09\u5e94\u8be5\u4f1a\u663e\u793a\u4e00\u4e2a\u5305\u542b\u60a8\u7684<strong>\u8ddf\u8e2a ID<\/strong>\u7684\u5c4f\u5e55\uff08\u6216\u8005\u60a8\u53ef\u4ee5<a href=\"https:\/\/support.google.com\/analytics\/answer\/9539598?hl=en\">\u6309\u7167\u8fd9\u4e9b\u8bf4\u660e\u627e\u5230\u5b83<\/a>\uff09\u3002\u4fdd\u6301\u65b9\u4fbf\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u5b83\u6765\u8bbe\u7f6e\u60a8\u7684 WordPress \u7f51\u7ad9\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=545\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-analytics-2-tracking-id.png\" alt=\"\u8bbe\u7f6e-google-analytics-2-tracking-id\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f GA Google Analytics \u63d2\u4ef6\uff08\u540c\u6837\u2014\u2014\u8fd9\u662f\u6211\u4eec\u5728\u672c\u6559\u7a0b\u4e2d\u4f7f\u7528\u7684\uff09\uff0c\u60a8\u53ea\u9700\u5c06\u60a8\u7684<strong>GA \u8ddf\u8e2a ID<\/strong>\u7c98\u8d34\u5230\u63d2\u4ef6\u7684\u8bbe\u7f6e\u4e2d\uff08<strong>\u8bbe\u7f6e \u2192 Google Analytics<\/strong>\uff09\u3002<\/p>\n\n\n\n<p>\u786e\u4fdd\u9009\u62e9\u6b63\u786e\u7684<strong>\u8ddf\u8e2a\u65b9\u6cd5<\/strong>\uff0c\u5373<strong>Universal Analytics<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=538\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-analytics-3-add-tracking-id-to-wordpress.png\" alt=\"\u8bbe\u7f6e-google-analytics-3-add-tracking-id-to-wordpress\"\/><\/figure>\n\n\n\n<p><strong>\u6ce8\u610f<\/strong>\u2013 \u5982\u679c\u60a8\u8fc7\u53bb\u5df2\u7ecf\u5c06 Google Analytics \u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u90a3\u4e48\u60a8\u5f88\u53ef\u80fd\u5df2\u7ecf\u5728\u4f7f\u7528 Universal Analytics \u9009\u9879\uff0c\u9664\u975e\u60a8\u521a\u521a\u5728\u8fc7\u53bb\u51e0\u4e2a\u6708\u5185\u521b\u5efa\u4e86\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u521b\u5efa-google-optimize-\u5bb9\u5668\u5e76\u6dfb\u52a0\u4ee3\u7801\u7247\u6bb5\">2. \u521b\u5efa Google Optimize \u5bb9\u5668\u5e76\u6dfb\u52a0\u4ee3\u7801\u7247\u6bb5<\/h4>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u5c06\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u5230 Google Optimize\uff0c\u7136\u540e\u5c06\u5b83\u63d0\u4f9b\u7ed9\u60a8\u7684\u4ee3\u7801\u7247\u6bb5\u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u8bbf\u95ee<a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize \u7f51\u7ad9<\/a>\u5e76\u4f7f\u7528\u60a8\u7684 Google \u5e10\u6237\u767b\u5f55\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u60a8\u5e94\u8be5\u4f1a\u770b\u5230\u521b\u5efa\u5e10\u6237\u7684\u63d0\u793a &#8211; \u5355\u51fb<strong>\u521b\u5efa\u5e10\u6237<\/strong>\u6309\u94ae\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=269\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-1-create-account.png\" alt=\"\u8bbe\u7f6e-google-optimize-1-create-account\"\/><\/figure>\n\n\n\n<p>\u7ed9\u5b83\u4e00\u4e2a\u540d\u5b57\u2014\u2014\u4f8b\u5982\u201c\u4e2a\u4eba\u7f51\u7ad9\u201d\u2014\u2014\u5e76\u4f7f\u7528\u590d\u9009\u6846\u3002\u7136\u540e\uff0c\u5355\u51fb<strong>\u4e0b\u4e00\u6b65<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=640\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-2-account-details.png\" alt=\"\u8bbe\u7f6e-google-optimize-2-\u5e10\u6237\u8be6\u7ec6\u4fe1\u606f\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\uff0c\u7cfb\u7edf\u5c06\u63d0\u793a\u60a8\u521b\u5efa\u4e00\u4e2a<strong>Container<\/strong>\u3002\u8f93\u5165\u60a8\u7684\u7ad9\u70b9\u540d\u79f0\u6216\u57df\u540d\u4f5c\u4e3a<strong>\u5bb9\u5668\u540d\u79f0<\/strong>\uff0c\u7136\u540e\u5355\u51fb<strong>Create<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=403\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-3-create-container.png\" alt=\"\u8bbe\u7f6e-google-optimize-3-create-container\"\/><\/figure>\n\n\n\n<p>\u60a8\u73b0\u5728\u5e94\u8be5\u4f4d\u4e8e\u5bb9\u5668\u7684\u8bbe\u7f6e\u533a\u57df\u3002\u5355\u51fb<strong>\u8bbe\u7f6e<\/strong>\u9009\u9879\u4ee5\u5728\u6ed1\u51fa\u5f0f\u9762\u677f\u4e2d\u5c55\u5f00\u4e00\u4e9b\u65b0\u9009\u9879\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=508\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-4-open-settings.png\" alt=\"\u8bbe\u7f6e-\u8c37\u6b4c\u4f18\u5316-4-\u6253\u5f00\u8bbe\u7f6e\"\/><\/figure>\n\n\n\n<p>\u4f60\u9700\u8981\u5728\u8fd9\u91cc\u505a\u51e0\u4ef6\u4e8b\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u70b9\u51fb<strong>Link to Analytics<\/strong>\u6309\u94ae\uff0c\u5c06\u60a8\u7684 Google Optimize \u5bb9\u5668\u94fe\u63a5\u5230\u60a8\u5728 Google Analytics \u4e2d\u7684\u7f51\u7ad9\u8d44\u6e90\u3002\u8fd9\u5c31\u662f\u5141\u8bb8 Google Optimize \u6536\u96c6\u6709\u5173\u60a8\u7684\u6d4b\u8bd5\u53d8\u4f53\u7684\u6570\u636e\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=559\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-5-link-to-google-analytics.png\" alt=\"\u8bbe\u7f6e-google-optimize-5-link-to-google-analytics\"\/><\/figure>\n\n\n\n<p>\u5728<strong>Link a property<\/strong>\u8bbe\u7f6e\u4e2d\uff0c\u5728 Google Analytics \u4e2d\u9009\u62e9\u60a8\u7f51\u7ad9\u7684\u7f51\u7edc\u5a92\u4f53\u8d44\u6e90\uff0c\u7136\u540e\u70b9\u51fb<strong>Link<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=476\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-6-link-web-property.png\" alt=\"\u8bbe\u7f6e-google-optimize-6-link-web-property\"\/><\/figure>\n\n\n\n<p>\u5982\u679c Google Optimize \u4e0d\u5141\u8bb8\u60a8\u94fe\u63a5\u8be5\u5a92\u4f53\u8d44\u6e90\uff0c\u5219\u60a8\u53ef\u80fd\u4e0d\u5c0f\u5fc3\u521b\u5efa\u4e86 Google Analytics 4 \u5a92\u4f53\u8d44\u6e90\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u901a\u7528\u8ddf\u8e2a\u65b9\u6cd5\u3002\u8fd4\u56de\u4e0a\u4e00\u6b65\u5e76\u786e\u4fdd\u60a8\u8bbe\u7f6e\u4e86 Google Analytics Universal Tracking \u5c5e\u6027\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u5b89\u88c5 Google \u4f18\u5316\u5de5\u5177\u4ee3\u7801\u6bb5\uff0c\u60a8\u5c06\u5728<strong>\u8bbe\u7f6e\u8bf4\u660e<\/strong>\u4e0b\u770b\u5230\u8be5\u4ee3\u7801\u6bb5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=546\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-7-google-optimize-snippet.png\" alt=\"\u8bbe\u7f6e-google-optimize-7-google-optimize-snippet\"\/><\/figure>\n\n\n\n<p>\u60a8\u9700\u8981\u5c06\u6b64\u7247\u6bb5\u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u7684<strong>&lt;head&gt;<\/strong>\u90e8\u5206\u3002\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f GA Google Analytics \u63d2\u4ef6\uff0c\u60a8\u53ef\u4ee5\u8f6c\u5230<strong>\u8bbe\u7f6e \u2192 Google Analytics<\/strong>\u5e76\u5c06 Google Optimize \u4ee3\u7801\u6bb5\u7c98\u8d34\u5230<strong>\u81ea\u5b9a\u4e49\u4ee3\u7801<\/strong>\u6846\u4e2d\u3002<\/p>\n\n\n\n<p>\u786e\u4fdd\u5c06<strong>\u8ddf\u8e2a\u4ee3\u7801\u4f4d\u7f6e<\/strong>\u8bbe\u7f6e\u4e3a<strong>\u9875\u7709<\/strong>\uff08\u9ed8\u8ba4\u8bbe\u7f6e\uff09\uff0c\u5e76\u9009\u4e2d<strong>\u81ea\u5b9a\u4e49\u4ee3\u7801\u4f4d\u7f6e<\/strong>\u6846\uff0c\u4ee5\u4fbf\u60a8\u7684\u7f51\u7ad9\u9996\u5148\u52a0\u8f7d Google Optimize \u811a\u672c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=565\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/set-up-google-optimize-8-add-google-optimize-snippet.png\" alt=\"\u8bbe\u7f6e-google-optimize-8-add-google-optimize-snippet\"\/><\/figure>\n\n\n\n<p>\u7a0d\u540e\uff0c\u6211\u4eec\u5c06\u5206\u4eab Google \u4f18\u5316\u5de5\u5177\u63d0\u4f9b\u7684\u8bca\u65ad\u5de5\u5177\uff0c\u4ee5\u786e\u4fdd\u60a8\u6b63\u786e\u8bbe\u7f6e\u4ee3\u7801\u6bb5\u3002\u4f46\u5c31\u76ee\u524d\u800c\u8a00\uff0c\u53ea\u8981\u60a8\u9075\u5faa\u8fd9\u4e9b\u8bf4\u660e\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-3-\u90e8\u5206-\u5728-google-optimize-\u4e2d\u8bbe\u7f6e-a-b-\u6d4b\u8bd5\">\u7b2c 3 \u90e8\u5206\uff1a\u5728 Google Optimize \u4e2d\u8bbe\u7f6e A\/B \u6d4b\u8bd5<\/h3>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u5df2\u51c6\u5907\u597d\u5f00\u59cb\u521b\u5efa\u6d4b\u8bd5\u53d8\u4f53\u3002Google Optimize \u5c06\u6bcf\u4e2a\u6d4b\u8bd5\u79f0\u4e3a\u201c\u4f53\u9a8c\u201d\u3002\u521b\u5efa\u4f53\u9a8c\u540e\uff0c\u60a8\u5c06\u80fd\u591f\u8bbe\u7f6e\u6d4b\u8bd5\u53d8\u4f53\u3002<\/p>\n\n\n\n<p>\u5728\u5f00\u59cb\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u4f7f\u7528\u7684\u662f Chrome \u6d4f\u89c8\u5668\u3002\u60a8\u8fd8\u9700\u8981<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-optimize\/bhdplaindhdkiflmbfbciehdccfhegci\">\u5b89\u88c5\u5b98\u65b9\u7684 Google Optimize Chrome \u6269\u5c55\u7a0b\u5e8f<\/a>\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u4f7f\u7528 Google Optimize \u7684\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u6765\u8bbe\u7f6e\u60a8\u7684\u6d4b\u8bd5\u53d8\u4f53\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u521b\u9020\u4f53\u9a8c\">1. \u521b\u9020\u4f53\u9a8c<\/h4>\n\n\n\n<p>\u5982\u679c\u60a8\u5728 Google \u4f18\u5316\u5de5\u5177\u4e2d\u6253\u5f00\u60a8\u7684\u7f51\u7ad9\uff0c\u60a8\u5e94\u8be5\u4f1a\u770b\u5230\u63d0\u793a\uff0c\u901a\u8fc7\u5355\u51fb<strong>Let&#8217;s go<\/strong>\u6765\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u6b21\u4f53\u9a8c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=475\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-1.png\" alt=\"\u521b\u5efa-google-optimize-experience-1\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c06\u6253\u5f00\u4e00\u4e2a\u6ed1\u51fa\uff1a<\/p>\n\n\n\n<ol><li>\u7ed9\u4f60\u7684\u5b9e\u9a8c\u8d77\u4e2a\u540d\u5b57\u2014\u2014\u4f8b\u5982\u201c\u6d4b\u8bd5\u4e0d\u540c\u7684 CTA \u6309\u94ae\u201d\u3002<\/li><li>\u8f93\u5165\u60a8\u8981\u6d4b\u8bd5\u7684\u9875\u9762\u7684 URL\uff08\u8fd9\u662f\u60a8\u5728\u7b2c 1 \u90e8\u5206\u4e2d\u521b\u5efa\u7684\uff09\u3002<\/li><li>\u9009\u62e9<strong>A\/B \u6d4b\u8bd5<\/strong>\u4f5c\u4e3a\u4f53\u9a8c\u7c7b\u578b\u3002\u60a8\u53ef\u4ee5\u7a0d\u540e\u5c1d\u8bd5\u4e0d\u540c\u7684\u6d4b\u8bd5\u7c7b\u578b\uff0c\u4f46\u6211\u4eec\u6682\u65f6\u4fdd\u6301\u7b80\u5355\u3002<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=535\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-2-ab-test.png\" alt=\"create-google-optimize-experience-2-ab-test\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u8fdb\u5165\u4eea\u8868\u677f\u4ee5\u83b7\u53d6\u60a8\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u521b\u5efa\u4e00\u4e2a\u53d8\u4f53\">2. \u521b\u5efa\u4e00\u4e2a\u53d8\u4f53<\/h4>\n\n\n\n<p>\u5728\u4f53\u9a8c\u4eea\u8868\u677f\u4e2d\uff0c\u60a8\u5e94\u8be5\u4f1a\u770b\u5230\u521b\u5efa\u65b0\u53d8\u4f53\u7684\u63d0\u793a &#8211;<strong>\u6dfb\u52a0\u53d8\u4f53<\/strong>\u4ee5\u5f00\u59cb\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=495\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-3-add-variant.png\" alt=\"\u8bbe\u7f6e-\u8c37\u6b4c\u4f18\u5316-4\"\/><\/figure>\n\n\n\n<p>\u5728\u5e7b\u706f\u7247\u4e2d\uff0c\u4e3a\u5176\u547d\u540d\uff0c\u7136\u540e\u5355\u51fb<strong>\u5b8c\u6210<\/strong>\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u5e94\u8be5\u4f1a\u770b\u5230\u5b83\u663e\u793a\u5728\u53d8\u4f53\u5217\u8868\u4e2d\u3002\u8981\u8fdb\u884c\u8bbe\u8ba1\u66f4\u6539\uff0c\u8bf7\u5355\u51fb\u201c<strong>\u7f16\u8f91<\/strong>\u201d\u6309\u94ae\uff08\u5728\u6b64\u4e4b\u524d\u786e\u4fdd\u60a8\u5df2\u7ecf\u5b89\u88c5<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-optimize\/bhdplaindhdkiflmbfbciehdccfhegci\">\u4e86 Google Optimize Chrome \u6269\u5c55\u7a0b\u5e8f<\/a>\uff09\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=614\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-4-edit-variant.png\" alt=\"create-google-optimize-experience-4-edit-variant\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c06\u542f\u52a8\u53ef\u89c6\u5316\u7f16\u8f91\u5668\uff0c\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u5f88\u50cf Elementor\u3002\u8981\u66f4\u6539\u5143\u7d20\u7684\u5185\u5bb9\u6216\u8bbe\u8ba1\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u5b83\u4ee5\u6253\u5f00\u5176\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8981\u5c06\u6309\u94ae\u6587\u672c\u4ece\u201c\u5f00\u59cb\u201d\u66f4\u6539\u4e3a\u201c\u7acb\u5373\u4e0b\u8f7d\u201d\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u6309\u94ae\u5e76\u9009\u62e9<strong>\u7f16\u8f91\u5143\u7d20<\/strong>\u4ee5\u7f16\u8f91\u6587\u672c\u6216 HTML\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=677\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-5-visual-editor.jpg\" alt=\"create-google-optimize-experience-5-visual-editor\"\/><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u67d0\u4e9b\u5143\u7d20\uff0c\u76f4\u63a5\u7f16\u8f91\u6587\u672c\u53ef\u80fd\u5f88\u56f0\u96be\uff0c\u56e0\u6b64\u60a8\u6709\u65f6\u53ef\u80fd\u9700\u8981\u5c06\u5143\u7d20\u7f16\u8f91\u4e3a HTML \u5e76\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u66f4\u6539\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u8fdb\u884c\u4efb\u610f\u6570\u91cf\u7684\u66f4\u6539\u3002\u5b8c\u6210\u540e\u53ea\u9700\u5355\u51fb\u201c<strong>\u4fdd\u5b58<\/strong>\u201d\u6309\u94ae\u3002\u7136\u540e\uff0c\u5355\u51fb<strong>\u5b8c\u6210<\/strong>\u8fd4\u56de Google Optimize \u754c\u9762\u4ee5\u5b8c\u6210\u60a8\u7684 A\/B \u6d4b\u8bd5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u914d\u7f6e\u5176\u4ed6\u8bbe\u7f6e\u5e76\u8fd0\u884c\u8bca\u65ad\">3.\u914d\u7f6e\u5176\u4ed6\u8bbe\u7f6e\u5e76\u8fd0\u884c\u8bca\u65ad<\/h4>\n\n\n\n<p>\u9000\u51fa\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u540e\uff0c\u60a8\u5e94\u8be5\u4f1a\u8fd4\u56de Google Optimize \u754c\u9762\u3002\u60a8\u53ef\u4ee5\u5728\u6b64\u533a\u57df\u4e2d\u5411\u4e0b\u6eda\u52a8\u4ee5\u6839\u636e\u9700\u8981\u914d\u7f6e\u5176\u4ed6\u8bbe\u7f6e\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u6dfb\u52a0\u66f4\u591a\u53d8\u4f53\u3001\u66f4\u6539\u53d8\u4f53\u4e4b\u95f4\u7684\u6d41\u91cf\u6743\u91cd\u3001\u4ec5\u9488\u5bf9\u7279\u5b9a\u7c7b\u578b\u7684\u7528\u6237\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u786e\u4fdd\u5728\u201c<strong>\u76ee\u6807<\/strong>\u201d\u8bbe\u7f6e\u4e2d\u9009\u62e9\u4e00\u4e2a\u4e3b\u8981\u76ee\u6807\uff0c\u56e0\u4e3a\u8fd9\u662f Google Analytics \u5c06\u5728\u53d8\u4f53\u4e4b\u95f4\u8861\u91cf\u7684\u76ee\u6807\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u6765\u8ddf\u8e2a\u6309\u94ae\u70b9\u51fb\uff08<a href=\"https:\/\/mixedanalytics.com\/blog\/google-optimize-track-button-clicks\/\">\u6b64\u5904\u7684\u6559\u7a0b<\/a>\uff09\uff0c\u6216\u8005\u60a8\u53ef\u4ee5\u6d4b\u8bd5\u8df3\u51fa\u7387\u7b49\u901a\u7528\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u5728\u5e95\u90e8\u7684<strong>\u8bbe\u7f6e<\/strong>\u533a\u57df\u4e2d\uff0c\u60a8\u8fd8\u4f1a\u770b\u5230<strong>\u68c0\u67e5\u5b89\u88c5<\/strong>\u7684\u63d0\u793a\uff0c\u53ef\u8ba9\u60a8\u9a8c\u8bc1\u60a8\u662f\u5426\u6b63\u786e\u5b89\u88c5\u4e86 Google \u4f18\u5316\u5de5\u5177\u4ee3\u7801\u6bb5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f\u5e7f\u544a\u62e6\u622a\u5668\uff0c\u8bf7\u786e\u4fdd\u5728\u8fd0\u884c\u8bca\u65ad\u4e4b\u524d\u5728\u60a8\u8fd0\u884c\u6d4b\u8bd5\u7684\u7f51\u7ad9\u4e0a\u7981\u7528\u5e7f\u544a\u62e6\u622a\u5668\u3002Google Optimize \u5c06\u5728\u60a8\u7684\u6d4f\u89c8\u5668\u4e2d\u6253\u5f00\u5b9e\u9645\u7ad9\u70b9\u4ee5\u8fd0\u884c\u8bca\u65ad\u7a0b\u5e8f\u2014\u2014\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u542f\u7528\u4e86\u5e7f\u544a\u62e6\u622a\u5668\uff0c\u5219\u5e7f\u544a\u62e6\u622a\u5668\u53ef\u80fd\u4f1a\u963b\u6b62 Google Optimize \u811a\u672c\uff0c\u5373\u4f7f\u60a8\u6b63\u786e\u5b89\u88c5\u4e86\u811a\u672c\uff0c\u60a8\u7684\u7ad9\u70b9\u4e5f\u4f1a\u201c\u5931\u8d25\u201d\u8bca\u65ad\u3002&nbsp;<\/p>\n\n\n\n<p>\u6240\u4ee5 \u2013 \u907f\u514d\u4e00\u4e9b\u632b\u8d25\u611f\uff0c\u5e76\u786e\u4fdd\u5728\u4f60\u5f00\u59cb\u75af\u72c2\u8ffd\u9010\u8bd5\u56fe\u627e\u51fa\u95ee\u9898\u6240\u5728\u4e4b\u524d\u7981\u7528\u4f60\u7684\u5e7f\u544a\u62e6\u622a\u5668\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=668\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-6-objective-and-diagnostic.png\" alt=\"create-google-optimize-experience-6-objective-and-diagnostic\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u5f00\u59cb\u4f60\u7684\u6d4b\u8bd5\">4. \u5f00\u59cb\u4f60\u7684\u6d4b\u8bd5<\/h4>\n\n\n\n<p>\u5b8c\u6210\u8bbe\u7f6e\u540e\uff0c\u6eda\u52a8\u56de\u9875\u9762\u9876\u90e8\u5e76\u5355\u51fb\u201c<strong>\u5f00\u59cb<\/strong>\u201d\u6309\u94ae\u5f00\u59cb A\/B \u6d4b\u8bd5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=496\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-7-start-test.png\" alt=\"create-google-optimize-experience-7-start-test\"\/><\/figure>\n\n\n\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u5de6\u4fa7\u7684\u65f6\u949f\u56fe\u6807\u6765\u5b89\u6392\u6d4b\u8bd5\u5728\u5c06\u6765\u7684\u67d0\u4e2a\u65f6\u95f4\u8fd0\u884c\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u786e\u8ba4\u5f39\u51fa\u7a97\u53e3 &#8211; \u518d\u6b21\u5355\u51fb<strong>\u5f00\u59cb<\/strong>\u4ee5\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p>\u5c31\u662f\u8fd9\u6837\uff01\u60a8\u521a\u521a\u5f00\u59cb\u4e86\u60a8\u7684\u7b2c\u4e00\u4e2a WordPress A\/B \u6d4b\u8bd5\u5b9e\u9a8c\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cGoogle \u4f18\u5316\u5de5\u5177\u4f1a\u6dfb\u52a0\u4e00\u4e2a 4 \u5468\u540e\u7684\u8fc7\u671f\u65f6\u95f4\u3002\u60a8\u59cb\u7ec8\u53ef\u4ee5\u901a\u8fc7\u5355\u51fb\u201c<strong>\u7ed3\u675f\u201d<\/strong>\u6309\u94ae\u63d0\u524d\u624b\u52a8\u7ed3\u675f\u6d4b\u8bd5\uff0c\u5e76\u4e14\u53ef\u4ee5\u4ece\u201c<strong>\u62a5\u544a\u201d<\/strong>\u9009\u9879\u5361\u67e5\u770b\u5b9e\u9a8c\u6027\u80fd\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=447\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/create-google-optimize-experience-8-running-experiment.png\" alt=\"create-google-optimize-experience-8-running-experiment\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"elementor-\u7528\u6237\u7684\u539f\u751f-wordpress-a-b-\u6d4b\u8bd5\u9009\u9879\">Elementor \u7528\u6237\u7684\u539f\u751f WordPress A\/B \u6d4b\u8bd5\u9009\u9879<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u4f18\u5316\u9002\u7528\u4e8e A\/B \u6d4b\u8bd5\u4efb\u4f55\u7c7b\u578b\u7684 WordPress \u5185\u5bb9\u3002\u8fd9\u5305\u62ec\u60a8\u7684 Elementor \u8bbe\u8ba1\uff0c\u4f46\u5b83\u4e5f\u9002\u7528\u4e8e\u6765\u81ea\u5e38\u89c4 WordPress \u7f16\u8f91\u5668\u7684\u5185\u5bb9\u3001\u60a8\u7684\u4e3b\u9898\u4ee5\u53ca\u60a8\u53ef\u80fd\u6b63\u5728\u4f7f\u7528\u7684\u4efb\u4f55\u5176\u4ed6\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7279\u522b\u60f3\u5bf9 Elementor \u5185\u5bb9\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u8fd8\u6709\u4e00\u4e2a\u4e13\u7528\u63d2\u4ef6\u53ef\u4ee5\u8ba9\u60a8\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5e76\u4e14\u8bbe\u7f6e\u8fc7\u7a0b\u8981\u7b80\u5355\u5f97\u591a \u2013 \u5bf9 Elementor \u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/split-test-for-elementor\/\">Elementor \u7684\u62c6\u5206\u6d4b\u8bd5<\/a>\u662f\u6765\u81ea\u4e0d\u540c\u5f00\u53d1\u4eba\u5458\u7684\u7b2c\u4e09\u65b9\u63d2\u4ef6\uff0c\u56e0\u6b64 Elementor \u56e2\u961f\u65e0\u6cd5\u76f4\u63a5\u63a7\u5236\u5b83\u3002\u4f46\u5728\u6211\u4eec\u7f16\u5199\u672c\u6307\u5357\u65f6\uff0c\u5b83\u7684\u8bc4\u4ef7\u5f88\u9ad8\u5e76\u4e14\u53ef\u4ee5\u6b63\u5e38\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>WordPress.org \u4e0a\u6709\u4e00\u4e2a\u514d\u8d39\u7248\u672c\uff0c\u4f46\u5982\u679c\u60a8\u60f3\u4e3a\u60a8\u6b63\u5728 A\/B \u6d4b\u8bd5\u7684\u8bbe\u8ba1<a href=\"https:\/\/elementor.com\/blog\/best-wordpress-caching-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u542f\u7528\u9875\u9762\u7f13\u5b58<\/a>\uff0c\u5219\u9700\u8981\u9ad8\u7ea7\u7248\u672c\uff08\u56e0\u4e3a\u9ad8\u7ea7\u7248\u672c\u5305\u542b\u201c\u7f13\u5b58\u7834\u574f\u201d\u529f\u80fd\uff09\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u4f7f\u7528\u5b83\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u521b\u5efa\u4e00\u4e2a\u65b0\u6d4b\u8bd5\">1. \u521b\u5efa\u4e00\u4e2a\u65b0\u6d4b\u8bd5<\/h3>\n\n\n\n<p>\u6fc0\u6d3b\u63d2\u4ef6\u540e\uff0c\u60a8\u53ef\u4ee5\u8f6c\u5230<strong>\u62c6\u5206\u6d4b\u8bd5\u2192\u6dfb\u52a0\u6d4b\u8bd5<\/strong>\u4ee5\u521b\u5efa\u65b0\u6d4b\u8bd5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=394\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/split-test-elementor-1-add-test.png\" alt=\"\u62c6\u5206\u6d4b\u8bd5\u5143\u7d20\u6216 1-\u6dfb\u52a0\u6d4b\u8bd5\"\/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u4e24\u79cd\u4e0d\u540c\u7684\u6d4b\u8bd5\u7c7b\u578b\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\uff1a<\/p>\n\n\n\n<ol><li><strong>\u5143\u7d20\u2014\u2014<\/strong>\u6d4b\u8bd5\u540c\u4e00\u9875\u9762\u4e0a\u7684\u4e0d\u540c\u5143\u7d20\uff08\u5c0f\u90e8\u4ef6\u3001\u90e8\u5206\u7b49\uff09\u3002<\/li><li><strong>\u9875\u9762<\/strong>&#8211; \u76f8\u4e92\u6d4b\u8bd5\u5b8c\u5168\u4e0d\u540c\u7684\u9875\u9762\u3002<\/li><\/ol>\n\n\n\n<p>\u9009\u62e9\u6d4b\u8bd5\u7c7b\u578b\u540e\uff0c\u60a8\u9700\u8981\u8f93\u5165\u4e24\u4e2a\u6216\u591a\u4e2a\u53d8\u4f53\u7684\u540d\u79f0\uff0c\u4ee5\u53ca\u60a8\u5e0c\u671b\u5982\u4f55\u5212\u5206\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u4e4b\u4e0b\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u8f6c\u5316\u76ee\u6807\uff0c\u5373\u5185\u90e8\u6216\u5916\u90e8\u9875\u9762\uff08\u5728\u8bbe\u7f6e\u8f6c\u5316\u76ee\u6807\u65f6\uff0c\u8be5\u63d2\u4ef6\u4e0d\u5982 Google Optimize \u7075\u6d3b\uff09\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=458\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/split-test-elementor-2-enter-test-details.png\" alt=\"\u62c6\u5206\u6d4b\u8bd5\u5143\u7d20\u6216 2 \u8f93\u5165\u6d4b\u8bd5\u8be6\u7ec6\u4fe1\u606f\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u5728-elementor-\u4e2d\u8bbe\u7f6e\u6d4b\u8bd5\">2. \u5728 Elementor \u4e2d\u8bbe\u7f6e\u6d4b\u8bd5<\/h3>\n\n\n\n<p>\u521b\u5efa\u6d4b\u8bd5\u540e\uff0c\u6253\u5f00\u8981\u8fdb\u884c A\/B \u6d4b\u8bd5\u7684\u8bbe\u8ba1\u7684 Elementor \u7f16\u8f91\u5668\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u6253\u5f00\u8981\u6d4b\u8bd5\u7684\u5143\u7d20\u7684\u539f\u59cb\u53d8\u4f53\u7684\u8bbe\u7f6e\u2014\u2014\u4f8b\u5982\u6309\u94ae\u5c0f\u90e8\u4ef6\u3002\u5f53\u60a8\u8f6c\u5230\u201c<strong>\u9ad8\u7ea7<\/strong>\u201d\u9009\u9879\u5361\u65f6\uff0c\u60a8\u4f1a\u770b\u5230\u4e00\u4e2a\u65b0\u7684<strong>\u62c6\u5206\u6d4b\u8bd5<\/strong>\u9009\u9879\u3002&nbsp;<\/p>\n\n\n\n<p>\u9009\u62e9\u60a8\u5728\u4e0a\u4e00\u6b65\u4e2d\u521b\u5efa\u7684<strong>\u62c6\u5206\u6d4b\u8bd5<\/strong>\uff0c\u7136\u540e\u5c06 Elementor \u5c0f\u90e8\u4ef6\/\u90e8\u5206\u5206\u914d\u7ed9<strong>\u62c6\u5206\u6d4b\u8bd5\u53d8\u4f53<\/strong>\u4e4b\u4e00\u3002&nbsp;<\/p>\n\n\n\n<p>\u5206\u914d\u7ed9\u6b64\u53d8\u4f53\u7684\u4efb\u4f55\u5143\u7d20\u5c06\u4ec5\u663e\u793a\u5728\u6b64\u7279\u5b9a\u53d8\u4f53\u4e0a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=470\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/split-test-elementor-3-assign-variant.jpg\" alt=\"\u62c6\u5206\u6d4b\u8bd5\u5143\u7d20\u6216 3 \u5206\u914d\u53d8\u4f53\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\uff0c\u521b\u5efa\u8981\u7528\u4e8e\u5176\u4ed6\u53d8\u4f53\u7684\u5176\u4ed6\u5143\u7d20\uff0c\u5e76\u6309\u7167\u76f8\u540c\u7684\u6b65\u9aa4\u5c06\u5b83\u4eec\u5206\u914d\u7ed9\u4e0d\u540c\u7684\u53d8\u4f53\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6b63\u5728 A\/B \u6d4b\u8bd5\u4e24\u4e2a\u4e0d\u540c\u7684\u6309\u94ae\uff0c\u60a8\u5b9e\u9645\u4e0a\u4f1a\u5728 Elementor \u7f16\u8f91\u5668\u4e2d\u770b\u5230\u4e24\u4e2a\u6309\u94ae\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=471\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/split-test-elementor-4-assign-variant.jpg\" alt=\"\u62c6\u5206\u6d4b\u8bd5\u5143\u7d20\u6216 4 \u5206\u914d\u53d8\u4f53\"\/><\/figure>\n\n\n\n<p>\u4f46\u662f\uff0c\u7531\u4e8e\u60a8\u5df2\u5c06\u6bcf\u4e2a\u6309\u94ae\u5206\u914d\u7ed9\u4e0d\u540c\u7684\u53d8\u4f53\uff0c\u56e0\u6b64\u60a8\u7684\u8bbf\u95ee\u8005\u4e00\u6b21\u53ea\u80fd\u770b\u5230\u4e00\u4e2a\u6309\u94ae\u3002\u4ed6\u4eec\u770b\u5230\u7684\u786e\u5207\u6309\u94ae\u53d6\u51b3\u4e8e\u4ed6\u4eec\u6b63\u5728\u67e5\u770b\u7684\u53d8\u4f53\u3002<\/p>\n\n\n\n<p>\u786e\u4fdd\u5b8c\u6210\u540e\u4fdd\u5b58\u5bf9 Elementor \u8bbe\u8ba1\u7684\u66f4\u6539\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-\u67e5\u770b\u6d4b\u8bd5\u7ed3\u679c\">3.\u67e5\u770b\u6d4b\u8bd5\u7ed3\u679c<\/h3>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u7684\u6d4b\u8bd5\u5df2\u4e0a\u7ebf\u3002\u8981\u67e5\u770b\u5b83\u7684\u8fdb\u5c55\u60c5\u51b5\uff0c\u8bf7\u8f6c\u5230\u4eea\u8868\u677f\u4e2d\u7684<strong>\u62c6\u5206\u6d4b\u8bd5<\/strong>\u533a\u57df\uff0c\u7136\u540e\u5355\u51fb\u6d4b\u8bd5\u65c1\u8fb9\u7684<strong>\u7edf\u8ba1\u4fe1\u606f\u6309\u94ae\u3002<\/strong><\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u770b\u5230\u6bcf\u4e2a\u53d8\u4f53\u7684\u57fa\u672c\u8f6c\u5316\u7387\u6570\u636e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=521\/marketing\/wp-content\/uploads\/sites\/9\/2021\/06\/split-test-elementor-5-split-test-data.png\" alt=\"\u62c6\u5206\u6d4b\u8bd5\u5143\u7d20\u6216 5 \u62c6\u5206\u6d4b\u8bd5\u6570\u636e\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5b9e\u65bd-a-b-\u6d4b\u8bd5\u4ee5\u627e\u5230\u6700\u5438\u5f15\u8bbf\u95ee\u8005\u7684\u8bbe\u8ba1\">\u5b9e\u65bd A\/B \u6d4b\u8bd5\u4ee5\u627e\u5230\u6700\u5438\u5f15\u8bbf\u95ee\u8005\u7684\u8bbe\u8ba1<\/h2>\n\n\n\n<p>\u603b\u4f53\u800c\u8a00\uff0cA\/B \u6d4b\u8bd5 WordPress \u662f\u4f7f\u7528\u771f\u5b9e\u6570\u636e\u6539\u8fdb\u7f51\u7ad9\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u6700\u5e38\u89c1\u7684\u7528\u4f8b\u662f\u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u6355\u83b7\u8868\u5355\u6216\u7740\u9646\u9875\u7684\u8f6c\u5316\u7387\uff0c\u4f46\u60a8\u4e5f\u53ef\u4ee5\u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u964d\u4f4e\u8df3\u51fa\u7387\u3001\u89e3\u51b3\u7528\u6237\u75db\u70b9\uff0c\u5426\u5219\u53ea\u9700\u521b\u5efa\u4e00\u4e2a\u66f4\u6709\u6548\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8<a href=\"https:\/\/elementor.com\/blog\/create-website-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f7f\u7528\u7684\u662f WordPress \u548c Elementor<\/a>\uff0c\u6700\u7075\u6d3b\u7684 A\/B \u6d4b\u8bd5\u89e3\u51b3\u65b9\u6848\u4e4b\u4e00\u5c31\u662f\u4f7f\u7528\u514d\u8d39\u7684<a href=\"https:\/\/optimize.google.com\/optimize\/home\/\">Google Optimize<\/a>\u670d\u52a1\u3002\u4f7f\u7528 Google Optimize \u5b9e\u9645\u8bbe\u7f6e\u60a8\u7684\u7f51\u7ad9\u9700\u8981\u4e00\u4e9b\u5b66\u4e60\u66f2\u7ebf\u3002\u4f46\u662f\u4e00\u65e6\u4f60\u5f00\u59cb\u4f7f\u7528\u5b83\uff0c\u4f60\u5c31\u53ef\u4ee5\u4f7f\u7528 Google Optimize \u7684\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u8f7b\u677e\u521b\u5efa\u65b0\u7684\u6d4b\u8bd5\u53d8\u4f53\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7279\u5b9a\u4e8e Elementor \u7684\u9009\u9879\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8003\u8651\u7b2c\u4e09\u65b9<a href=\"https:\/\/wordpress.org\/plugins\/split-test-for-elementor\/\">Split Test for Elementor \u63d2\u4ef6<\/a>\u3002\u8fd9\u4e2a\u63d2\u4ef6\u4e0d\u592a\u7075\u6d3b\uff0c\u56e0\u4e3a\u5b83\u53ea\u5141\u8bb8\u60a8\u6d4b\u8bd5\u6709\u9650\u7684\u8f6c\u6362\u76ee\u6807\uff0c\u4f46\u4f7f\u7528\u8d77\u6765\u66f4\u7b80\u5355\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5e38\u89c4 Elementor \u7f16\u8f91\u5668\u8bbe\u7f6e\u60a8\u7684\u53d8\u4f53\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u597d\u7684\u51b3\u5b9a\u662f\u660e\u667a\u7684\u51b3\u5b9a\uff0cA\/B \u6d4b\u8bd5\u4f7f\u60a8\u80fd\u591f\u505a\u51fa\u6709\u6570\u636e\u652f\u6301\u7684\u51b3\u5b9a\u6765\u6539\u8fdb\u60a8\u7684\u7f51\u7ad9\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u5c06\u4e86\u89e3\u514d\u8d39\u8fd0\u884c  &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/wpeyes.com\/elementor\/2022\/05\/22\/wordpress-%e4%b8%ad-a-b-%e6%b5%8b%e8%af%95%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/\"> <span class=\"screen-reader-text\">WordPress \u4e2d A\/B \u6d4b\u8bd5\u7684\u5b8c\u6574\u6307\u5357<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress \u4e2d A\/B \u6d4b\u8bd5\u7684\u5b8c\u6574\u6307\u5357 - 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