{"id":252,"date":"2022-05-05T16:59:23","date_gmt":"2022-05-05T08:59:23","guid":{"rendered":"https:\/\/wpeyes.com\/astra\/2022\/05\/05\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e7%83%ad%e5%9b%be%e6%9d%a5%e8%b7%9f%e8%b8%aa%e6%82%a8%e7%9a%84-wordpress-%e7%bd%91%e7%ab%99%e4%b8%8a%e7%9a%84%e7%82%b9%e5%87%bb%e6%ac%a1%e6%95%b0\/"},"modified":"2022-05-05T16:59:23","modified_gmt":"2022-05-05T08:59:23","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e7%83%ad%e5%9b%be%e6%9d%a5%e8%b7%9f%e8%b8%aa%e6%82%a8%e7%9a%84-wordpress-%e7%bd%91%e7%ab%99%e4%b8%8a%e7%9a%84%e7%82%b9%e5%87%bb%e6%ac%a1%e6%95%b0","status":"publish","type":"post","link":"https:\/\/wpeyes.com\/astra\/2022\/05\/05\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e7%83%ad%e5%9b%be%e6%9d%a5%e8%b7%9f%e8%b8%aa%e6%82%a8%e7%9a%84-wordpress-%e7%bd%91%e7%ab%99%e4%b8%8a%e7%9a%84%e7%82%b9%e5%87%bb%e6%ac%a1%e6%95%b0\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528\u70ed\u56fe\u6765\u8ddf\u8e2a\u60a8\u7684 WordPress 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href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#what-are-the-different-types-of-heatmaps\">\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u70ed\u56fe\uff1f<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#why-use-heatmaps-on-your-wordpress-site\">\u4e3a\u4ec0\u4e48\u5728\u60a8\u7684 WordPress \u7f51\u7ad9\u4e0a\u4f7f\u7528\u70ed\u56fe\uff1f<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#how-to-add-a-heatmap-to-your-wordpress-website\">\u5982\u4f55\u5c06\u70ed\u56fe\u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#how-ab-testing-can-be-useful-in-conversion\">A\/B \u6d4b\u8bd5\u5982\u4f55\u5728\u8f6c\u6362\u4e2d\u53d1\u6325\u4f5c\u7528<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#5-heatmap-plugins-you-can-use-with-wordpress\">5 \u4e2a\u53ef\u7528\u4e8e WordPress \u7684\u70ed\u56fe\u63d2\u4ef6<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#wordpress-heatmap-faqs\">WordPress \u70ed\u56fe\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><\/li><li><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#conclusion\">\u7ed3\u8bba<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4ec0\u4e48\u662f\u70ed\u56fe-\u5b83\u4eec\u80fd\u505a\u4ec0\u4e48\">\u4ec0\u4e48\u662f\u70ed\u56fe\uff0c\u5b83\u4eec\u80fd\u505a\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u70ed\u56fe\u542c\u8d77\u6765\u5f88\u590d\u6742\uff0c\u4f46\u5b9e\u9645\u4e0a\u5f88\u7b80\u5355\u3002\u5b83\u53ea\u662f\u60a8\u7f51\u7ad9\u9875\u9762\u7684\u56fe\u50cf\u6216\u5730\u56fe\uff0c\u663e\u793a\u7528\u6237\u60ac\u505c\u548c\u70b9\u51fb\u7684\u4f4d\u7f6e\u3002\u4e0b\u56fe\u6765\u81ea\u6d41\u884c\u7684\u70ed\u56fe\u5de5\u5177<a href=\"https:\/\/www.hotjar.com\/blog\/improve-website-ux-with-heatmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/image-from-hotjar.jpeg\" alt=\"\u56fe\u7247\u6765\u81ea Hotjar\" class=\"wp-image-113093\"\/><\/figure>\n\n\n\n<p>\u5728\u50cf\u4e0a\u9762\u8fd9\u6837\u7684\u70ed\u56fe\u4e0a\uff0c\u7528\u6237\u5173\u6ce8\u7684\u533a\u57df\u79f0\u4e3a\u201c\u70ed\u201d\uff0c\u800c\u4ed6\u4eec\u5ffd\u7565\u7684\u533a\u57df\u79f0\u4e3a\u201c\u51b7\u201d\u3002\u8be5\u672f\u8bed\u6765\u81ea\u70ed\u56fe\u7684\u4e00\u822c\u6982\u5ff5\uff0c\u5b83\u663e\u793a\u4e86\u5b9e\u9645\u51b7\u70ed\u7684\u533a\u57df\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u7f51\u7ad9\u70ed\u56fe\u4e0a\uff0c\u989c\u8272\u8f83\u4eae\u7684\u533a\u57df\u5177\u6709\u66f4\u591a\u7684\u4ea4\u4e92\u6027\uff0c<\/p>\n\n\n\n<p>\u70ed\u56fe\u662f\u8bbe\u7f6e<a href=\"https:\/\/wpastra.com\/important-website-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress \u8bbf\u95ee\u8005\u8ddf\u8e2a<\/a>\u7684\u597d\u65b9\u6cd5\u3002\u5b83\u4eec\u51c6\u786e\u5730\u5411\u60a8\u5c55\u793a\u9875\u9762\u7684\u54ea\u4e9b\u90e8\u5206\u5438\u5f15\u4e86\u6ce8\u610f\u529b\uff0c\u54ea\u4e9b\u90e8\u5206\u88ab\u8bbf\u95ee\u8005\u5ffd\u7565\u4e86\u3002\u8fd9\u4f7f\u5f97\u5b83\u4eec\u5bf9\u4e8e\u5404\u79cd\u8425\u9500\u548c\u8bbe\u8ba1\u539f\u56e0\u975e\u5e38\u6709\u7528\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u70ed\u56fe\"><a><\/a>\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u70ed\u56fe\uff1f<\/h2>\n\n\n\n<p>\u6709\u591a\u79cd\u4e0d\u540c\u7684\u70ed\u56fe\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul><li><strong>\u6eda\u52a8\u5730\u56fe<\/strong>\u663e\u793a\u5411\u4e0b\u6eda\u52a8\u9875\u9762\u7684\u8bbf\u95ee\u8005\u767e\u5206\u6bd4\u3002\u8be5\u5730\u533a\u8d8a\u201c\u70ed\u201d\uff0c\u89c2\u770b\u5b83\u7684\u4eba\u5c31\u8d8a\u591a\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u5185\u5bb9\u8d8a\u5f80\u4e0b\uff0c\u6eda\u52a8\u5230\u5b83\u7684\u4eba\u5c31\u8d8a\u5c11\u3002<\/li><li><strong>\u70b9\u51fb\u5730\u56fe<\/strong>\u663e\u793a\u7528\u6237\u70b9\u51fb\u9875\u9762\u7684\u4f4d\u7f6e\u3002\u4e00\u4e2a\u533a\u57df\u83b7\u5f97\u7684\u70b9\u51fb\u6b21\u6570\u8d8a\u591a\uff0c\u5b83\u5c31\u4f1a\u8d8a\u70ed\u3002\u53ef\u4ee5\u60f3\u8c61\uff0c\u70b9\u51fb\u5730\u56fe\u901a\u5e38\u4ee5\u6309\u94ae\u548c\u5176\u4ed6\u53f7\u53ec\u6027\u7528\u8bed\u4e3a\u4e2d\u5fc3\u3002<\/li><li><strong>\u89e6\u6478\u5730\u56fe<\/strong>\u7c7b\u4f3c\u4e8e\u70b9\u51fb\u5730\u56fe\uff0c\u4f46\u89e6\u6478\u5c4f\u8bbe\u5907\u9664\u5916\u3002\u5b83\u4eec\u4e0d\u663e\u793a\u70b9\u51fb\uff0c\u800c\u662f\u663e\u793a\u8bbf\u95ee\u8005\u5728\u9875\u9762\u4e0a\u70b9\u51fb\u624b\u6307\u7684\u4f4d\u7f6e\u3002<\/li><li><strong>\u79fb\u52a8\u5730\u56fe<\/strong>\u8ddf\u8e2a\u684c\u9762\u7528\u6237\u7684\u9f20\u6807\u79fb\u52a8\u3002\u901a\u5e38\u9f20\u6807\u79fb\u52a8\u4e0e\u70b9\u51fb\u76f8\u5173\uff0c\u56e0\u6b64\u8fd9\u662f\u975e\u5e38\u6709\u7528\u7684\u6570\u636e\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u7684\u4f7f\u547d\u662f\u901a\u8fc7\u8d1f\u62c5\u5f97\u8d77\u7684\u8f6f\u4ef6\u4ea7\u54c1\u548c\u6210\u529f\u6240\u9700\u7684\u6559\u80b2\u5e2e\u52a9\u5c0f\u578b\u4f01\u4e1a\u5728\u7ebf\u53d1\u5c55\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#reply-title\"><\/a>\u5982\u679c\u60a8\u60f3\u52a0\u5165\u5bf9\u8bdd\uff0c\u8bf7\u5728<a href=\"https:\/\/wpastra.com\/wordpress-heatmap\/#reply-title\">\u4e0b\u65b9\u53d1\u8868\u8bc4\u8bba\uff0c<\/a>\u5982\u679c\u60a8\u9700\u8981\u4e2a\u4eba\u5e2e\u52a9\u6216\u79c1\u4e0b\u4e0e\u6211\u4eec\u7684\u56e2\u961f\u4e92\u52a8\uff0c\u8bf7\u5355\u51fb<a href=\"https:\/\/wpastra.com\/support\/open-a-ticket\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6b64\u5904\u3002<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e3a\u4ec0\u4e48\u5728\u60a8\u7684-wordpress-\u7f51\u7ad9\u4e0a\u4f7f\u7528\u70ed\u56fe\">\u4e3a\u4ec0\u4e48\u5728\u60a8\u7684 WordPress 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id=\"\u8ddf\u8e2a\u70b9\u51fb\u6b21\u6570\"><a><\/a>\u8ddf\u8e2a\u70b9\u51fb\u6b21\u6570<\/h3>\n\n\n\n<p>\u70b9\u51fb\u70ed\u56fe\u663e\u793a\u7528\u6237\u70b9\u51fb\u4e86\u54ea\u4e9b\u5143\u7d20\uff08\u4ee5\u53ca\u4ed6\u4eec\u6ca1\u6709\u70b9\u51fb\u54ea\u4e9b\u5143\u7d20\uff09\u3002\u5982\u679c\u60a8\u7684\u9875\u9762\u6709\u5927\u91cf\u94fe\u63a5\u3001\u6309\u94ae\u6216\u5176\u4ed6\u53ef\u70b9\u51fb\u5143\u7d20\uff0c\u5219\u8fd9\u79cd\u7c7b\u578b\u7684\u70ed\u56fe\u5bf9\u4e8e\u67e5\u770b\u54ea\u4e9b\u6548\u679c\u6700\u4f73\u975e\u5e38\u6709\u7528\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u5f88\u591a\u6ca1\u6709\u88ab\u70b9\u51fb\u7684\u94fe\u63a5\u6216\u6309\u94ae\uff0c\u5219\u6b64\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7b80\u5316\u9875\u9762\u5e76\u63d0\u9ad8\u8bbf\u95ee\u8005\u70b9\u51fb\u67d0\u4e9b\u5185\u5bb9\u7684\u51e0\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/astra-cta.jpeg\" alt=\"\u963f\u65af\u7279\u62c9 CTA\" class=\"wp-image-113094\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u67e5\u770b\u6709\u591a\u5c11\u4eba\u5230\u8fbe\u5185\u5bb9\u7684\u672b\u5c3e\">\u67e5\u770b\u6709\u591a\u5c11\u4eba\u5230\u8fbe\u5185\u5bb9\u7684\u672b\u5c3e<\/h3>\n\n\n\n<p>\u6eda\u52a8\u70ed\u56fe\u8ddf\u8e2a\u6709\u591a\u5c11\u4eba\u5411\u4e0b\u6eda\u52a8\u5230\u9875\u9762\u5e95\u90e8\u3002\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u9700\u8981\u5f88\u957f\u7684\u89e3\u91ca\u5e76\u4e14\u5728\u9875\u9762\u5e95\u90e8\u6709\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u8fd9\u5c06\u975e\u5e38\u6709\u7528\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u591a\u5c11\u4eba\u5411\u4e0b\u6eda\u52a8\uff0c\u5219\u53ef\u80fd\u662f\u60a8\u7684\u9875\u9762\u592a\u957f\u6216\u8bbe\u8ba1\u5f97\u4e0d\u591f\u597d\uff0c\u65e0\u6cd5\u7ef4\u6301\u4ed6\u4eec\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u91cd\u65b0\u8bbe\u8ba1\u9875\u9762\u4ee5\u66f4\u597d\u5730\u8f6c\u6362\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5e2e\u52a9\u8bc6\u522b\u5bfc\u822a\u6216\u9875\u9762\u8bbe\u8ba1\u7684\u95ee\u9898\"><a><\/a>\u5e2e\u52a9\u8bc6\u522b\u5bfc\u822a\u6216\u9875\u9762\u8bbe\u8ba1\u7684\u95ee\u9898<\/h3>\n\n\n\n<p>\u6700\u540e\uff0c\u70ed\u56fe\u53ef\u4ee5\u5e2e\u52a9\u8bc6\u522b\u60a8\u7f51\u7ad9\u7684\u5e03\u5c40\u6216\u5bfc\u822a\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u6709\u65f6\u7528\u6237\u53ef\u80fd\u4f1a\u5bf9\u83dc\u5355\u3001\u9875\u9762\u5bfc\u822a\u3001\u5e03\u5c40\u6216\u5176\u4ed6\u590d\u6742\u5143\u7d20\u611f\u5230\u56f0\u60d1\u3002\u5982\u679c\u60a8\u4f7f\u7528\u590d\u6742\u7684\u5e03\u5c40\u6216 JavaScript \u64cd\u4f5c\uff08\u4f8b\u5982\u89c6\u5dee\u6eda\u52a8\uff09\uff0c\u5219\u5c24\u5176\u5982\u6b64\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u70ed\u56fe\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u7b80\u5316\u7f51\u7ad9\u7684\u5e03\u5c40\uff0c\u4f7f\u5176\u66f4\u6613\u4e8e\u5bfc\u822a\uff0c\u5e76\u63d0\u9ad8\u5176\u53ef\u7528\u6027\u3002\u6240\u6709\u8fd9\u4e9b\u90fd\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u3001\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u6216\u9500\u552e\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5982\u4f55\u5c06\u70ed\u56fe\u6dfb\u52a0\u5230\u60a8\u7684-wordpress-\u7f51\u7ad9\">\u5982\u4f55\u5c06\u70ed\u56fe\u6dfb\u52a0\u5230\u60a8\u7684 WordPress \u7f51\u7ad9<\/h2>\n\n\n\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u9010\u6b65\u5411\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u70ed\u56fe\u63d2\u4ef6\u3002\u5728\u672c\u6f14\u7ec3\u4e2d\uff0c\u6211\u4eec\u5c06\u4f7f\u7528<a href=\"https:\/\/wordpress.org\/plugins\/hotjar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>\u63d2\u4ef6\uff0c\u56e0\u4e3a\u5b83\u6709\u4e00\u4e2a\u514d\u8d39\u7684\u63d2\u4ef6\uff0c\u5176\u4e2d\u5305\u542b\u5f88\u591a\u6709\u7528\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-1-\u6b65-\u5728-hotjar-\u4e0a\u521b\u5efa\u4e00\u4e2a\u5e10\u6237\"><a><\/a>\u7b2c 1 \u6b65\uff1a\u5728 Hotjar \u4e0a\u521b\u5efa\u4e00\u4e2a\u5e10\u6237<\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u6709\u4e00\u4e2a Hotjar \u5e10\u6237\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee<a href=\"https:\/\/wpastra.com\/go\/hotjar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar.com<\/a>\u5e76\u586b\u5199\u8868\u683c\u6765\u521b\u5efa\u60a8\u7684\u5e10\u6237\u6765\u521b\u5efa\u4e00\u4e2a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/hotjar-account-setting.jpeg\" alt=\"Hotjar \u8d26\u6237\u8bbe\u7f6e\" class=\"wp-image-113095\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-2-\u6b65-\u4e0b\u8f7d-\u5b89\u88c5\u548c\u6fc0\u6d3b\u63d2\u4ef6\"><a><\/a>\u7b2c 2 \u6b65\uff1a\u4e0b\u8f7d\u3001\u5b89\u88c5\u548c\u6fc0\u6d3b\u63d2\u4ef6<\/h3>\n\n\n\n<p>\u8f6c\u5230WordPress \u4fa7\u8fb9\u680f\u4e0a\u7684<strong>\u63d2\u4ef6 &gt; \u6dfb\u52a0\u65b0\u7684\u3002<\/strong>\u7136\u540e\uff0c\u641c\u7d22<strong>Hotjar&nbsp;<\/strong><em>\u3002<\/em>\u5b89\u88c5\u5e76\u6fc0\u6d3b\u63d2\u4ef6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/install-hotjar-plugin.jpeg\" alt=\"\u5b89\u88c5 Hotjar \u63d2\u4ef6\" class=\"wp-image-113096\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7b2c-3-\u6b65-\u8fde\u63a5\u5e10\u6237\"><a><\/a>\u7b2c 3 \u6b65\uff1a\u8fde\u63a5\u5e10\u6237<\/h3>\n\n\n\n<p>\u6fc0\u6d3b\u63d2\u4ef6\u540e\uff0c\u8f6c\u5230WordPress \u4fa7\u8fb9\u680f\u4e0a\u7684<strong>\u8bbe\u7f6e &gt; Hotjar<\/strong>\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u60a8\u9700\u8981\u586b\u5199\u4e00\u4efd\u8c03\u67e5\u95ee\u5377\u5e76\u8fde\u63a5\u60a8\u7684 Hotjar \u5e10\u6237\u3002\u95ee\u5377\u5c06\u8981\u6c42\u8f93\u5165\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee Hotjar.com \u5e76\u627e\u5230<strong>\u7ad9\u70b9\u548c\u7ec4\u7ec7<\/strong>\u9875\u9762\u6765\u83b7\u53d6\u6b64\u4ee3\u7801\u3002\u5728\u60a8\u7684\u7f51\u7ad9\u65c1\u8fb9\uff0c\u60a8\u4f1a\u770b\u5230\u4e00\u4e2a ID \u4ee3\u7801\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/copy-id.jpeg\" alt=\"\u590d\u5236\u8eab\u4efd\u8bc1\" class=\"wp-image-113097\"\/><\/figure>\n\n\n\n<p>\u5c06\u4ee3\u7801\u590d\u5236\u5e76\u7c98\u8d34\u5230\u60a8\u7684<a href=\"https:\/\/wpastra.com\/how-to-make-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress \u7f51\u7ad9<\/a>\u4e0a\u7684\u6846\u4e2d\uff0c\u7136\u540e\u6309<strong>Save Changes<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/paste-hotjar-id.jpeg\" alt=\"\u7c98\u8d34 Hotjar ID\" class=\"wp-image-113098\"\/><\/figure>\n\n\n\n<p>\u6570\u636e\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u624d\u80fd\u5f00\u59cb\u8f93\u5165\u3002\u4e00\u65e6\u5b8c\u6210\uff0c\u8bf7\u767b\u5f55\u60a8\u7684 Hotjar \u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u5728<strong>\u70ed\u56fe\u4e0b\uff0c<\/strong>\u60a8\u5c06\u770b\u5230\u7c7b\u4f3c\u4e8e\u4e0b\u56fe\u7684\u5185\u5bb9\u3002\u7528\u6237\u5173\u6ce8\u7684\u533a\u57df\u7528\u660e\u4eae\u7684\u7ea2\u8272\u548c\u9ec4\u8272\u8868\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/hotjar-heatmap.jpeg\" alt=\"Hotjar \u70ed\u56fe\" class=\"wp-image-113099\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u5b89\u88c5\u4e86 Hotjar\u3002\u4e0d\u9519\u7684\u5de5\u4f5c\uff01<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u9876\u90e8\u7684\u5bfc\u822a\u680f\u66f4\u6539\u663e\u793a\u7684\u9875\u9762\u3002\u73b0\u5728\u60a8\u53ef\u4ee5\u5f00\u59cb\u4f7f\u7528\u60a8\u7684\u6570\u636e\u5bf9\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c\u66f4\u591a\u66f4\u6539\u5e76\u63d0\u9ad8\u6027\u80fd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-b-\u6d4b\u8bd5\u5982\u4f55\u5728\u8f6c\u6362\u4e2d\u53d1\u6325\u4f5c\u7528\">A\/B \u6d4b\u8bd5\u5982\u4f55\u5728\u8f6c\u6362\u4e2d\u53d1\u6325\u4f5c\u7528<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5bf9\u70ed\u56fe\u6570\u636e\u6267\u884c\u7684\u4e00\u9879\u53ef\u64cd\u4f5c\u7684\u4e8b\u60c5\u662f\u8fd0\u884c A\/B \u6d4b\u8bd5\u3002\u8fd9\u4e9b\u662f\u6d4b\u8bd5\u60a8\u7f51\u7ad9\u4e0a\u4e0d\u540c\u5143\u7d20\u5e76\u67e5\u770b\u5b83\u4eec\u5728\u771f\u5b9e\u4e16\u754c\u7528\u6237\u4e2d\u7684\u8868\u73b0\u7684\u7edd\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u4f46\u4ec0\u4e48\u662f A\/B \u6d4b\u8bd5\uff1f<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u60f3\u6cd5\u5f88\u7b80\u5355\u3002\u60a8\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u9875\u9762\u7684\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\uff0c\u5c06\u6bcf\u4e2a\u7248\u672c\u663e\u793a\u7ed9\u8bbf\u95ee\u8005 50% \u7684\u65f6\u95f4\uff0c\u7136\u540e\u89e3\u91ca\u7ed3\u679c\u3002\u4f7f\u7528\u6b64\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u5e94\u8fdb\u884c\u54ea\u4e9b\u66f4\u6539\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cA\/B \u6d4b\u8bd5\u901a\u5e38\u7528\u4e8e\u6d4b\u8bd5\u526f\u672c\uff08\u6587\u672c\uff09\u548c\u8bbe\u8ba1\u5143\u7d20\u3002\u67d0\u4e9b\u77ed\u8bed\u6216\u6309\u94ae\u989c\u8272\u5f80\u5f80\u6bd4\u5176\u4ed6\u7684\u8868\u73b0\u66f4\u597d\uff0c\u8fd9\u53cd\u6620\u5728\u70ed\u56fe\u4e2d\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u66f4\u6539\u8fd9\u4e9b\u5143\u7d20\uff0c\u60a8\u53ef\u4ee5<a href=\"https:\/\/wpastra.com\/increase-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u52a0\u8ba2\u9605\u548c\u6536\u5165<\/a>\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5982\u4f55\u4f7f\u7528-a-b-\u6d4b\u8bd5\"><a><\/a>\u5982\u4f55\u4f7f\u7528 A\/B \u6d4b\u8bd5<\/h3>\n\n\n\n<p>\u5f53\u8c08\u5230 A\/B \u6d4b\u8bd5\u65f6\uff0c\u4f60\u771f\u7684\u53ef\u4ee5\u4f7f\u7528\u4e0d\u540c\u7684\u9009\u9879\u6389\u8fdb\u5154\u5b50\u6d1e\u3002\u4f46\u662f\uff0c\u4e5f\u6709\u5f88\u591a\u7b80\u5355\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5efa\u8bae\u4f7f\u7528<a href=\"https:\/\/wpastra.com\/go\/splithero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Splithero<\/a>\u6216<a href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nelio A\/B testing \u4e4b<\/a>\u7c7b\u7684\u63d2\u4ef6\u3002<\/p>\n\n\n\n<p>\u4e24\u8005\u90fd\u63d0\u4f9b\u4e86\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u6d4b\u8bd5\u60a8\u7f51\u7ad9\u4e0a\u7684\u4e0d\u540c\u5143\u7d20\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-\u4e2a\u53ef\u7528\u4e8e-wordpress-\u7684\u70ed\u56fe\u63d2\u4ef6\"><a><\/a>5 \u4e2a\u53ef\u7528\u4e8e WordPress \u7684\u70ed\u56fe\u63d2\u4ef6<\/h2>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u77e5\u9053\u4e86\u70ed\u56fe\u7684\u91cd\u8981\u6027\uff0c\u8ba9\u6211\u4eec\u6765\u8c08\u8c08\u4f7f\u7528\u5b83\u4eec\u5427\uff01<\/p>\n\n\n\n<p>\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u6709\u8bb8\u591a\u53ef\u7528\u4e8e WordPress \u7684\u4f18\u79c0\u63d2\u4ef6\uff0c\u4f7f\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u70ed\u56fe\u3002\u8ba9\u6211\u4eec\u4ecb\u7ecd\u4e94\u4e2a\u7edd\u5bf9\u6700\u597d\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5e78\u8fd0\u6a59\"><a><\/a><a href=\"https:\/\/wordpress.org\/plugins\/lucky-orange\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e78\u8fd0\u6a59<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/lucky-orange-wordpress-plugin.jpeg\" alt=\"\u5e78\u8fd0\u6a59 WordPress \u63d2\u4ef6\" class=\"wp-image-113100\"\/><\/figure>\n\n\n\n<p>\u5e78\u8fd0\u6a59\u662f\u4e0d\u540c\u8f6c\u5316\u4f18\u5316\u5de5\u5177\u7684\u96c6\u5408\u3002\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8<a href=\"https:\/\/wpastra.com\/reduce-cart-abandonment-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03<\/a>\u3001\u589e\u52a0\u9500\u552e\u989d\u5e76\u63d0\u9ad8\u5404\u79cd\u5176\u4ed6\u6307\u6807\u7684\u6027\u80fd\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u7684\u70ed\u56fe\u5de5\u5177\u5305\u62ec\u70b9\u51fb\u3001\u6eda\u52a8\u548c\u9f20\u6807\u79fb\u52a8\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u4eba\u4eec\u5728\u60a8\u7684\u9875\u9762\u4e0a\u5411\u4e0b\u6eda\u52a8\u4e86\u591a\u8fdc\u3001\u4ed6\u4eec\u70b9\u51fb\u4e86\u4ec0\u4e48\u4ee5\u53ca\u4ed6\u4eec\u5c06\u9f20\u6807\u79fb\u52a8\u5230\u4e86\u54ea\u91cc\u3002<\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u67e5\u770b\u89c6\u89c9\u53c2\u4e0e\u6a21\u5f0f\u5e76\u67e5\u770b\u7528\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u7f51\u7ad9\u4ea4\u4e92\u7684\u4f1a\u8bdd\u8bb0\u5f55\u3002<a href=\"https:\/\/wordpress.org\/plugins\/lucky-orange\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f00\u59cb\u4f7f\u7528\u5e78\u8fd0\u6a59<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u75af\u86cb\"><a href=\"https:\/\/wpastra.com\/go\/crazyegg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a><\/a>\u75af\u86cb<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/crazyegg-plugin-for-wordpress.jpeg\" alt=\"WordPress \u7684 CrazyEgg \u63d2\u4ef6\" class=\"wp-image-113101\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e2a\u7b80\u5355\u7684\u63d2\u4ef6\u5141\u8bb8\u60a8\u5c06 CrazyEgg \u8fde\u63a5\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\u3002\u4f7f\u7528\u4ed6\u4eec\u7684\u670d\u52a1\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u5feb\u7167\u3001\u70ed\u56fe\u548c\u7528\u6237\u8bb0\u5f55\uff0c\u4ee5\u83b7\u5f97\u6709\u6d1e\u5bdf\u529b\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u7528\u4e8e\u5b9e\u73b0 A\/B \u6d4b\u8bd5\u3001\u6eda\u52a8\u56fe\u548c\u5176\u4ed6\u6709\u7528\u5de5\u5177\u7684\u9009\u9879\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a\u7b80\u5355\u3001\u76f4\u63a5\u7684\u63d2\u4ef6\u6765\u8fde\u63a5\u5230\u70ed\u56fe\u670d\u52a1\uff0c\u8bf7\u67e5\u770b Crazy Egg\u3002<a href=\"https:\/\/wpastra.com\/go\/crazyegg\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f00\u59cb\u4f7f\u7528 CrazyEgg<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u70ed\u7f50\"><a><\/a><a href=\"https:\/\/wordpress.org\/plugins\/hotjar\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u70ed\u7f50<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/Hotjar-WordPress-plugin-for-heatmap-tracking.jpg\" alt=\"\u7528\u4e8e\u70ed\u56fe\u8ddf\u8e2a\u7684 Hotjar WordPress \u63d2\u4ef6\" class=\"wp-image-113106\"\/><\/figure>\n\n\n\n<p>Hotjar \u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u7528\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c\u4ea4\u4e92\u3002\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u91cd\u65b0\u8bbe\u8ba1\u4e0d\u540c\u5143\u7d20\u5e76\u786e\u5b9a\u5176\u4f18\u5148\u7ea7\uff0c\u4ee5\u63d0\u9ad8\u6027\u80fd\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<p>\u5b83\u5e26\u6709\u70ed\u56fe\u3001\u8bbf\u5ba2\u8bb0\u5f55\u3001<a href=\"https:\/\/wpastra.com\/clickfunnels-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8f6c\u6362\u6f0f\u6597<\/a>\u3001\u8868\u5355\u5206\u6790\u3001\u8c03\u67e5\u4ee5\u53ca\u60a8\u53ef\u4ee5\u4f7f\u7528\u7684\u5927\u91cf\u5176\u4ed6\u5de5\u5177\u3002\u8fd9\u662f\u4efb\u4f55\u4e25\u8083\u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u90fd\u5e94\u8be5\u7814\u7a76\u7684\u5f3a\u5927\u529f\u80fd\uff0c\u65e0\u8bba\u5927\u5c0f\uff01<a href=\"https:\/\/wordpress.org\/plugins\/hotjar\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f00\u59cb\u4f7f\u7528 Hotjar<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u9f20\u6807\u6d41\"><a href=\"https:\/\/wpastra.com\/go\/mouseflow\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a><\/a>\u9f20\u6807\u6d41<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/mouseflow-homepage.jpeg\" alt=\"\u9f20\u6807\u6d41\u4e3b\u9875\" class=\"wp-image-113103\"\/><\/figure>\n\n\n\n<p>Mouseflow \u662f\u4e00\u5957\u529f\u80fd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u60a8\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u4f1a\u8bdd\u56de\u653e\u3001\u4f7f\u7528\u8be6\u7ec6\u7684\u70ed\u56fe\u5de5\u5177\u3001\u521b\u5efa\u9500\u552e\u6f0f\u6597\u3001\u67e5\u770b\u8868\u5355\u548c\u5176\u4ed6\u5143\u7d20\u7684\u5206\u6790\u3001\u6536\u96c6\u548c\u67e5\u770b\u7528\u6237\u53cd\u9988\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u8fde\u63a5\u5230 WordPress \u975e\u5e38\u5bb9\u6613\uff0c\u8bbe\u7f6e\u4e5f\u975e\u5e38\u7b80\u5355\u3002Mouseflow \u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4e2d\u95f4\u9009\u9879\uff0c\u5177\u6709\u5f3a\u5927\u7684\u529f\u80fd\u548c\u6613\u7528\u6027\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u60f3\u8981\u90a3\u79cd\u7c7b\u578b\u7684\u7a0b\u5e8f\uff0c\u4e00\u5b9a\u8981\u68c0\u67e5\u4e00\u4e0b\u3002<a href=\"https:\/\/wpastra.com\/go\/mouseflow\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f00\u59cb\u4f7f\u7528 Mouseflow<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5185\u5bb9\u5e7f\u573a\"><a href=\"https:\/\/wpastra.com\/go\/contentsquare\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a><\/a>\u5185\u5bb9\u5e7f\u573a<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2021\/11\/contentsquare-homepage.jpeg\" alt=\"\u5185\u5bb9\u5e7f\u573a\u4e3b\u9875\" class=\"wp-image-113104\"\/><\/figure>\n\n\n\n<p>Contentsquare \u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5206\u6790\u4e91\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u5e76\u4fee\u6539\u60a8\u7684\u7f51\u7ad9\u4ee5\u5229\u7528\u5b83\u3002\u5b83\u88ab\u6c83\u5c14\u739b\u3001Adobe\u3001\u5fae\u8f6f\u548c\u5176\u4ed6\u77e5\u540d\u516c\u53f8\u7b49\u5927\u54c1\u724c\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>Contentsquare \u5177\u6709\u4e00\u4e9b\u9ad8\u7ea7\u529f\u80fd\uff0c\u4f8b\u5982\u652f\u6301 AI \u7684\u6d1e\u5bdf\u529b\u3001\u53ef\u8bbf\u95ee\u6027\u6280\u672f\u3001\u57fa\u4e8e\u533a\u57df\u7684\u70ed\u56fe\u3001\u5ba2\u6237\u65c5\u7a0b\u5206\u6790\u7b49\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u9700\u8981\u6700\u5148\u8fdb\u7684\u70ed\u56fe\u548c\u5206\u6790\uff0c\u8bf7\u52a1\u5fc5\u67e5\u770b Contentsquare\u3002<a href=\"https:\/\/wpastra.com\/go\/contentsquare\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f00\u59cb\u4f7f\u7528 Contentsquare<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wordpress-\u70ed\u56fe\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\"><a><\/a>WordPress \u70ed\u56fe\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n\n<p>\u5728\u6700\u540e\u4e00\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u56de\u7b54\u4e00\u4e9b\u5173\u4e8e\u70ed\u56fe\u7684\u5e38\u89c1\u95ee\u9898\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5982\u4f55\u5411-wordpress-\u6dfb\u52a0\u70ed\u56fe\">\u5982\u4f55\u5411 WordPress \u6dfb\u52a0\u70ed\u56fe\uff1f<\/h3>\n\n\n\n<p>\u6211\u4eec\u5efa\u8bae\u4f7f\u7528\u4e0a\u8ff0\u63d2\u4ef6\u4e4b\u4e00\u3002\u6839\u636e\u60a8\u7684\u9884\u7b97\uff0c\u6709\u514d\u8d39\u548c\u4ed8\u8d39\u9009\u9879\u3002\u53ea\u9700\u5b89\u88c5\u63d2\u4ef6\uff0c\u521b\u5efa\u4e00\u4e2a\u5e10\u6237\uff0c\u5c06\u8be5\u5e10\u6237\u8fde\u63a5\u5230\u60a8\u7684 WordPress \u7f51\u7ad9\uff0c\u7136\u540e\u7a0d\u7b49\u7247\u523b\uff0c\u76f4\u5230\u6570\u636e\u8fdb\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hotjar-\u662f\u5426\u9002\u7528\u4e8e-wordpress\">Hotjar \u662f\u5426\u9002\u7528\u4e8e WordPress\uff1f<\/h3>\n\n\n\n<p>\u662f\u7684\uff0c<a href=\"https:\/\/wpastra.com\/go\/hotjar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>\u6709\u4e00\u4e2a\u53ef\u7528\u7684 WordPress \u63d2\u4ef6\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u5b83\u3002\u6309\u7167\u4e0a\u9762\u7684\u6307\u5357\u5c06 Hotjar \u8fde\u63a5\u5230\u60a8\u7684\u7ad9\u70b9\u5e76\u4f7f\u7528\u5176\u70ed\u56fe\u529f\u80fd\u3002Hotjar \u662f\u4e00\u4e2a\u529f\u80fd\u975e\u5e38\u4e30\u5bcc\u7684\u5de5\u5177\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u60f3\u8981\u66f4\u591a\u5173\u4e8e\u8bbf\u95ee\u8005\u5982\u4f55\u4e0e\u5176 WordPress \u7f51\u7ad9\u4ea4\u4e92\u7684\u6570\u636e\u7684\u4eba\u6765\u8bf4\uff0c\u7edd\u5bf9\u503c\u5f97\u7814\u7a76\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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